In a sneaker market were limited releases are very appreciated by the fans, the big brands finally understood that the ‘limited’ flag could be applied to their customization service. adidas introduced their iconic Ultra Boost model via the miadidas back in December 2016. Unfortunately, this release was available instore only in NYC.

Last month, adidas brought the mi ultra boost for the first time in Europe with the mi UltraBOOST “Multicolour”. Boost addicts were given the chance to create their own style of the industry defining running shoe with that striking rainbow heel design.

The pair dropped online in Europe on April 13th in limited quantities and sold out quickly. (They restocked a few times after that).
This release was actually also available instore in Asia & in the USA in selected stores, mostly Flagship ones.

The mi UltraBOOST has all the same revolutionary features as the traditional UltraBOOST , including the ultra-cushioned BOOST midsole designed to deliver maximum energy return with every step, dual-density TORSION SYSTEM and Continental Rubber outsole.

The Primeknit upper here has a 2.0 look and features a striking rainbow heel design.

The options allow to customise elements of the upper, outsole, tongue and laces with a variety of colour options available.

This includes white, grey, black, red, orange, yellow, teal and blue schemes. Many people will certainly regret the fact that the color of the cage cannot be different from the upper, but this is clearly a choice of adidas.

Let us know if you cop one pair on our social media channels. Don’t hesitate to share your design, we will post the best pics.
You can check our exclusive look of these beauties via the pictures below.

In the meantime, you can shop the full range of miadidas models available at the moment here :