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adidas has finally revealed its strategy for dealing with the $1.3 billion worth of Yeezy products left over after severing ties with Kanye West. CEO Bjorn Gulden announced that the company plans to sell portions of the stock and donate a portion of the proceeds to charity. This decision comes after months of speculation and deliberation regarding the fate of the unsold inventory, raising questions about sustainability and ethical concerns. Let's delve into the details and implications of this latest development.

Finding a Solution

After considering various alternatives, including direct donations to charitable organizations and destruction of the inventory, adidas concluded that selling the Yeezy products was the most viable option. Donating the sneakers directly was discarded due to concerns about the secondary market and the possibility of the shoes ending up in the wrong hands. Similarly, destroying the inventory raised environmental concerns. By opting for sales, adidas hopes to recover some of its losses while supporting causes that have been negatively impacted by Kanye West's controversial statements.

Beneficiaries of the Proceeds

adidas intends to donate a portion of the proceeds from the sales to organizations that have been hurt by Kanye West's remarks, in addition to benefiting its own initiatives. The exact details of which organizations will receive the funds have yet to be disclosed. However, this approach demonstrates a commitment to addressing the fallout from West's controversial statements and taking steps towards healing the damage caused.

Navigating Financial Challenges

The fallout from Kanye West's remarks has posed significant financial challenges for adidas. The company recently announced that it would face its first operating loss in 31 years if it were to write off the entire Yeezy inventory. In addition to potential financial losses, adidas is currently facing a lawsuit from investors who claim the company withheld information about West's erratic behavior. Selling the remaining Yeezy stock could help mitigate some of the financial strain the company is experiencing, potentially reducing its projected $700 million loss for the year.

The Role of Kanye West

As part of the agreement between adidas and Kanye West, the artist will receive a 15 percent cut from each sneaker sold. Despite their business relationship coming to an end, the financial arrangement remains intact. This further underscores the complexities of the situation and highlights the ongoing influence of West on the Yeezy brand.

The Future of the Yeezy Line

While adidas has now confirmed its decision to sell the remaining Yeezy inventory, the specific details regarding the timeline and method of the sale are yet to be determined. Further updates are expected in the coming weeks, which will shed more light on the company's strategy moving forward. It will be interesting to see how adidas navigates this situation and adapts its approach to future collaborations and partnerships.

adidas' announcement regarding the sale and donation of its remaining Yeezy inventory represents a significant step in resolving the fallout from Kanye West's controversial statements. By choosing to sell the products rather than destroying them, adidas aims to recoup some losses while supporting charitable causes affected by West's remarks. As the company continues to face financial challenges and legal disputes, the sale of the Yeezy stock offers a potential path to recovery. Sneaker enthusiasts and industry observers eagerly await further updates on the implementation of adidas' plan, as it navigates this complex situation and shapes the future of the Yeezy line.

CLOT, the Hong Kong-based streetwear label, is celebrating its 20th anniversary with a series of collaborations, including a triple-collab with Nike and fragment design. The CLOT X FRAGMENT DESIGN X NIKE DUNK is the latest addition to their collection, set to release on May 19, 2023.

The sneaker is inspired by Hiroshi Fujiwara's favorite CLOT shoe of the last two decades—the CLOT x Nike Silk Air Force 1, also known as the "White Silk" from 2018. The CLOT X FRAGMENT DESIGN X NIKE DUNK features an all-white silk upper patterned with CLOT's iconic Silk Royale, set on an opaque sole for a clean look. The tongue, lace stay, and branding on the heel tab are rendered in black, resulting in the striking black and white colorway inspired by pandas, which Fujiwara fondly recalled visiting with Chen at the Chengdu reservation. Like CLOT's previous Silk series collaboration with Nike, the upper of the CLOT X FRAGMENT DESIGN X NIKE DUNK features a removable top layer with hidden details underneath. This pioneering tear-away concept, which began with ‘1World’ in 2009, is a nod to CLOT's philosophy of going beyond the surface and discovering deeper layers of meaning.

CLOT founder and creative director Edison Chen expressed his admiration for his long-time collaborator and friend Hiroshi Fujiwara, "Contrary to what some may think, our conversations rarely revolve around work. Most of the projects that come from me and Hiroshi, they're very organic. This project is very rare. I think we trust each other enough that we have a level of standard, and it just moves."
Hiroshi Fujiwara, on the other hand, describes their collaborations as a conversation, "It’s never really a collaboration, it’s a conversation. We don't have any middle person, even when we do Nike. Just me and him, that’s really easy."

The CLOT X FRAGMENT DESIGN X NIKE DUNK comes with black and blue laces for styling purposes, and each pair features the CLOT20 logo on the insole, marking it as a special release. To complete the look, the accompanying capsule collection comprises t-shirts and hoodies in matching black and white colorways and panda-themed graphics.

The release of the CLOT X FRAGMENT DESIGN X NIKE DUNK will be via a raffle system available in select JUICE stores worldwide. All details we be up here.

To celebrate the launch of this commemorative creation, CLOT will host a pop-up in Tokyo.

In summary, the CLOT X FRAGMENT DESIGN X NIKE DUNK is a highly anticipated triple-collab sneaker, celebrating CLOT's 20th anniversary with Nike and fragment design. The sneaker features a tear-away upper with hidden details, CLOT's iconic Silk Royale pattern, and an all-white silk upper with black accents inspired by pandas. The release will be available via raffle, with accompanying capsule collection featuring t-shirts and hoodies in matching colorways. Get ready for this limited edition release that represents the perfect blend of East and West.

Levi's® and JJJJound have joined forces to launch their first-ever collaborative collection for Spring/Summer 2023. The collection features a six-piece capsule of apparel and accessories, with light-wash selvedge denim as the catalyst, which represents a reinterpretation of timeless classics. The collection has been meticulously constructed with elevated fabrications, precise componentry, and subtle branding, maintaining the integrity and identity of both labels. The Levi's® x JJJJound 501® '93, a sophisticated refinement and expression of the classic silhouette, serves as the centerpiece of the collection, made with SHRINK-TO-FIT™ light-wash selvedge denim and finished with copper hardware, co-branded back patch, plus subtle branding elements. The accessories line includes a 6-panel cap, based on the JJJJound weekend hat, and a large canvas tote.

The Utility Jacket, influenced by the Canadian military silhouette, is designed for days in the field or out of office. It features slanted chest pockets, co-branded button shanks, original copper rivets & fasteners, and is finished with JJJJound embroidery on the collar. The Denim Shirt is offered in a slim fit, made with selvedge denim, and features classic chest pockets and copper hardware. The Levi's® x JJJJound T-Shirt is based on JJJJound's J90 silhouette and features a pocket on the front left chest with a co-branded stamp print plus a large watercolor horse screen-print on the back. The Levi's® x JJJJound Cap is based on the JJJJound weekend cap, made from selvedge denim, and offered as one size fits all with an adjustable strap & copper finished buckle closure. The Levi's® x JJJJound Tote, a maximalist expression of the classic JJJJound bag, is offered in all red and completed with copper hardware & branded plaque.

The Levi's® 501® Jean, one of the most enduring icons of style globally, celebrates its 150th anniversary in 2023, making it an essential element of the collaboration. To commemorate this historic milestone, the Levi's® & JJJJound collection is another chapter to the story of the 501®. The six-piece collection serves as a testament to the iconic design's longevity, with the items blending the classic Levi's® aesthetic with JJJJound's clean, contemporary designs.

The Levi's® x JJJJound collection is a must-have for fans of both brands. The collaboration offers a range of apparel and accessories that will make a statement and are sure to be in high demand.
It will launch worldwide on May 5th, 2023, and will be available for purchase on Levi.com, the Levi's® App, select Levi's® Stores, and JJJJound.com.

What is Nike By You ?

adidas and Fear of God have announced a collaboration that is set to release in the near future. Fear of God is a luxury fashion brand that was founded by Jerry Lorenzo in 2012. The brand is known for its high-end streetwear aesthetic and has collaborated with several other brands in the past, including Nike.

It's also known with the Fear Of God Essentials apparels. We talked about the European restriction in another article here.

The adidas x Fear of God collection is highly anticipated among sneaker and fashion enthusiasts, as it combines adidas' sportswear expertise with Fear of God's luxury streetwear aesthetic. The collection will reportedly feature two sneaker models, the Fear of God x Adidas 1 and the Fear of God x Adidas Pulseboost.

The Fear of God x adidas 1 is a high-top sneaker that features a mesh upper with leather overlays, a thick sole, and Fear of God branding on the tongue and heel. The sneaker will reportedly come in two colorways, "Triple Black" and "Cloud White".

The Fear of God x adidas Pulseboost is a running shoe that features a black and white color scheme with a thick sole and Fear of God branding on the tongue and heel.

In addition to the sneakers, the collection will also reportedly include a range of apparel, including track pants, hoodies, and t-shirts. The collection is expected to feature a neutral color palette with a focus on oversized silhouettes and premium materials.

 Jerry Lorenzo has stated that the collaboration with Adidas is a "dream come true" and that he has been a fan of the brand since childhood. He has also stated that the collaboration is an opportunity to "push the boundaries of sportswear and fashion".

The adidas x Fear of God collection does not have an official release date yet, but it is expected to drop sometime in the near future. The collection will likely be highly sought-after, as both brands have a strong following among sneaker and fashion enthusiasts.

In conclusion, the adidas x Fear of God collaboration is highly anticipated among sneaker and fashion enthusiasts. The collection will feature two sneaker models, the Fear of God x adidas 1 and the Fear of God x adidas Pulseboost, as well as a range of apparel. The collection is expected to feature a neutral color palette with a focus on oversized silhouettes and premium materials.

Register your interest on Confirmed App here.

Photo credit : Vogue and Fearofgod

Kith, the popular streetwear brand founded by Ronnie Fieg, has announced its latest collaboration with Star Wars to celebrate the 40th anniversary of Return of the Jedi. The collection features men's and kid's apparel, accessories, and home goods inspired by the iconic movie.

The Kith x Star Wars: Return of the Jedi collection features a range of graphic tees, hoodies, jackets, and sweatpants, all of which are adorned with images of classic Star Wars characters like Darth Vader, C-3PO, and Stormtroopers. The collection also includes a range of accessories such as hats, socks, and keychains, as well as home goods like mugs and throw pillows.

To mark the launch of the collection, Kith is offering a special experience to fans in New York City on May 3. The event will take place at the Village East Angelika Theater and will offer fans the chance to watch Return of the Jedi on the big screen while also shopping the new collection. Tickets for the event are free, but winners will be selected via a drawing on the Kith App.

The Kith x Star Wars: Return of the Jedi collection will be available globally on Star Wars Day (May 4) through Kith's online store and in-store locations. Fans of the Star Wars franchise will undoubtedly appreciate the attention to detail and quality of the products, which have been crafted to appeal to both fans of the franchise and fans of streetwear fashion.

Kith has a history of collaborating with iconic IPs, such as Marvel and Coca-Cola, and the Star Wars franchise is another natural fit for the brand. The previous Kith x Star Wars collaboration in 2021 featured motifs from Star Wars: A New Hope, and this latest collaboration will undoubtedly generate even more excitement from fans of the franchise.

The Kith x Star Wars: Return of the Jedi collection celebrates the enduring legacy of one of the most beloved movies in the Star Wars franchise. With its attention to detail and quality craftsmanship, this collection is sure to be a hit with both Star Wars fans and streetwear enthusiasts alike. Whether you're looking for a stylish hoodie, a graphic tee, or a unique accessory, the Kith x Star Wars collection has something for everyone.

Restocks of the Nike Dunk Low 'Panda' happening every month since 2023

A Dunk Panda finally available for everyone or at an affordable price.

A well-crafted scheme that explains the high prices then a stabilization of the market

Corteiz's Unconventional Marketing Tactics

Corteiz's Collaboration with Nike

Corteiz's Approach to Releasing Hyped Garments

Corteiz's Brand Philosophy

The Future of Corteiz

Women's Nike Air Max 1 PRM 'Crepe Hemp'

Pic via asphaltgold

The Women's Nike Air Max 1 PRM 'Crepe Hemp' is a unique and stylish option for those looking for something a little different. The shoe features a tan and cream colorway with a textured hemp upper and a crepe sole. Originally priced at $130, it's currently on sale for $89.97 on Nike's website. Don't miss out on this great deal for a one-of-a-kind sneaker.

Buy them here at 119€ instead of 180€ in Europe and at $144 on Nike store here.

Nike Air Max 1 Safari Summit White

Pic via 43einhalb

The Nike Air Max 1 Safari Summit White is a classic sneaker that never goes out of style. With its iconic safari print and clean white colorway, this shoe is perfect for any occasion. And right now, you can get it at a discounted price. Don't miss out on this opportunity to add a timeless sneaker to your collection.

Big sizes here and small here at 120€ instead of 170€.

Nike Air Max 1 '87 QS 'Obsidian'

Pic via afew

The Nike Air Max 1 '87 QS "Obsidian" is a classic sneaker that will never go out of style. With a navy blue and white colorway and a suede and mesh upper, this shoe is perfect for everyday wear. Don't miss out on this timeless sneaker at a discounted price.

Available with 30% OFF on Solebox and 50% on SNS. For US customers, it is available on Nike at $90 here.

Women's Nike Air Max 1 'Magma Orange'

Pic via afew

The Women's Nike Air Max 1 'Magma Orange' is a bold and eye-catching sneaker that is sure to turn heads. With a bright orange and white colorway and a mix of leather and mesh materials, this shoe is perfect for adding a pop of color to any outfit. Don't miss out on this discounted statement piece for your sneaker collection.

Available around 30% off via SNS and Afew

Women's Nike Air Max 1 'La Ville Lumière'

Pic via Solebox

The Women's Nike Air Max 1 'La Ville Lumière' is a stunning sneaker inspired by the City of Light, Paris. With a mix of white, and pink colors (iridescent), this shoe is both stylish and comfortable. Don't miss out on this discounted must-have for your sneaker collection.

Buy here from Overkill