Formely called NikeiD, Nike very own custom program was renamed 'Nike By You' a couple of years ago.
If you don't know about it, it's a co-creation service provided by Nike allowing customers to customize clothing and footwear directly on Nike store.
The releases are dropping through programs on selected Nike silhouettes. Each programs includes limited options : colorways, materials on selected parts of the shoe & is limited in time.
With the hype around the Nike Dunks still running, it was inevitable that the Swoosh company would bring back that style on the customize scene.
The only problem is, since it was re-branded as Nike By You, we all noticed that Nike wanted to make that section more limited than with the old NikeiD programs.
Indeed, key programs that dropped recently were sold out in less than 30 minutes. I remember missing that Levi's x Air Force 1 drop for example.
It had a huge success & restocked a lot of times since then. However a lot of people were frustrated mainly because the options don't allow you to use 2 colorways on the toe box.
A second drop with a lot more options dropped in Europe on December 6th 2021 (and restocked 2 weeks after that).
In this latest program called 'Nike Dunk Low Unlocked By You', you are able to select different materials such as suede, leather.
Almost every part of the shoe can be customized & you can even create a pair with the left shoe different from the right shoe.
It sold out in less than 20 minutes both times.
Very positive point about this program, the delivery is faster than it used to be with NikeID. The pairs were delivered in around 2/3 weeks (Used to be 4 weeks).
The quality is on point while the price stays at 129,99€. Not bad when you see the resell prices on Stockx for several colorways.
I was able to design a pair myself on the 2nd drop directly inspired by the Travis Scott x Air Jordan 1 Retro High "Dark Mocha". (Like a lot of people I guess)
Funny thing about this Nike Dunk By You right here, I actually wanted to do a full leather pair.
In the end, I went so fast in the customization process that I used suede on several parts & even mixed the positions between the left & right foot.
(Brown Leather on the left toe box & at the right back and Brown suede on the right toe box & the left back).
All good for me once in hands, it just makes it more unique :)
This Nike Dunk Low Unlocked By You program is really great in my opinion. It is a good opportunity to create your own design of this classic style.
Check more detailed pictures below. Make sure to stay tuned on https://twitter.com/more_sneakers not to miss the next restocks on this program.
Check more detailed pictures below. Make sure to stay tuned on https://twitter.com/more_sneakers not to miss the next restocks on this program.