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17 March 2025

The rise of Asics : Why is Asics so popular right now ?

Since its foundation, Asics has established itself as a benchmark in the world of running, thanks to high-performance footwear designed for athletes.
Although the Japanese brand has long been associated with avid runners, it has also developed its Asics Sportstyle range over time, distinguished by its blend of performance and trendy design.

One of the defining moments for Asics over the past two decades was the decisive turning point in the early 2010s, when influential figures such as Ronnie Fieg (and his Kith boutique) brought iconic models such as the Gel Lyte III and V to the fore via a quality, multi-year partnership.
This collaboration breathed new life into the brand's “suede runner” heritage, with numerous limited and ultra-limited editions that sneaker fans snapped up, sometimes selling for 3 or 4 times the price on the secondary market.

It was only recently, in the summer of 2022, that Asics experienced a spectacular boom that few had seen coming.
Driven by strategic collaborations with JJJJound, Kiko Kostadinov, Zack Bia & more, the brand has conquered the younger generation and responded to a new type of demand.
Let's dive in.

New customers & New Expectations

Since the sneaker and social networking boom of the 2010s, generations have changed and so have consumers. Add to this the fact that fashions have changed, with a resurgence of Y2K trends, baggy pants and looser tops, and it's only logical that sneaker demand has been heavily impacted. Aesthetics, comfort and modernity have taken the lead over what consumers want and expect. In search of a fresh new look and a new identity in tune with the times, new generations don't have the same preoccupations as sneaker fans have had in recent years. Origin, inspiration and storytelling are not necessarily of the same interest to new buyers. This is where the Metallic Runner era has found its momentum.

These pairs, characterized by large mesh parts on the base with synthetic overlays often in metallic colors, have begun to dominate the market.

Among the most popular models were the Asics Gel-1130, the Asics GT-2160, the Asics Gel-Kayano 14 and the Asics Gel-NYC.

Modern distribution and rarely seen organic growth

New times, new codes, the impact of social networks like TikTok, has played a major role in amplifying the visibility of these models, creating trends and demand among a young public, attracted by new and modern designs.

Where other brands usually drive the market with limited series and ever crazier collaborations, Asics has found itself with demand coming mainly from inline releases. An inline release refers to a sneaker model that is permanently available in stores, with no specific release date or limited production. These models, often called “general release” or “GR”, are not subject to limited quantities and are regularly restocked. They are generally classic models, accessible and permanently integrated into the brands' permanent collections.

This is a very rare phenomenon in the sneaker market, and is the ultimate dream of every brand.

The new generations' addiction to instantaneity and the accessibility of a pair of inline sneakers make buying a smooth and easy process for them, as they only have to walk through the doors of a boutique to get their hands on a fashionable pair of Asics.

That's not to say that Asics hasn't done some collaborations, such as Cécile's collection or the successful Hidden NY, but that's not what's important.

Price to Value reconciliation

At the same time, Asics has been able to offer excellent value for money, setting itself apart from the competition by positioning certain models at €100, such as the Gel-1130, or €150 for the Gel-NYC, where other brands have central prices hovering around €180. In the wake of the COVID-19 crisis and global inflation, sneaker prices have risen significantly on many top-selling models, such as Nike's AF1, AJ4 and Dunks, or New Balance's 9060 and 550. Asics' ability to keep prices competitive remains a clear advantage for the brand to this day.

Decline of other brands leaving room for growth

Finally, the sneaker market has seen a relatively difficult end of cycle for the brands that were at the top of the rankings. The end of the collaboration between Ye (formerly Kanye West) and Adidas, as well as the delayed launch of the Fear of God collection, left a void for the brand with the 3 stripes. This is despite the fact that the Samba and the rest of the Terrace pairs have picked up the torch. At Nike, the lack of innovation and over-production of successful models (dunk, AJ1, AJ4 in particular) created a real decline in demand. Their DTC strategy and the demise of the late Virgil Abloh only accentuated this phenomenon.

New Balance stayed the course with strong collaborations (Joe Fresh Goods, Salehe Bembury) and models like the 9060 or 1906. However, models such as the 550 or 2002R ran out of steam. New Balance tried to adapt quickly with new silhouettes such as the 740 or NB 1000.

In this context, Asics was able to take advantage of part of the available market and of buyers open to new offers, which was rarely the case in previous years.

What's next for Asics ?

What does the future hold for Asics? Will the brand succeed in maintaining its position, or is it in a cycle that will soon come to an end? Only time will tell.

However, it should be borne in mind that the Sportstyle range remains very small compared with the brand's overall figures. What's more, their CEO has made it clear that Asics aspires to remain a brand focused on performance and training.

It remains to be seen whether Asics will be able to balance its models and colors according to supply and demand. Release new silhouettes and bring them into the modern age.

Stay tuned and check out all the Asics releases on our dedicated page.

12 March 2025

Nigel Sylvester x Air Jordan 4 Retro OG SP 'Brick by Brick' Review

Introduction: A Sneaker Built on Dedication

The Nigel Sylvester x Air Jordan 4 Retro OG SP 'Brick by Brick' is one of the most exciting collaborations of the year. This sneaker not only highlights the BMX legend’s deep ties with Nike and Jordan Brand but also tells a compelling story of perseverance and craftsmanship.
Inspired by the streets of New York City and the concept of building greatness piece by piece, this Air Jordan 4 is a tribute to hard work and passion. From its exclusive storytelling to the high-profile launch, everything about this release cements its place as a must-have in sneaker culture.

The Story Behind 'Brick by Brick'

Nigel Sylvester, a professional BMX rider from Queens, NY, is known for his innovative approach to the sport and his keen eye for style. His latest collaboration with Jordan Brand is deeply rooted in his personal journey—one of resilience, skill, and ambition.
The phrase 'Brick by Brick' signifies the gradual building process of a dream, much like Nigel’s own rise in the BMX world.
Jordan Brand has emphasized this storytelling in the marketing campaign, where Nigel himself unboxed the sneaker, detailing the inspiration behind the design. Nike also hosted exclusive launch events in New York, bringing together sneakerheads and BMX enthusiasts to celebrate the release.
These in-person activations reinforced the sneaker’s connection to NYC and its street culture, making the drop even more meaningful. This is true even if such events are never easy to manage with a high level of enthusiasm, and can sometimes lead to unexpected misunderstandings.

Design & Materials: A Tribute to NYC

The Nigel Sylvester x Air Jordan 4 'Brick by Brick' features a bold yet refined color palette that pays homage to the city’s architecture. The sneaker comes in a premium Firewood Orange leather upper, representing the bricks of NYC buildings.
Accents of Cinnabar and Sail add depth to the design, while mesh panels and signature Air Jordan 4 detailing maintain the sneaker’s classic appeal.

Notable design elements include:

- High-quality leather construction ensuring durability and a premium feel.
- Aged midsole and outsole for a vintage aesthetic, reinforcing the ‘built over time’ theme.
- Nike’s signature ‘Bike Air’ branding on the heel tab, a nod to Sylvester’s BMX legacy.
- Customized insole with a GO graphic representing taking action to reach your goal
- Mini swoosh on front tip
- Reflective materials on the netting part of the shoe

This combination of materials and details results in a sneaker that is not only visually striking but also steeped in meaning.

Packaging & Special Features

Adding to its exclusivity, the 'Brick by Brick' Air Jordan 4 comes in a custom-designed box with the 'Bike Air' Logo on it, further reinforcing its storytelling. The packaging mimics brick patterns with a customized graphic design and a rough texture, aligning with the sneaker’s central theme of resilience and progress.
Inside, the two shoes are individually wrapped and bagged, then bound by a blue velcro tape just like the brick pallets are packaged.

Comfort & Fit

Like other Air Jordan 4 models, this sneaker offers a true-to-size fit, with a slightly roomy toe box for added comfort.
The Air-Sole cushioning ensures impact absorption, making it suitable for all-day wear. The padded collar and sturdy leather upper provide both support and structure, making it a practical sneaker for everyday use.
The comfort seems to be a little higher than the usual Air Jordan 4s, but it doesn't replicate that of last year's AJ4 SB.

Hype & Release Details

The release of the Nigel Sylvester x Air Jordan 4 has been nothing short of spectacular. It testifies to the significant comeback that Jordan brand is making in the market, with a well-thought-out strategy for 2025. The sneaker community witnessed a strong promotional push, with exclusive early access drops, launch parties, and Nigel himself taking center stage in its marketing campaign. The limited production numbers and high demand have already positioned this pair as one of the standout releases of the year.
The Nigel Sylvester x Air Jordan 4 Retro OG SP 'Brick by Brick' will be available globally on Friday March 14th 2025 for €229.99 | £209.99 | $225.
Check our full release page for all release details.

Enjoy our detailed & exclusive look while wanting for the drop.

14 February 2025

Sneaker Release Strategies : Balancing Supply and Demand

In the dynamic world of sneakers, brands employ various release strategies to balance supply and demand, creating both marketing opportunities and challenges for consumers.
Understanding these methods—such as restocks, re-releases, early releases, pre-releases, and pre-orders—sheds light on how brands generate hype and manage product availability.

Sneaker Release Strategies : Balancing Supply and Demand

Sneaker releases are meticulously planned events designed to maximize consumer interest and sales. Whether it's payday, a holiday or a coincidence with a competitor's release, the sneaker calendar is rarely the result of chance.
Brands often announce limited-edition drops through social media, email newsletters, and blogs, creating anticipation and urgency among consumers. This approach leverages scarcity marketing, where limited availability enhances a product's desirability.
Beyond the sneaker calendar itself, let's take a look at the sneaker brands' subterfuges to make us want to buy from them more and more.

Restocks : Renewing Consumer Interest

A restock occurs when a brand releases additional quantities of a previously sold-out sneaker. This strategy can rejuvenate interest in a model and cater to consumers who missed the initial release. However, restocks can also impact the resale market by increasing supply, potentially lowering the sneaker's resale value as well as the perceived value of the product by consumers for the next similar drops.
It's a powerful business tool that needs to be measured over time. It allows you to maximize profits on a selection of intelligently targeted products.
Where certain super-limited releases are never restocked, other products are sometimes quickly sold out before becoming available again on a regular basis in the following days or weeks.
As a consumer, we sometimes wonder whether this scenario was not premeditated by the brands all along.
In reality, it's hard to know, and given the size of the global market and the usual regional time lag between releases, it's quite possible for a brand to reallocate its stocks in the weeks following a release according to local interests.
Since the COVID crisis, sneaker brands have often experienced delivery delays in their supply chains.
For example this year, both Dunk & AF1 'Halloween' were released in EU & the UK way after October whereas it dropped in the US in later 2024.

Re-releases: Reviving Iconic Models

Re-releases involve bringing back classic or previously limited-edition sneakers onto the market several years after their initial release, often with slight modifications or in original form.
This tactic taps into nostalgia and allows new consumers to access coveted designs.
For instance, the Air Jordan 1 High 'Bred', considered one of the most important sneakers of all time, is set to return in 2025, celebrating its 40th anniversary.
This pair has been reissued many times since its original release in 1985 : 1994, 2001, 2009, 2011, 2013, 2016 and 2025.
If you know about Jordan brand & Nike, then you know that the never re-released the exact same pair. There's always one or more differences between the next one and the previous ones, whether in shape, color shade, materials, graphic details, etc.
Re-releases can therefore be distinguished from restocks by a much longer time span and, above all, a strong storytelling used to educate new consumers about the product, while slightly modernizing the way it is made (which sometimes means closer to the OG).
Where some collectors would prefer to leave the rarity of their pairs untouched, re-releases often go the other way, delighting newcomers who have the opportunity to acquire a grail of other times.

But the concept of re-releases doesn't stop there. Often associated with special or limited editions, re-releases have become increasingly popular in recent years, with brands releasing again general releases a few years later without us really anticipating it.
Good examples of this is the Nike P-6000 'Metallic Silver' which initially released in 2023 and came back at the end of 2024 or the New Balance 2002R 'Nightwatch Green' - Higher Learning originally released in 2022 which came back 3 years after.
In fact, the trend seems to be for re-releases to take place closer and closer together, which can be a double-edged sword for brands.
What was true a few years ago is no longer necessarily true today, especially in fashion where trends are constantly changing. So the success of a model in the past doesn't necessarily guarantee its success 3 or 4 years later.
Re-release therefore also optimizes sales at different product levels. Its use must remain cautious and strategic.

Early & Exclusive releases : Rewarding loyal customers

Exclusive releases offer select consumers early access to upcoming sneakers, often through exclusive events or limited-time offers. This often happens in the case of a collaboration where the boutique releases the product a week before the global release, or with a points system in a loyalty program like Kith, for example. This strategy builds anticipation and rewards loyal customers, while also serving as a marketing tool to generate buzz ahead of the general release. With the power of today's social networks and the desire of many to show they're in the game, an early, limited release can put a product in the spotlight when it's not even out yet. However, it can create frustration among consumers who feel excluded from these exclusive opportunities.

Pre-releases : Gauging the market

What we call pre-release here is halfway between restock and re-release.
You may not even have noticed that in recent years, certain product references have been put on the market in small quantities, and then a few months later (often in the following fashion season) the same product is back on the market in higher or even much higher quantities. Is this a restock ?
For some brands, the product may have a different reference number, while in hand the product remains identical.
It's the case for example for the Salomon ACS Pro Advanced 'Vanilla Lunar Rock' which dropped in 2022 and again in 2023 with another style code. This process also seems to have been used by New Balance on some 1906R releases that have returned to recent collections.
This pre-release technique is far from being the norm among sneaker brands, but it does allow the brands to quickly confront a product with the market to gauge demand and confirm wider production or, on the contrary, to stop it and pivot on something else that works. This allows them to remain flexible on certain products where production quantities remain uncertain.
From the consumer's point of view, it can be confusing to see a product from the old collection again at full price the following season. That's being said, if the product is in demand, it's not a problem.

Pre-orders : When the demand meet the supply

Pre-orders allow consumers to reserve sneakers before they are officially released.
This approach helps brands gauge demand, manage production, and secure sales in advance.
This sometimes happened many years ago with certain retailers who, knowing in advance the references and quantities ordered from brands, were able to put them up for pre-sale on their site.
With the rise of sneakers since 2010+, this model has often been banned by brands wishing to maintain momentum on the sneaker calendar and planned marketing dynamics.

We recently witnessed this experience with the launch of the Nike Air Max 1 'Low Poly' released by Nike's DotSwoosh branch via pre-order only and influencer streamer Kai Cenat.
It's a very powerful commercial tool, but one that brands have yet to exploit to the full.
Combined with a viral drop on networks, this kind of release can outperform conventional releases, not to mention more advanced cost control for the brand, which produces on demand and sells its product in DTC (direct to consumer). Marketing costs and the associated launch strategy certainly remain the most complicated issues for the brand.
In all cases, for consumers, pre-orders offer a guaranteed purchase without the stress of competing during the release. However, delays in production or shipping can lead to dissatisfaction.
But Pre-order can also be the only point of entry for a pair that by design would only be produced in this purchasing process.

Marketing Tools and Consumer Impact

These release strategies serve as powerful marketing tools, creating hype and a sense of exclusivity. For brands, they drive demand and can justify premium pricing. For consumers, these methods present opportunities to acquire sought-after sneakers but can also lead to challenges such as limited availability and the pressure of participating in time-sensitive releases. The balance between creating excitement and ensuring accessibility remains a delicate dance in the sneaker industry.
In conclusion, understanding these release strategies provides insight into the complex interplay between supply and demand in the sneaker market, highlighting the careful planning brands undertake to captivate consumers and the mixed experiences these tactics create for sneaker enthusiasts.

29 January 2025

Full Review of the Nike Air Max 1 'Low Poly'

The Nike Air Max 1 'Low Poly' is a bold step into uncharted territory for Nike, blending innovative design with a revolutionary sales approach.
This review dives deep into the origins of the design, its unique launch strategy, and an in-depth look at the sneaker itself, including comfort, sizing, and a comparison to the iconic OG University Red colorway.

Origin of the Design & Connection to .SWOOSH

The Air Max 1 'Low Poly' emerges as part of Nike's forward-thinking .SWOOSH initiative, which focuses on digital ownership and Web3 integration in sneaker culture. The design takes inspiration from a low-poly aesthetic—popularized in digital art and gaming—which features geometric shapes and sharp edges to create a futuristic yet nostalgic visual. This is a clear nod to the intersection of physical and digital realms, a cornerstone of the .SWOOSH program.

Nike's intent with this model seems to be to blend storytelling and technology, making it a collector's piece not just for sneakerheads but also for digital art enthusiasts.
The connection to .SWOOSH underlines Nike’s commitment to expanding the boundaries of sneaker design and distribution.

The Unprecedented Launch Strategy Featuring Kai Cenat

The release of the Air Max 1 'Low Poly' was groundbreaking, not only for its design but also for its revolutionary launch strategy. Rather than relying on traditional sneaker release methods, Nike sold the sneaker exclusively via pre-order on a dedicated website. This marked the first time the brand ventured into a pre-order model, offering a more controlled and personalized buying experience.

To amplify the hype, Nike partnered with popular streamer and influencer Kai Cenat, whose massive following and influence in youth and digital culture made him the perfect ambassador for the launch. Kai's connection to the sneaker was more than just a marketing move—his energetic persona and digital-first approach aligned seamlessly with the futuristic and .SWOOSH-driven concept of the Air Max 1 'Low Poly.'

Kai Cenat’s announcement and promotion of the sneaker on his platforms brought massive visibility to the release, creating excitement across both sneaker and digital culture communities. His involvement lent credibility to the innovative pre-order system and underscored Nike’s focus on engaging younger, tech-savvy audiences in authentic ways. This collaboration set a new benchmark for how Nike leverages influencers to drive storytelling and sales.

Description of the Air Max 1 'Low Poly'

The 'Low Poly' reimagines the classic Air Max 1 with a bold, angular design aesthetic. The upper features overlapping layers of synthetic suede and mesh, forming distinct geometric panels that mimic the low-poly digital art style.
The color palette predominantly includes shades of white, light grey, and metallic silver, with subtle pops of vibrant red accents on the Swoosh and outsole.

The midsole retains the signature Air Max cushioning unit, while the outsole continues to feature its 3-part color scheme. The combination of textures—smooth leather, perforated mesh, and geometric overlays—gives the shoe a visually striking, futuristic edge.

While the shape of the 'Low Poly' stays true to the Air Max 1's original silhouette, its details take it in an entirely new direction. It balances innovation and heritage, a characteristic that has become a hallmark of Nike's design ethos.

Comparison to the OG University Red Colorway

When placed side-by-side with the OG University Red Air Max 1, the differences are stark.
The OG version is rooted in simplicity, with clean lines and a timeless red-and-white color combination that screams classic sneaker culture. In contrast, the 'Low Poly' feels more experimental and avant-garde, prioritizing aesthetic storytelling over simplicity.

The materials also differ, with the OG relying on suede and mesh for a soft, premium touch, while the 'Low Poly' embraces synthetic textures to align with its digital inspiration.
Where Nike might have been content to modify the swoosh or tongue, we can see that the pair's concept has been applied to most elements of the Air Max 1, including the mudguard, insole, heel, overlays & the box.

While the OG University Red is a go-to for purists, the 'Low Poly' is undoubtedly aimed at collectors and those who appreciate Nike's progressive ventures.

Comfort and Sizing

In terms of comfort, the Air Max 1 'Low Poly' maintains the cushioned feel that the Air Max line is known for, thanks to the familiar Air unit in the midsole.

The synthetic upper feels slightly stiffer compared to the OG's materials, but it softens with wear. For those used to the standard Air Max 1 sizing, this pair fits true to size, offering a snug fit around the toe box.

If you have wider feet, you might consider going half a size up to ensure optimal comfort.

Final Thoughts

The Nike Air Max 1 'Low Poly' represents more than just another sneaker release—it’s a statement of where Nike is headed. With its roots in the .SWOOSH initiative, its trailblazing pre-order launch strategy, and its collaboration with Kai Cenat, this drop combines innovation, exclusivity, and storytelling in a way few sneaker releases have.

Its bold, geometric design pushes the boundaries of what an Air Max 1 can look like while still honoring the legacy of the silhouette. Whether you're a fan of futuristic designs or intrigued by Nike's experimental methods, the 'Low Poly' is a must-have for anyone wanting to own a piece of sneaker history. With its undeniable presence and conceptual roots, this pair bridges the gap between digital creativity and tangible sneaker culture.
If you missed the release, find out where to grab a pair on our release page.

A new Aqua color seems to be announced on the Air Max 1 again according to recent rumors.

Stay tuned for more updates.

24 January 2025

Carhartt WIP : The Rise of a Streetwear Icon

Carhartt WIP, an offshoot of the iconic American workwear brand Carhartt, has seen a remarkable surge in popularity over recent years. Originally founded to cater to the European market, Carhartt WIP (Work In Progress) has transformed rugged workwear into a staple of the modern streetwear scene.

The Origins of Carhartt WIP

Carhartt was originally established in 1889 in Detroit, Michigan, as a workwear brand dedicated to creating durable and practical clothing for railroad, oil, construction steel workers & more. Carhartt WIP was officially created in 1994 by Edwin Faeh, a Swiss entrepreneur who saw an opportunity to adapt Carhartt’s rugged workwear for a European audience. Faeh’s vision was to maintain the brand’s authenticity while tailoring its designs to align with the preferences of style-conscious urban youth. This approach proved successful, laying the foundation for Carhartt WIP's distinct identity. The first Carhartt WIP store opened its doors in London in 1997, cementing its presence in the European market. The store remains a landmark, symbolizing the brand’s enduring appeal and connection to its early adopters.

Keys to Success

One of the pivotal elements behind Carhartt WIP's success is its seamless integration into subcultures such as skateboarding, hip-hop, and graffiti. During the 1990s, the brand gained traction among skaters who were drawn to its durability and relaxed fit, ideal for the demands of the sport. Simultaneously, Carhartt’s oversized jackets, work pants, and beanies became staples in the wardrobes of hip-hop artists and fans. The brand is worn with different styles from the East coast to the West coast in shades of color and an attitude that sticks to everyone's lifestyle.

Notable examples include legendary rappers like Tupac, Kanye West, Eazy-E, Das EFX, Naughty By Nature, Run DMC & more who often wore Carhartt gear in their music videos and public appearances. In the skateboarding world, Carhartt WIP forged partnerships with prominent skaters and teams, further embedding itself within the culture.

At a time when influence and marketing are king, it may seem crazy to realize that Carhartt didn't intentionally target these different cultures to find customers, these same cultures adopted the brand for all its functional benefits and a fashion identity that couldn't be ignored.
Over the years, Carhartt WIP has adapted and reinvented itself while retaining its ruggedness DNA. From exaggerated styles and shapes in the 80s and 90s, with baggy silhouettes and dropped pants, the brand gradually reduced its production as this fashion faded, pivoting towards the creation of its own models at the end of the 90s.

Impact on Streetwear Culture

Carhartt WIP’s influence extends beyond its workwear roots, thanks to collaborations with influential designers, artists, and brands. These partnerships have included names like A.P.C., Nike, New Balance, Patta & more showcasing the brand’s ability to innovate while staying true to its DNA.
If we talk sneakers, we will inevitably remember the collaboration with Nike in 2018 on a pack of 4 pairs including: Air Max 95, Vandal High Supreme and Air Force 1. More recently, the brand collaborated with New Balance on the highly successful 990v1 and 990v6. On the sneaker front, the brand has also partnered with Converse on iconic models such as the Chuck Taylor, Chuck 70 and One Star Pro.

On the fashion and apparel front, Carhartt WIP has also made a name for itself with high-profile collaborations with Japanese labels such as Sacaï and Invincible, as well as the American brand Stüssy. By establishing a presence in independent boutiques and embracing creative collaborations, Carhartt WIP has solidified its status as a go-to brand for those seeking a mix of functionality and style. Its adoption by streetwear enthusiasts has only grown with the rise of social media, where its timeless designs often feature prominently.

Finally, the brand appears in a number of cult street culture films, such as the mythical 1995 French film 'La Haine', in which the character Hubert wears the famous beanie with the Carhartt WIP patch. A true reflection of the clothing worn at the time (and not at all a costume), the film once again bears witness to the spontaneous adoption of the brand by the street.

Carhartt WIP’s journey from a niche European adaptation to a global streetwear icon is a testament to its ability to evolve without losing sight of its heritage. By resonating with skaters, rappers, and style-conscious consumers, the brand has cemented its place in the annals of streetwear history. As it continues to grow, Carhartt WIP remains a powerful force, blending authenticity with modern fashion sensibilities.

If you are interested in buying Carhartt WIP stuff online, here is a list of official retailers where to buy from

- Carhartt WIP EU Store : France, UK, Germany, Netherlands, Italy, Belgium
- Hip Store (UK)
- END (UK)
- HHV (Germany)
- Citadium (France)
- Slam Jam (Italy)
- LVR (Italy)

21 January 2025

Air Jordan 3 Retro 'Black Cat' 2025 : Review and Detailed Look

Air Jordan 3 Retro "Black Cat" 2025 – A Stealthy Comeback

Context and History

The Air Jordan 3 Retro "Black Cat" 2025 brings back a cult-favorite colorway, rooted in the legacy of Michael Jordan’s on-court dominance and his sleek, stealth-like playing style. Originally conceived as a tribute to Jordan’s nickname, "Black Cat", this concept first appeared with the Air Jordan 4 in 2006.

First released in 2007, the Air Jordan 3 "Black Cat" debuts with a similar aesthetic, embodying stealth, precision, and versatility in one of Tinker Hatfield’s most iconic silhouettes.

The Air Jordan 3 is a game-changer in sneaker history, being the first model to feature visible Air cushioning and the iconic elephant print detailing.
Back by popular demand, the 2025 "Black Cat" edition modernizes this classic with a monochromatic look that blends elegance with streetwear appeal.

Design and Inspiration

The design stays true to its "Black Cat" roots by offering an all-black aesthetic with subtle details that elevate its minimalist appearance.

The upper is crafted from premium nubuck and suede, giving the shoe a luxurious feel while maintaining its rugged basketball DNA.
The glossy black elephant print overlays on the toe box and heel provide a striking contrast against the matte finishes of the upper.

Subtle branding adds to the sneaker’s clean look: a tonal black Jumpman logo on the tongue and heel, along with understated lace eyelets and mesh inserts.
The sleek design perfectly captures the "Black Cat" concept of blending into the night while still making a bold statement.

Materials and Construction

Nike and Jordan Brand have done a good job of ensuring the quality of this version. The upper combines nubuck and synthetic suede for durability and comfort, making it suitable for both daily wear and collectors looking for premium craftsmanship.
The midsole and outsole continue the monochrome theme, with a mix of matte and glossy finishes to highlight the shoe’s signature Air cushioning.

Inside, the shoe features a padded collar and tongue for added comfort. The insoles are accented with subtle branding details, completing the luxurious design without detracting from the stealthy aesthetic.

Comfort and Fit

The Air Jordan 3 Retro "Black Cat" remains true to its performance roots, offering exceptional comfort on and off the court.
The visible Air unit in the heel ensures responsive cushioning, while the overall construction supports everyday wear.
Sizing is true to size for most wearers, but individuals with wider feet may benefit from going half a size up for optimal comfort.

2025 Edition vs 2007 Edition : Key differences

While the overall look stays faithful to the original—featuring the iconic all-black colorway and Jumpman logo on the heel—several key differences set the 2025 edition apart.

One notable change is the absence of the embroidered "Black Cat" text hidden on the inner heel tab of the 2007 version, a subtle detail that made the original feel even more special to collectors.

Additionally, the materials have been upgraded : the 2007 pair featured standard nubuck, while the 2025 edition uses a blend of premium nubuck and synthetic suede for a softer, more refined feel.

The elephant print overlays also get a slight refresh, with a glossier finish and less prominent lines compared to the matte texture on the original. The same goes for the midsole, which on the 2025 has been updated with a gloss finish to match the patent leather.

Finally, the laces stand out more on the 2025 pair, with a more pronounced contrast.

Despite these changes, the 2025 re-edition successfully balances nostalgia with modern updates, ensuring it appeals to both longtime fans of the original and a new generation of sneaker enthusiasts.

Release Details

The Air Jordan 3 Retro "Black Cat" dropped on January 11th 2025 for the full family, coinciding with Jordan Brand’s winter lineup.

The anticipation around this release has been high, as fans of the "Black Cat" theme have been eager for a new iteration since the Air Jordan 4 "Black Cat" retro in 2020.

All the more so since the AJ4's release in 2020 was ultimately much more limited than expected, and resale prices quickly climbed.
In the end, the release was a quite success, with the pair sold out in most European boutiques and still available in the USA in the lower sizing, with a few restocks still popping up.

The pair dropped for €209.99 | £189.99 | $200 while the previous release back in 2007 was sold for just $125.
Check our full release page for availability & shop links. Kids sizes are still available online, check our AJ3 page for more details.

Is it a Must-Have ?

The Air Jordan 3 Retro "Black Cat" 2025 is all about simplicity and subtlety.

The all-black colorway is versatile and works seamlessly with various outfits, whether you’re styling them for a night out or adding them to your sneaker rotation.
The blend of materials—matte and glossy—creates a multi-dimensional look that’s sleek and sophisticated.
As always, we don't know when the next reissue will be, but it could be a long time from now.
Whether you’re a long-time Jordan enthusiast or a newcomer to the game, the "Black Cat" is a release you don’t want to miss.

15 January 2025

Fear of God Essentials products are now available to European consumers : Where to buy ?

Launched in 2018, the Fear of God Essentials line was created by designer Jerry Lorenzo as a more accessible extension of his main Fear of God brand. Unlike this main line, which focuses on luxury and high fashion, FOG Essentials offers minimalist, everyday pieces at a more affordable price point. The collection is known for its neutral tones, relaxed fits, and emphasis on comfort, making it a staple for those seeking quality basics with a streetwear edge.

The brand continued to develop and launched a series of collections on the US and UK markets, the Fear of God Essentials was previously restricted from European markets due to a legal dispute over trademark similarities with the 'Essentiel Antwerp' brand from Belgium. Recently, despite a lack of clear communication on the part of the brand, it would appear that the dispute has been resolved, as little by little some European streetwear and high-fashion boutiques have put the latest collections from the range online. The list of Fear of God Essentials stockists seems to continue to expand. This change marks a significant moment for both the brand and its fans in Europe, who can now easily access its products.

First of all, the Fear of God Essentials products are now available directly via the Fear of God website with global shipping including Europe.
If you live outside the US, the listed prices seem to include all international hidden fees as the mention ‘The total amount you pay includes all applicable customs duties & taxes. We guarantee no additional charges on delivery.’ is visible at checkout. You can therefore shop with confidence from there with no surprise charges at reception.

Other than that, here are a list of European shops where you can buy FOG Essentials online

BSTN
Antonioli (items are listed under FOG brand)
TheDoubleF
Label Fashion
Revolve
Mr Porter EU

The FOG essentials product line is also still available via UK retailers as :
END
Selfridges
Mr Porter UK

As well as US or other worldwide retailers :

Pacsun
Ssense
Mr Porter US

15 January 2025

Reebok's Comeback: A Bold Reboot and Fresh Vision for the Future

Reebok, a brand with a rich history in the sneaker world, has been making significant moves to reclaim its position in the market. Under the leadership of CEO Todd Krinsky and the ownership of Authentic Brands Group (ABG), the company is implementing strategies to resonate with both long-time fans and new consumers.

Strategic Reboot in 2023

After ABG acquired Reebok from Adidas in March 2022, the company shifted to a licensing model, partnering with various retailers and manufacturers to expand its market presence. This approach allowed Reebok to reduce operational costs and focus on brand development.

The results of this strategy were impressive. By the end of 2023:

Pre-Tax Profit: Increased to $176.8 million, up from $92.1 million in the ten-month period ending December 2022.
Turnover: Rose to $276.4 million, compared to $206.1 million in the previous period.
Regional Sales:
- UK: Sales grew to $20.5 million from $11.1 million.
- USA: Increased to $144.1 million from $117.1 million.
- Rest of the World: Sales rose to $111.4 million from $77.7 million.

This financial growth reflects the brand’s successful reboot and renewed focus on global markets.

New Leadership and Vision

Todd Krinsky, a 30-year Reebok veteran who became CEO in September 2022, has brought a fresh perspective to the brand. His leadership focuses on three key pillars:

Innovation and Sustainability: Reebok is developing products that blend performance with eco-conscious design. The brand is investing in biodegradable footwear, reflecting its commitment to the environment.
Digital Growth: Reebok has enhanced its digital presence with initiatives like Reebok UNLOCKED, a program offering personalized experiences and exclusive content to fitness enthusiasts and socially conscious consumers.
Cultural Relevance: Collaborations with artists, designers, and brands have helped Reebok stay connected to cultural trends. By blending nostalgia with modern appeal, the brand is attracting diverse audiences.

Collaborations That Stand Out

Reebok’s recent partnerships have received praise for their creativity and cultural relevance:

SneAKA 2.0: A collaboration with the family of South African hip-hop icon Kiernan Forbes (AKA), limited to just 1,000 pairs, celebrated the late artist’s legacy while offering exclusivity to collectors.
Muji x Reebok Court Sneaker: A minimalist take on the classic Club C 85, this partnership with Muji appealed to fans of timeless and clean designs.

These collaborations highlight Reebok’s ability to connect with various subcultures, from hip-hop to minimalism.

Market Position and Hype

Despite these positive developments, Reebok currently does not command the same level of hype as brands like Nike, Adidas, Asics, or New Balance. Sneaker enthusiasts often prioritize models from these competitors, which are perceived as more fashionable or innovative. For instance, Asics' collaboration lines and models like the Gel-Kayano and Gel 1130 have seen a rise in popularity, while New Balance's 9060 and 2002r models have gained demand due to successful collaborations.

However, Reebok's classic models, such as the Club C, are appreciated for their affordability and versatility, making them ideal for everyday wear.

"Sport is Everything" Campaign

In November 2024, Reebok launched the "Sport is Everything" campaign, a 60-second anthem uniting athletes and artists from diverse backgrounds. This campaign emphasizes that sport transcends traditional definitions and is shaped by individual passions. Featured personalities include basketball icon Angel Reese, American football star Justin Fields, and rapper Tobe Nwigwe, who narrates the film. The campaign underscores Reebok's commitment to its community and marks its return to sport in the coming seasons.

A Bright Future Ahead

Reebok's progress has not gone unnoticed. The sneaker community appreciates the brand’s efforts to honor its heritage while embracing innovation. ABG has ambitious plans for Reebok, aiming to achieve $10 billion in retail sales in the coming years. This optimism is fueled by the brand’s strong global recognition and strategic initiatives.

Closing Thoughts

Reebok’s comeback is more than just a financial success; it’s a cultural revival. Under Todd Krinsky’s leadership and ABG’s ownership, the brand is embracing sustainability, expanding its digital footprint, and delivering products that resonate with today’s consumers. As Reebok builds on its 2023 reboot, it’s clear that this iconic brand is ready to step confidently into the future.

Source: Business insider, Reebok news

07 January 2025

2024 Sneaker Market Recap

Comebacks, Culture, and Changes in the Sneaker World

The sneaker world in 2024 has been packed with comebacks, bold strategies, and cultural shifts. Big players like Nike and Adidas worked hard to redefine themselves, while rising stars like New Balance, Asics, and Salomon made waves. Meanwhile, sneaker reselling continued to thrive, evolving alongside changing consumer trends. Let’s dive into everything that shaped the sneaker landscape this year.

Nike: A New Era and a Fresh Strategy

Nike entered 2024 at a crossroads. During the COVID-19 pandemic, the brand’s direct-to-consumer approach through SNKRS, the Nike app, and its stores was highly successful. However, as trends shifted post-pandemic, this strategy began to lose its edge. Fans grew frustrated with the SNKRS app, criticizing its lack of fairness and transparency, while sneaker enthusiasts felt the excitement of new releases was fading.

By late 2023, sales reflected these issues, and Nike’s over-reliance on direct channels strained relationships with key retailers like Foot Locker. Recognizing the need for change, the company marked the end of John Donahoe’s leadership in October 2024, with Elliott Hill stepping in as CEO.

Hill quickly shifted the focus to rebuilding wholesale partnerships, reopening channels with multi-brand retailers. This balanced approach aimed to make Nike’s products more accessible while reigniting enthusiasm among sneakerheads. Hill also doubled down on product innovation, pushing for fresh designs that could captivate fans again.

On the marketing front, Nike reignited its bold spirit with the “Winning Isn’t for Everyone” campaign, led by Chief Marketing Officer Nicole Hubbard Graham. Featuring stars like LeBron James and Giannis Antetokounmpo, the campaign celebrated the grit and determination of athletes, a return to the Nike of old that fans loved. While challenges remain, these changes set the stage for a promising future.

Adidas: A Stunning Turnaround

Adidas faced major challenges after ending its partnership with Kanye West’s Yeezy brand in 2022. Losing a high-revenue segment left a significant gap, but CEO Bjørn Gulden led the brand through a remarkable recovery.

By returning to its roots, Adidas brought back timeless classics like the Samba and Gazelle. It also strengthened its presence in sports, especially basketball. Gulden’s leadership, emphasizing speed and creativity, allowed Adidas to refocus on its strengths and reconnect with its audience. As a result, the brand raised its revenue forecasts multiple times in 2024, demonstrating the success of its strategy.

Collaborations played a significant role in Adidas's resurgence. Partnerships with brands like Sporty & Rich on the SL72 model and Fear of God on the Athletics II Basketball garnered widespread acclaim. The Fear of God Athletics II Basketball, released on December 6, 2024, marked a notable entry into performance basketball footwear compared to the previous drop, blending functionality with Fear of God's distinctive design aesthetic.

These successful collaborations not only expanded Adidas's product offerings but also strengthened its cultural relevance, contributing to the brand's impressive turnaround in 2024.

New Balance, Asics, and Salomon: Rising Stars in the Sneaker World

While Nike and Adidas worked on comebacks, other brands stepped into the spotlight with innovative products and strategic collaborations.

New Balance: The brand grew its sales by 23% in 2023, reaching $6.5 billion. Collaborations like Joe Freshgoods’ New Balance 990v4 “1998 Intro” and the limited-edition New Balance 1000 “Black Ice” kept it at the center of sneaker culture. These drops blended heritage with fresh storytelling, keeping New Balance relevant and exciting.
Asics: Known for its performance sneakers, Asics became a favorite among both runners and fashion enthusiasts. Its “dad sneakers” saw a surge in popularity, helping the brand’s stock price quadruple over two years. Collaborations with designers introduced Asics to a new audience, further boosting its appeal.
Salomon: Once known mainly for outdoor gear, Salomon gained mainstream popularity in 2024. Models like the XT-6 became highly sought after, with sales on the secondary market increasing by 202%. Collaborations with high-fashion labels helped Salomon transition from niche to mainstream, winning over both hikers and sneakerheads.

Sneaker Reselling in 2024: A Dynamic Market

The sneaker reselling market evolved significantly in 2024, driven by shifting consumer preferences and new brand dynamics. StockX, a major player in the reselling space, highlighted key trends shaping the market:

Emerging Brands: Asics became the fastest-growing searched brand on StockX, with models like the Gel-1130 seeing trades increase by over 1,000% year-over-year. Salomon also saw a 202% rise in secondary market sales, reflecting the growing appeal of performance-oriented sneakers.
Collaborations: Exclusive releases continued to dominate. The Nike Air Force 1 Low Cactus Plant Flea Market Fuchsia achieved the highest resale premium at 255%, followed by the Jordan 1 Retro Low OG SP Medium Olive at 222%.
Changing Preferences: While Nike and Jordan remained dominant, their resale market shares dropped by 11% and 12%, respectively. Models like the Nike Dunk saw a 41% decline in trades, showing a shift in consumer tastes.
Performance Sneakers: Signature basketball sneakers surged in popularity, with Nike’s Kobe Protro line leading the way, followed by Devin Booker’s Book 1 and Kevin Durant’s KD series.

Hip-Hop and Sneakers: Building Worlds, Not Just Products

Hip-hop continued to influence sneaker culture in 2024, with artists like Travis Scott and Tyler, the Creator redefining what collaborations could be. Travis Scott’s “CactusCon” offered fans a full cultural experience, blending exclusive products with storytelling. Tyler’s Golf Wang label also continued to grow, emphasizing thoughtful designs over simple branding.

Major brands like Puma leaned into this trend with deep collaborations. A$AP Rocky and Skepta went beyond traditional endorsements, shaping product designs and marketing strategies that resonated with fans.

Sneaker Trends and the Year Ahead

Performance sneakers remained strong, with running and soccer shoes leading the charge. Athleisure styles grew steadily, while high boots and winter footwear saw spikes during the back-to-school season. Meanwhile, the resale market continued to thrive, driven by collaborations and emerging brands.

As 2024 wraps up, sneaker culture is more diverse and dynamic than ever. From brand comebacks to new industry players and the evolving resale market, this year proved that sneakers are more than just shoes — they’re stories, culture, and self-expression.

Source: StockX, BoF

06 January 2025

What is the difference between the adidas Samba vs the adidas Handball Spezial ?

Now timeless low-top sneakers, the adidas Originals Samba and the adidas Originals Handball Spezial are both part of the Terrace collection from the 3-stripes brand. Often compared with difficulty, here we look at the differences between the two successful silhouettes.

History & Origin

The adidas Samba was originally a pair of soccer boots, first introduced in 1950.

Over the years, it has evolved in a variety of forms to suit different practices: cleats, indoor soccer, training, etc.

The adidas Handball Spezial was born in the 70s, at a time when handball was making a comeback in Europe and the rest of the world.

The German brand, already well established at the time, created a new silhouette to meet the particular demands of this sport, which included speed, responsiveness, stability and comfort.

Materials

In terms of materials, the adidas Samba was originally made from Kangaroo leather, which was softer and offered a better feel between foot and ball.

Today, most editions of the Samba retain a full-grain leather upper. A suede T-toe reinforces the front of the shoe for added durability, which in this case is particularly tested by the impact of the ball.

Finally, the sole is made of gum rubber for optimum traction and durability.

The adidas Handball Spezial, on the other hand, features a suede upper with adidas stripes and a leather heel tab.

Arriving 20 years later and corresponding to the practice of another sport, the predominant choice of suede is simply explained by its more flexible qualities than leather during effort and the absence of striking with the foot in handball.

Like its sister model, the Samba, the sole is made of rubber with the same properties.

Shape & Look

The adidas Samba is often referred to as the ultimate OG that created this iconic low-profile silhouette on the border between sport and fashion. Its leather visual adds a chic touch that blends perfectly with both casual and dressy outfits. Its suede-reinforced toe and serrated rubber sole make it easily recognizable. The tongue features adidas Originals branding delineated by a vertically positioned rectangle.

The adidas Spezial retains a retro vibe with a slimmer silhouette and overall lines less rounded than the samba. At the rear, the ankle collar is slightly higher.

At the forefoot, the toe box slims down and the T- toe, slimmer than the sambas, blends into the suede look, generally in the same color as the rest of the upper.

The sole is slightly thicker on the Spezial, giving the shoe an encapsulated look that overlaps the adidas 3-stripes a little more.

The midsole also features stamped adidas Originals branding on the rear side and perforations on the front. A horizontally embroidered patch displays the pair's name on the tongue.

Last but not least, certain colorways can be varied by opting for round laces that are both more durable and more distinctive.

Comfort

The adidas Samba does not include any structural comfort elements or special footwear technology. (Remember that the current model dates back to the 70s).

The result is a very minimalist comfort without padding, with a very ground-like, firm feel underfoot.

The adidas Handball Spezial is known for being more comfortable than the Samba. In fact, its suede upper construction makes it softer, more flexible & cushy.

Unlike the Samba, its insole includes arch support and extra padding under the heel, which make a notable difference. Apart from that, the Spezial doesn't include any of the latest cushioning or comfort technology either.

Nevertheless, whether you choose one or the other, comfort remains perfectly acceptable for an everyday casual use.

Price

In terms of price (at the time of writing), the 2 pairs remain in the same range, with an average price (excluding collaborations and other limited series) of €120/£95 for the Samba and €110/£90 for the Handball Spezial.

Note, however, that this comparison is reversed in the US, with an average price of $100 for the Samba and $110 for the Spezial.

Conclusion

In conclusion, the adidas Samba and the adidas Handball Spezial were both born out of a need for performance in indoor sports. Since then, they've gone their own way, becoming must-have models for everyday wear.

Their main differences lie in materials, comfort, silhouette and, of course, their sport of origin.

The look on the feet remains very similar and super-easy to wear with all types of outfits. Feel free to try them out and let your taste be your guide.

Find all the adidas Samba and adidas Handball Spezial available online at the best prices on our site's release pages.

23 December 2024

Review of the adidas Fear Of God Athletics II Basketball 'Night Brown' - Detailed & on feet look

Fear of God and its Athletics range present their latest Basketball innovation in partnership with adidas : the adidas Fear Of God Athletics II Basketball.

After the launch of the collaboration between Jerry Lorenzo and the German brand was delayed multiple times, the first collections were no longer eagerly awaited and many items ended up on sale, where a few years ago everything would have been sold out.

This second installment is an opportunity for Jerry and adidas to confirm (or not) the relevance of continuing their joint work in the future.

So is the adidas Fear Of God Athletics II Basketball and its first 'Night Brown' colorway worth it ?

The adidas Fear Of God Athletics II Basketball is a brand-new silhouette that perpetuates the innovation and desire to create a pair that mixes high-performance with high-fashion aesthetics in the FOG codes.

This new model retains a minimalist look, while visually moving away from the I version.

The pair features a luxurious suede upper in a monochrome brown colorway for assured Fear of God DNA.

The 3 stripes are inscribed on the sides in the form of striped monofilament panels, wider at the front than at the back allowing for breathability.

Above, this model features an engineered inner bootie for a close-to-foot feel and ease of slip-on. Still inside, the pair features an internal heel counter for added comfort, while under the insoles we find a TPU shank for spring and propulsion.

The midsole features adidas Lightstrike technology, offering an ultra-light sole designed to provide dynamic movement and superior cushioning for basketball athletes.

Finally, underneath, we find a semi-translucent rubber outsole for multidirectional traction & lateral sidewall proving enhanced lockdown support.

The co-branding is completed at the front by an adidas embossed on the toe, and at the rear by a Fear of God logo on a black bar and an adidas branded TPU heel spoiler.

As far as sizing goes, the pair runs small, even if slightly less so than version 1. We still recommend that you go up a half size for greater comfort.

In terms of price, it's clear that adidas and Jerry have listened to the sneaker community's feedback on retail price, which is a little too high, as it drops from 250€/220£/205$ for version 1 to 180€/160£/180$ for version 2.

Lastly about availability and distribution, the adidas Fear Of God Athletics II Basketball 'Night Brown' has been released by a very limited list of retailers. Mostly stores that have tier zero adidas accounts & a Basketball department.

Sold out on adidas US fairly quickly, it was recently withdrawn from the European site. However, it is still available in a few boutiques.

Check our release page to grab a pair before it's too late.
You can also check our on feet look in motion on Youtube.

Brand : adidas

Style : adidas Fear of God Athletics II Basketball

Supplier Color : Night Brown / Night Brown / Night Brown

Style Code: JS0977

Release Date: December 6th 2024

Retail Price : €180 | £160 | $180

Gender : Unisex

19 December 2024

Exclusive look at the Travis Scott x Air Jordan 1 Low OG SP 'Velvet Brown'

A highly anticipated release for the holiday season, the Travis Scott x Air Jordan 1 Low OG SP 'Velvet Brown' closes out the year 2024 for collaborations with the famous Houston rapper.

This new release presents us with a seasonal colorway featuring shades of brown and black details in keeping with the color codes of Travis and his Cactus Jack label.

Nevertheless, it looks different from previous editions at first glance, with a very dark, low-contrast finish and premium materials.

That said, it's unlikely that the pair won't sell out immediately, as usual.

The Travis Scott x Air Jordan 1 Low OG SP 'Velvet Brown' features a monochrome upper in dark brown oiled suede for a luxurious look.

The collaboration's iconic large reverse swoosh adorns black leather on the outer sides of the pair, complemented by co-branding in the same color embroidered on the heel for the Wing logo and Cactus Jack cartoon face.

The Cactus Jack label is also printed on the inner sides of the foot and the outside of the tongues.

A 'Dark Mocha' midsole completes the design, providing a slight contrast, while the outsole picks up the dark brown of the upper.

The pair comes by default with a pair of Dark Mocha waxed laces that match the midsole.

2 additional pairs of laces are supplied in the box : a pink pair (like many other Jordan x Travis releases) and a dark brown pair that matches the shade of the upper.
In terms of sizing, the Travis Scott x Air Jordan 1 Low OG SP fits true to size, so we recommend that you choose your usual size for this model.

The Travis Scott x Air Jordan 1 Low OG SP 'Velvet Brown' will be available at selected Jordan retailers on December 21, 2024 at a retail price of €159.99/$150/£134.99.

The release will mainly take the form of raffles as usual.

However, rumors have it that the stockist list may have been reduced by Jordan Brand since Travis Scott declared he wanted to get more involved in his sneaker drops, notably via his website directly.

Stay tuned to our release page for release details and updates.

While you wait for the release, discover our exclusive shots with zoom on details and on feet look.

Nickname : Travis Scott x Air Jordan 1 Low OG SP 'Velvet Brown'

Brand : Jordan

Style : Air Jordan 1 Low

Supplier Color : Dark Mocha/Black/Velvet Brown

Style Code : DM7866-202

Release Date : December 21st 2024

Retail Price: €159.99 | £134.99 | $150

13 December 2024

The return of the Air Jordan 11 Retro 'Legend Blue' for the holiday season 2024

Exactly 10 years after its last reissue, the Air Jordan 11 Retro 'Legend Blue' returns to the sneaker market in 2024.

If you love the Air Jordan Retro, and in particular the 11th pair in MJ's line-up, then you know that the number of releases per year remains very limited and controlled.

For some time now, Jordan Brand has instated the annual release of an Air Jordan 11 Retro for the holiday season.

This year sees the return of the 'Legend Blue' colorway (originally called Air Jordan 11 Retro 'Columbia'), one of the model's 3 original colorways.

First released in 1996, the Air Jordan 11 Retro was designed by the famous Tinker Hatfield and comes in 3 OG colors: 'Bred', 'Concord' & 'Columbia'. Rumors have it that Jordan Brand was forced to change the name for copyright reasons, hence the name 'Legend Blue'.

The Jumpman's famous sky blue is a reference to the North Carolina University where Michael spent his youth. The Air Jordan 11 Retro 'Columbia' was indeed worn by Michael Jordan, and glorified in the 1996 All Star Game.

The Air Jordan 11 arrived at a time when MJ had taken early retirement and Nike & Jordan intended to bring him back to the courts of orange ball. That season, he emerged with 3 MVP titles and a record win-loss ratio.

The pair was reissued for the first time in 2001, with disappointing modifications that saw the blue outsole disappear.

We had to wait until 2014 for a second re-release, which was a resounding success given the long wait by fans for a version closer to the OG.

Now, 10 years later, the Air Jordan 11 Retro 'Legend Blue' is back on the shelves once again. A number of updates have been made to get as close as possible to the original version, including insoles with the Nike Air logo and a patent leather mudguard higher on the sides.

Apart from that, the pair still features a white leather upper with lace-up straps and a nylon tongue. Sky-blue details adorn the Jumpman on the back, the patch under the laces and the outsole.

If you've missed the last one or simply worn them out, now's the time to get them.
Check our full release page to buy a pair online.
Check also our Youtube Short to see the pair in motion.

Brand: Jordan

Style : Air Jordan 11 Retro

Supplier Color: White/Black/Legend Blue

Style Code : CT8012-104

Release Date : December 14th, 2024

Retail Price : €209.99 | £189.99 | $230

15 November 2024

Exclusive look at the Travis Scott x Jordan Jumpman Jack TR 'Dark Mocha'

The 3rd iteration of Travis Scott's signature pair, the Jordan Jumpman Jack TR arrives in a 'Dark Mocha' colorway.

After numerous collaborations with Nike and Jordan Brand on highly iconic models (Air Force 1, Air Jordan 1, Air Max 1, Air Jordan 6, Nike Dunk, Air Trainer & more),

the Jumpman brand has finally created a brand new silhouette for the rapper, first released in April 2024.

The first 2 colorways 'University Red' (exclusive to Travis' website) & 'Sail' proved ultra-limited, resulting in rapidly rising resale prices and fans waiting for further releases.

The third Jordan Jumpman Jack TR is almost here.

Faithful to the graphic charter and color codes of the Travis Scott collections, this new edition features the 'Dark Mocha' colorway made famous by the AJ1 High SP of the same name in 2019.

The pair boasts a dark look blending black and brown, perfect for the season.

The upper starts from a black canvas base with brown nubuck overlays. The tongue and reverse Swoosh adopt black suede, adding texture to the model.

The front features a velcro tongue flap with embroidered co-branding, while the Cactus Jack cartoon face sits on the heel.

On the underside of the pair, Jack is printed in white along the entire length of the outsole.

The pair comes with an exclusive bag for easy transport of your heat, plus 3 extra pairs of laces to give everyone options for personalizing their outfit.

Everything is packaged in a special brown box featuring co-branding with a custom font.

If you're wondering how the Jordan Jumpman Jack TR fit, you can take your usual size, as they fit like the Air Jordan 1, i.e. true to size.

Originally scheduled for release on November 16, they seems to have been pushed back as no retailers have loaded the pairs in raffle or FCFS drop.
Retail price is set at 199,99€/184,99£/200$.
Supplier Color : Dark Mocha/Black-Sail
Style Code : FZ8117-204

Stay tuned to our release page to make sure you don't miss out.
Check our quick unboxing video for more visual content.

10 November 2024

Review of the Patta x Nike Air Max 1 SP 'Chlorophyll' 2024 - Detailed & on feet look

Fifteen years after its initial release, the Patta x Nike Air Max 1 Chlorophyll was re-released in September 2024 to the delight of Air Max 1 fans.
If you're not familiar with Patta, it's an iconic Dutch shop that reinvented streetwear in Amsterdam and has built a worldwide reputation over the years.
Its various collaborations with brands such as Stüssy, Vans, Converse, Tommy Hilfiger, Nike & many more make it a fashion reference today.

In case you didn't know, the Nike Air Max 1 is one of the most popular sneaker models in the Netherlands.
The country's history of releases and heats has forged a strong association and love for Tinker Hatfield's 1987 silhouette.
After the first 5 collaborations in 2009 with Patta, and the 2 others with local artist Parra (in 2005 and 2010), it would be hard to do otherwise.

The return of Patta x Nike Air Max 1 'Chlorophyll' is therefore far from a simple re-release.
More than a decade later, it reaffirms the influence of Patta (and more broadly of the Netherlands) on the world of fashion and sneakers.

Once in hand, the release does not disappoint. Very faithful to the original version, the pair is of excellent quality in terms of both materials and finish.
Patta made sure to reuse the same chlorophyll-green denim fabric as in 2009. The upper includes premium mesh and leather.
Co-branding can be found on the tongue patch, while the insole has been updated to reflect the 20 euro bill. A special box encloses the whole with the celebration of the shop's 20th anniversary.

Last but not least, you can feel that the shaping has been meticulously taken care of on this release and that the expertise of the Netherlands has not been lacking.
Where some GR releases have banana shapes and coarse cut-outs, the latest AM1 'Chlorophyll' has an elongated shape with a forward-pointing tip. As for the top cut, it's a refined toe shape that AM1 fans will love.

If you're still undecided, enjoy the on-foot photos of this 2024 must-have.
If you haven't managed to get your pair yet, head over to our release page to check out the marketplaces where you can buy them.
The resale market price remains very reasonable at the time of writing (200€-220€). This will undoubtedly increase with time.

08 October 2024

The next dotSwoosh release is around the corner with the Nike Air Max 1 'Low Poly'

2 years after its creation .SWOOSH (or dotSwoosh) hasn't said its last word and presents us with its new release for this autumn.

Following the decline in popularity of NFTs since the crisis, the platform has been recalibrated to build digital and physical experiences related to the world of video games.

For the announcement of the Nike Air Max 1 'Low Poly', Nike went through its ambassador streamer Kai Cenat, in partnership with the brand since February.

The content creator revealed the pair via videos and photos from his streaming room to the delight of lovers of the 1987 silhouette.

The pair is presented as a new variant of the Air Max 1 OG 'University Red' with a retro gaming theme from the 90's & early 2000's.

It features a pixelated look throughout the inserts: Swoosh, Mudguard, Heel, Toebox & more.

For the first time at Nike, the pair will be sold as a pre-order on the dotSwoosh site only. Pairs will be dispatched approximately 120 days after ordering.

The Nike Air Max 1 'Low Poly' will be available on Tuesday, October 8, 2024 at 9AM PST/6PM CET for $150.

Available sizes are: 3.5US-18US.

One pair per order while supplies last.

Good luck if you are after them !