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The Nigel Sylvester x Air Jordan 4 Retro OG SP 'Brick by Brick' is one of the most exciting collaborations of the year. This sneaker not only highlights the BMX legend’s deep ties with Nike and Jordan Brand but also tells a compelling story of perseverance and craftsmanship.
Inspired by the streets of New York City and the concept of building greatness piece by piece, this Air Jordan 4 is a tribute to hard work and passion. From its exclusive storytelling to the high-profile launch, everything about this release cements its place as a must-have in sneaker culture.
Nigel Sylvester, a professional BMX rider from Queens, NY, is known for his innovative approach to the sport and his keen eye for style. His latest collaboration with Jordan Brand is deeply rooted in his personal journey—one of resilience, skill, and ambition.
The phrase 'Brick by Brick' signifies the gradual building process of a dream, much like Nigel’s own rise in the BMX world.
Jordan Brand has emphasized this storytelling in the marketing campaign, where Nigel himself unboxed the sneaker, detailing the inspiration behind the design. Nike also hosted exclusive launch events in New York, bringing together sneakerheads and BMX enthusiasts to celebrate the release.
These in-person activations reinforced the sneaker’s connection to NYC and its street culture, making the drop even more meaningful. This is true even if such events are never easy to manage with a high level of enthusiasm, and can sometimes lead to unexpected misunderstandings.
The Nigel Sylvester x Air Jordan 4 'Brick by Brick' features a bold yet refined color palette that pays homage to the city’s architecture. The sneaker comes in a premium Firewood Orange leather upper, representing the bricks of NYC buildings.
Accents of Cinnabar and Sail add depth to the design, while mesh panels and signature Air Jordan 4 detailing maintain the sneaker’s classic appeal.
Notable design elements include:
- High-quality leather construction ensuring durability and a premium feel.
- Aged midsole and outsole for a vintage aesthetic, reinforcing the ‘built over time’ theme.
- Nike’s signature ‘Bike Air’ branding on the heel tab, a nod to Sylvester’s BMX legacy.
- Customized insole with a GO graphic representing taking action to reach your goal
- Mini swoosh on front tip
- Reflective materials on the netting part of the shoe
Adding to its exclusivity, the 'Brick by Brick' Air Jordan 4 comes in a custom-designed box with the 'Bike Air' Logo on it, further reinforcing its storytelling. The packaging mimics brick patterns with a customized graphic design and a rough texture, aligning with the sneaker’s central theme of resilience and progress.
Inside, the two shoes are individually wrapped and bagged, then bound by a blue velcro tape just like the brick pallets are packaged.
Like other Air Jordan 4 models, this sneaker offers a true-to-size fit, with a slightly roomy toe box for added comfort.
The Air-Sole cushioning ensures impact absorption, making it suitable for all-day wear. The padded collar and sturdy leather upper provide both support and structure, making it a practical sneaker for everyday use.
The comfort seems to be a little higher than the usual Air Jordan 4s, but it doesn't replicate that of last year's AJ4 SB.
The release of the Nigel Sylvester x Air Jordan 4 has been nothing short of spectacular. It testifies to the significant comeback that Jordan brand is making in the market, with a well-thought-out strategy for 2025. The sneaker community witnessed a strong promotional push, with exclusive early access drops, launch parties, and Nigel himself taking center stage in its marketing campaign. The limited production numbers and high demand have already positioned this pair as one of the standout releases of the year.
The Nigel Sylvester x Air Jordan 4 Retro OG SP 'Brick by Brick' will be available globally on Friday March 14th 2025 for €229.99 | £209.99 | $225.
Check our full release page for all release details.
Enjoy our detailed & exclusive look while wanting for the drop.
Sneaker releases are meticulously planned events designed to maximize consumer interest and sales. Whether it's payday, a holiday or a coincidence with a competitor's release, the sneaker calendar is rarely the result of chance.
Brands often announce limited-edition drops through social media, email newsletters, and blogs, creating anticipation and urgency among consumers. This approach leverages scarcity marketing, where limited availability enhances a product's desirability.
Beyond the sneaker calendar itself, let's take a look at the sneaker brands' subterfuges to make us want to buy from them more and more.
A restock occurs when a brand releases additional quantities of a previously sold-out sneaker. This strategy can rejuvenate interest in a model and cater to consumers who missed the initial release. However, restocks can also impact the resale market by increasing supply, potentially lowering the sneaker's resale value as well as the perceived value of the product by consumers for the next similar drops.
It's a powerful business tool that needs to be measured over time. It allows you to maximize profits on a selection of intelligently targeted products.
Where certain super-limited releases are never restocked, other products are sometimes quickly sold out before becoming available again on a regular basis in the following days or weeks.
As a consumer, we sometimes wonder whether this scenario was not premeditated by the brands all along.
In reality, it's hard to know, and given the size of the global market and the usual regional time lag between releases, it's quite possible for a brand to reallocate its stocks in the weeks following a release according to local interests.
Since the COVID crisis, sneaker brands have often experienced delivery delays in their supply chains.
For example this year, both Dunk & AF1 'Halloween' were released in EU & the UK way after October whereas it dropped in the US in later 2024.
Re-releases involve bringing back classic or previously limited-edition sneakers onto the market several years after their initial release, often with slight modifications or in original form.
This tactic taps into nostalgia and allows new consumers to access coveted designs.
For instance, the Air Jordan 1 High 'Bred', considered one of the most important sneakers of all time, is set to return in 2025, celebrating its 40th anniversary.
This pair has been reissued many times since its original release in 1985 : 1994, 2001, 2009, 2011, 2013, 2016 and 2025.
If you know about Jordan brand & Nike, then you know that the never re-released the exact same pair. There's always one or more differences between the next one and the previous ones, whether in shape, color shade, materials, graphic details, etc.
Re-releases can therefore be distinguished from restocks by a much longer time span and, above all, a strong storytelling used to educate new consumers about the product, while slightly modernizing the way it is made (which sometimes means closer to the OG).
Where some collectors would prefer to leave the rarity of their pairs untouched, re-releases often go the other way, delighting newcomers who have the opportunity to acquire a grail of other times.
But the concept of re-releases doesn't stop there. Often associated with special or limited editions, re-releases have become increasingly popular in recent years, with brands releasing again general releases a few years later without us really anticipating it.
Good examples of this is the Nike P-6000 'Metallic Silver' which initially released in 2023 and came back at the end of 2024 or the New Balance 2002R 'Nightwatch Green' - Higher Learning originally released in 2022 which came back 3 years after.
In fact, the trend seems to be for re-releases to take place closer and closer together, which can be a double-edged sword for brands.
What was true a few years ago is no longer necessarily true today, especially in fashion where trends are constantly changing. So the success of a model in the past doesn't necessarily guarantee its success 3 or 4 years later.
Re-release therefore also optimizes sales at different product levels. Its use must remain cautious and strategic.
Exclusive releases offer select consumers early access to upcoming sneakers, often through exclusive events or limited-time offers. This often happens in the case of a collaboration where the boutique releases the product a week before the global release, or with a points system in a loyalty program like Kith, for example. This strategy builds anticipation and rewards loyal customers, while also serving as a marketing tool to generate buzz ahead of the general release. With the power of today's social networks and the desire of many to show they're in the game, an early, limited release can put a product in the spotlight when it's not even out yet. However, it can create frustration among consumers who feel excluded from these exclusive opportunities.
What we call pre-release here is halfway between restock and re-release.
You may not even have noticed that in recent years, certain product references have been put on the market in small quantities, and then a few months later (often in the following fashion season) the same product is back on the market in higher or even much higher quantities. Is this a restock ?
For some brands, the product may have a different reference number, while in hand the product remains identical.
It's the case for example for the Salomon ACS Pro Advanced 'Vanilla Lunar Rock' which dropped in 2022 and again in 2023 with another style code. This process also seems to have been used by New Balance on some 1906R releases that have returned to recent collections.
This pre-release technique is far from being the norm among sneaker brands, but it does allow the brands to quickly confront a product with the market to gauge demand and confirm wider production or, on the contrary, to stop it and pivot on something else that works. This allows them to remain flexible on certain products where production quantities remain uncertain.
From the consumer's point of view, it can be confusing to see a product from the old collection again at full price the following season. That's being said, if the product is in demand, it's not a problem.
Pre-orders allow consumers to reserve sneakers before they are officially released.
This approach helps brands gauge demand, manage production, and secure sales in advance.
This sometimes happened many years ago with certain retailers who, knowing in advance the references and quantities ordered from brands, were able to put them up for pre-sale on their site.
With the rise of sneakers since 2010+, this model has often been banned by brands wishing to maintain momentum on the sneaker calendar and planned marketing dynamics.
We recently witnessed this experience with the launch of the Nike Air Max 1 'Low Poly' released by Nike's DotSwoosh branch via pre-order only and influencer streamer Kai Cenat.
It's a very powerful commercial tool, but one that brands have yet to exploit to the full.
Combined with a viral drop on networks, this kind of release can outperform conventional releases, not to mention more advanced cost control for the brand, which produces on demand and sells its product in DTC (direct to consumer). Marketing costs and the associated launch strategy certainly remain the most complicated issues for the brand.
In all cases, for consumers, pre-orders offer a guaranteed purchase without the stress of competing during the release. However, delays in production or shipping can lead to dissatisfaction.
But Pre-order can also be the only point of entry for a pair that by design would only be produced in this purchasing process.
These release strategies serve as powerful marketing tools, creating hype and a sense of exclusivity. For brands, they drive demand and can justify premium pricing. For consumers, these methods present opportunities to acquire sought-after sneakers but can also lead to challenges such as limited availability and the pressure of participating in time-sensitive releases. The balance between creating excitement and ensuring accessibility remains a delicate dance in the sneaker industry.
In conclusion, understanding these release strategies provides insight into the complex interplay between supply and demand in the sneaker market, highlighting the careful planning brands undertake to captivate consumers and the mixed experiences these tactics create for sneaker enthusiasts.
Carhartt WIP, an offshoot of the iconic American workwear brand Carhartt, has seen a remarkable surge in popularity over recent years. Originally founded to cater to the European market, Carhartt WIP (Work In Progress) has transformed rugged workwear into a staple of the modern streetwear scene.
Carhartt was originally established in 1889 in Detroit, Michigan, as a workwear brand dedicated to creating durable and practical clothing for railroad, oil, construction steel workers & more.
Carhartt WIP was officially created in 1994 by Edwin Faeh, a Swiss entrepreneur who saw an opportunity to adapt Carhartt’s rugged workwear for a European audience. Faeh’s vision was to maintain the brand’s authenticity while tailoring its designs to align with the preferences of style-conscious urban youth.
This approach proved successful, laying the foundation for Carhartt WIP's distinct identity.
The first Carhartt WIP store opened its doors in London in 1997, cementing its presence in the European market. The store remains a landmark, symbolizing the brand’s enduring appeal and connection to its early adopters.
One of the pivotal elements behind Carhartt WIP's success is its seamless integration into subcultures such as skateboarding, hip-hop, and graffiti. During the 1990s, the brand gained traction among skaters who were drawn to its durability and relaxed fit, ideal for the demands of the sport. Simultaneously, Carhartt’s oversized jackets, work pants, and beanies became staples in the wardrobes of hip-hop artists and fans. The brand is worn with different styles from the East coast to the West coast in shades of color and an attitude that sticks to everyone's lifestyle.
Notable examples include legendary rappers like Tupac, Kanye West, Eazy-E, Das EFX, Naughty By Nature, Run DMC & more who often wore Carhartt gear in their music videos and public appearances. In the skateboarding world, Carhartt WIP forged partnerships with prominent skaters and teams, further embedding itself within the culture.
At a time when influence and marketing are king, it may seem crazy to realize that Carhartt didn't intentionally target these different cultures to find customers, these same cultures adopted the brand for all its functional benefits and a fashion identity that couldn't be ignored.
Over the years, Carhartt WIP has adapted and reinvented itself while retaining its ruggedness DNA.
From exaggerated styles and shapes in the 80s and 90s, with baggy silhouettes and dropped pants, the brand gradually reduced its production as this fashion faded, pivoting towards the creation of its own models at the end of the 90s.
Carhartt WIP’s influence extends beyond its workwear roots, thanks to collaborations with influential designers, artists, and brands.
These partnerships have included names like A.P.C., Nike, New Balance, Patta & more showcasing the brand’s ability to innovate while staying true to its DNA.
If we talk sneakers, we will inevitably remember the collaboration with Nike in 2018 on a pack of 4 pairs including: Air Max 95, Vandal High Supreme and Air Force 1. More recently, the brand collaborated with New Balance on the highly successful 990v1 and 990v6. On the sneaker front, the brand has also partnered with Converse on iconic models such as the Chuck Taylor, Chuck 70 and One Star Pro.
On the fashion and apparel front, Carhartt WIP has also made a name for itself with high-profile collaborations with Japanese labels such as Sacaï and Invincible, as well as the American brand Stüssy.
By establishing a presence in independent boutiques and embracing creative collaborations, Carhartt WIP has solidified its status as a go-to brand for those seeking a mix of functionality and style. Its adoption by streetwear enthusiasts has only grown with the rise of social media, where its timeless designs often feature prominently.
Finally, the brand appears in a number of cult street culture films, such as the mythical 1995 French film 'La Haine', in which the character Hubert wears the famous beanie with the Carhartt WIP patch. A true reflection of the clothing worn at the time (and not at all a costume), the film once again bears witness to the spontaneous adoption of the brand by the street.
Carhartt WIP’s journey from a niche European adaptation to a global streetwear icon is a testament to its ability to evolve without losing sight of its heritage. By resonating with skaters, rappers, and style-conscious consumers, the brand has cemented its place in the annals of streetwear history. As it continues to grow, Carhartt WIP remains a powerful force, blending authenticity with modern fashion sensibilities.
If you are interested in buying Carhartt WIP stuff online, here is a list of official retailers where to buy from
- Carhartt WIP EU Store : France, UK, Germany, Netherlands, Italy, Belgium
- Hip Store (UK)
- END (UK)
- HHV (Germany)
- Citadium (France)
- Slam Jam (Italy)
- LVR (Italy)
Launched in 2018, the Fear of God Essentials line was created by designer Jerry Lorenzo as a more accessible extension of his main Fear of God brand. Unlike this main line, which focuses on luxury and high fashion, FOG Essentials offers minimalist, everyday pieces at a more affordable price point. The collection is known for its neutral tones, relaxed fits, and emphasis on comfort, making it a staple for those seeking quality basics with a streetwear edge.
The brand continued to develop and launched a series of collections on the US and UK markets, the Fear of God Essentials was previously restricted from European markets due to a legal dispute over trademark similarities with the 'Essentiel Antwerp' brand from Belgium. Recently, despite a lack of clear communication on the part of the brand, it would appear that the dispute has been resolved, as little by little some European streetwear and high-fashion boutiques have put the latest collections from the range online. The list of Fear of God Essentials stockists seems to continue to expand. This change marks a significant moment for both the brand and its fans in Europe, who can now easily access its products.
First of all, the Fear of God Essentials products are now available directly via the Fear of God website with global shipping including Europe.
If you live outside the US, the listed prices seem to include all international hidden fees as the mention ‘The total amount you pay includes all applicable customs duties & taxes. We guarantee no additional charges on delivery.’ is visible at checkout.
You can therefore shop with confidence from there with no surprise charges at reception.
Other than that, here are a list of European shops where you can buy FOG Essentials online
BSTN
Antonioli (items are listed under FOG brand)
TheDoubleF
Label Fashion
Revolve
Mr Porter EU
The FOG essentials product line is also still available via UK retailers as :
END
Selfridges
Mr Porter UK
As well as US or other worldwide retailers :
Reebok, a brand with a rich history in the sneaker world, has been making significant moves to reclaim its position in the market. Under the leadership of CEO Todd Krinsky and the ownership of Authentic Brands Group (ABG), the company is implementing strategies to resonate with both long-time fans and new consumers.
After ABG acquired Reebok from Adidas in March 2022, the company shifted to a licensing model, partnering with various retailers and manufacturers to expand its market presence. This approach allowed Reebok to reduce operational costs and focus on brand development.
The results of this strategy were impressive. By the end of 2023:
Pre-Tax Profit: Increased to $176.8 million, up from $92.1 million in the ten-month period ending December 2022.
Turnover: Rose to $276.4 million, compared to $206.1 million in the previous period.
Regional Sales:
This financial growth reflects the brand’s successful reboot and renewed focus on global markets.
Todd Krinsky, a 30-year Reebok veteran who became CEO in September 2022, has brought a fresh perspective to the brand. His leadership focuses on three key pillars:
Innovation and Sustainability: Reebok is developing products that blend performance with eco-conscious design. The brand is investing in biodegradable footwear, reflecting its commitment to the environment.
Digital Growth: Reebok has enhanced its digital presence with initiatives like Reebok UNLOCKED, a program offering personalized experiences and exclusive content to fitness enthusiasts and socially conscious consumers.
Cultural Relevance: Collaborations with artists, designers, and brands have helped Reebok stay connected to cultural trends. By blending nostalgia with modern appeal, the brand is attracting diverse audiences.
Reebok’s recent partnerships have received praise for their creativity and cultural relevance:
SneAKA 2.0: A collaboration with the family of South African hip-hop icon Kiernan Forbes (AKA), limited to just 1,000 pairs, celebrated the late artist’s legacy while offering exclusivity to collectors.
Muji x Reebok Court Sneaker: A minimalist take on the classic Club C 85, this partnership with Muji appealed to fans of timeless and clean designs.
Despite these positive developments, Reebok currently does not command the same level of hype as brands like Nike, Adidas, Asics, or New Balance. Sneaker enthusiasts often prioritize models from these competitors, which are perceived as more fashionable or innovative. For instance, Asics' collaboration lines and models like the Gel-Kayano and Gel 1130 have seen a rise in popularity, while New Balance's 9060 and 2002r models have gained demand due to successful collaborations.
However, Reebok's classic models, such as the Club C, are appreciated for their affordability and versatility, making them ideal for everyday wear.
In November 2024, Reebok launched the "Sport is Everything" campaign, a 60-second anthem uniting athletes and artists from diverse backgrounds. This campaign emphasizes that sport transcends traditional definitions and is shaped by individual passions. Featured personalities include basketball icon Angel Reese, American football star Justin Fields, and rapper Tobe Nwigwe, who narrates the film. The campaign underscores Reebok's commitment to its community and marks its return to sport in the coming seasons.
Reebok's progress has not gone unnoticed. The sneaker community appreciates the brand’s efforts to honor its heritage while embracing innovation. ABG has ambitious plans for Reebok, aiming to achieve $10 billion in retail sales in the coming years. This optimism is fueled by the brand’s strong global recognition and strategic initiatives.
Reebok’s comeback is more than just a financial success; it’s a cultural revival. Under Todd Krinsky’s leadership and ABG’s ownership, the brand is embracing sustainability, expanding its digital footprint, and delivering products that resonate with today’s consumers. As Reebok builds on its 2023 reboot, it’s clear that this iconic brand is ready to step confidently into the future.
Source: Business insider, Reebok news
The sneaker world in 2024 has been packed with comebacks, bold strategies, and cultural shifts. Big players like Nike and Adidas worked hard to redefine themselves, while rising stars like New Balance, Asics, and Salomon made waves. Meanwhile, sneaker reselling continued to thrive, evolving alongside changing consumer trends. Let’s dive into everything that shaped the sneaker landscape this year.
Nike entered 2024 at a crossroads. During the COVID-19 pandemic, the brand’s direct-to-consumer approach through SNKRS, the Nike app, and its stores was highly successful. However, as trends shifted post-pandemic, this strategy began to lose its edge. Fans grew frustrated with the SNKRS app, criticizing its lack of fairness and transparency, while sneaker enthusiasts felt the excitement of new releases was fading.
By late 2023, sales reflected these issues, and Nike’s over-reliance on direct channels strained relationships with key retailers like Foot Locker. Recognizing the need for change, the company marked the end of John Donahoe’s leadership in October 2024, with Elliott Hill stepping in as CEO.
Hill quickly shifted the focus to rebuilding wholesale partnerships, reopening channels with multi-brand retailers. This balanced approach aimed to make Nike’s products more accessible while reigniting enthusiasm among sneakerheads. Hill also doubled down on product innovation, pushing for fresh designs that could captivate fans again.
On the marketing front, Nike reignited its bold spirit with the “Winning Isn’t for Everyone” campaign, led by Chief Marketing Officer Nicole Hubbard Graham. Featuring stars like LeBron James and Giannis Antetokounmpo, the campaign celebrated the grit and determination of athletes, a return to the Nike of old that fans loved. While challenges remain, these changes set the stage for a promising future.
Adidas faced major challenges after ending its partnership with Kanye West’s Yeezy brand in 2022. Losing a high-revenue segment left a significant gap, but CEO Bjørn Gulden led the brand through a remarkable recovery.
By returning to its roots, Adidas brought back timeless classics like the Samba and Gazelle. It also strengthened its presence in sports, especially basketball. Gulden’s leadership, emphasizing speed and creativity, allowed Adidas to refocus on its strengths and reconnect with its audience. As a result, the brand raised its revenue forecasts multiple times in 2024, demonstrating the success of its strategy.
Collaborations played a significant role in Adidas's resurgence. Partnerships with brands like Sporty & Rich on the SL72 model and Fear of God on the Athletics II Basketball garnered widespread acclaim. The Fear of God Athletics II Basketball, released on December 6, 2024, marked a notable entry into performance basketball footwear compared to the previous drop, blending functionality with Fear of God's distinctive design aesthetic.
These successful collaborations not only expanded Adidas's product offerings but also strengthened its cultural relevance, contributing to the brand's impressive turnaround in 2024.
While Nike and Adidas worked on comebacks, other brands stepped into the spotlight with innovative products and strategic collaborations.
New Balance: The brand grew its sales by 23% in 2023, reaching $6.5 billion. Collaborations like Joe Freshgoods’ New Balance 990v4 “1998 Intro” and the limited-edition New Balance 1000 “Black Ice” kept it at the center of sneaker culture. These drops blended heritage with fresh storytelling, keeping New Balance relevant and exciting.
Asics: Known for its performance sneakers, Asics became a favorite among both runners and fashion enthusiasts. Its “dad sneakers” saw a surge in popularity, helping the brand’s stock price quadruple over two years. Collaborations with designers introduced Asics to a new audience, further boosting its appeal.
Salomon: Once known mainly for outdoor gear, Salomon gained mainstream popularity in 2024. Models like the XT-6 became highly sought after, with sales on the secondary market increasing by 202%. Collaborations with high-fashion labels helped Salomon transition from niche to mainstream, winning over both hikers and sneakerheads.
The sneaker reselling market evolved significantly in 2024, driven by shifting consumer preferences and new brand dynamics. StockX, a major player in the reselling space, highlighted key trends shaping the market:
Emerging Brands: Asics became the fastest-growing searched brand on StockX, with models like the Gel-1130 seeing trades increase by over 1,000% year-over-year. Salomon also saw a 202% rise in secondary market sales, reflecting the growing appeal of performance-oriented sneakers.
Collaborations: Exclusive releases continued to dominate. The Nike Air Force 1 Low Cactus Plant Flea Market Fuchsia achieved the highest resale premium at 255%, followed by the Jordan 1 Retro Low OG SP Medium Olive at 222%.
Changing Preferences: While Nike and Jordan remained dominant, their resale market shares dropped by 11% and 12%, respectively. Models like the Nike Dunk saw a 41% decline in trades, showing a shift in consumer tastes.
Performance Sneakers: Signature basketball sneakers surged in popularity, with Nike’s Kobe Protro line leading the way, followed by Devin Booker’s Book 1 and Kevin Durant’s KD series.
Hip-hop continued to influence sneaker culture in 2024, with artists like Travis Scott and Tyler, the Creator redefining what collaborations could be. Travis Scott’s “CactusCon” offered fans a full cultural experience, blending exclusive products with storytelling. Tyler’s Golf Wang label also continued to grow, emphasizing thoughtful designs over simple branding.
Major brands like Puma leaned into this trend with deep collaborations. A$AP Rocky and Skepta went beyond traditional endorsements, shaping product designs and marketing strategies that resonated with fans.
Performance sneakers remained strong, with running and soccer shoes leading the charge. Athleisure styles grew steadily, while high boots and winter footwear saw spikes during the back-to-school season. Meanwhile, the resale market continued to thrive, driven by collaborations and emerging brands.
As 2024 wraps up, sneaker culture is more diverse and dynamic than ever. From brand comebacks to new industry players and the evolving resale market, this year proved that sneakers are more than just shoes — they’re stories, culture, and self-expression.
Source: StockX, BoF
Fifteen years after its initial release, the Patta x Nike Air Max 1 Chlorophyll was re-released in September 2024 to the delight of Air Max 1 fans.
If you're not familiar with Patta, it's an iconic Dutch shop that reinvented streetwear in Amsterdam and has built a worldwide reputation over the years.
Its various collaborations with brands such as Stüssy, Vans, Converse, Tommy Hilfiger, Nike & many more make it a fashion reference today.
In case you didn't know, the Nike Air Max 1 is one of the most popular sneaker models in the Netherlands.
The country's history of releases and heats has forged a strong association and love for Tinker Hatfield's 1987 silhouette.
After the first 5 collaborations in 2009 with Patta, and the 2 others with local artist Parra (in 2005 and 2010), it would be hard to do otherwise.
The return of Patta x Nike Air Max 1 'Chlorophyll' is therefore far from a simple re-release.
More than a decade later, it reaffirms the influence of Patta (and more broadly of the Netherlands) on the world of fashion and sneakers.
Once in hand, the release does not disappoint. Very faithful to the original version, the pair is of excellent quality in terms of both materials and finish.
Patta made sure to reuse the same chlorophyll-green denim fabric as in 2009. The upper includes premium mesh and leather.
Co-branding can be found on the tongue patch, while the insole has been updated to reflect the 20 euro bill. A special box encloses the whole with the celebration of the shop's 20th anniversary.
Last but not least, you can feel that the shaping has been meticulously taken care of on this release and that the expertise of the Netherlands has not been lacking.
Where some GR releases have banana shapes and coarse cut-outs, the latest AM1 'Chlorophyll' has an elongated shape with a forward-pointing tip. As for the top cut, it's a refined toe shape that AM1 fans will love.
If you're still undecided, enjoy the on-foot photos of this 2024 must-have.
If you haven't managed to get your pair yet, head over to our release page to check out the marketplaces where you can buy them.
The resale market price remains very reasonable at the time of writing (200€-220€). This will undoubtedly increase with time.