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15 November 2024

Exclusive look at the Travis Scott x Jordan Jumpman Jack TR 'Dark Mocha'

The 3rd iteration of Travis Scott's signature pair, the Jordan Jumpman Jack TR arrives in a 'Dark Mocha' colorway.

After numerous collaborations with Nike and Jordan Brand on highly iconic models (Air Force 1, Air Jordan 1, Air Max 1, Air Jordan 6, Nike Dunk, Air Trainer & more),

the Jumpman brand has finally created a brand new silhouette for the rapper, first released in April 2024.

The first 2 colorways 'University Red' (exclusive to Travis' website) & 'Sail' proved ultra-limited, resulting in rapidly rising resale prices and fans waiting for further releases.

The third Jordan Jumpman Jack TR is almost here.

Faithful to the graphic charter and color codes of the Travis Scott collections, this new edition features the 'Dark Mocha' colorway made famous by the AJ1 High SP of the same name in 2019.

The pair boasts a dark look blending black and brown, perfect for the season.

The upper starts from a black canvas base with brown nubuck overlays. The tongue and reverse Swoosh adopt black suede, adding texture to the model.

The front features a velcro tongue flap with embroidered co-branding, while the Cactus Jack cartoon face sits on the heel.

On the underside of the pair, Jack is printed in white along the entire length of the outsole.

The pair comes with an exclusive bag for easy transport of your heat, plus 3 extra pairs of laces to give everyone options for personalizing their outfit.

Everything is packaged in a special brown box featuring co-branding with a custom font.

If you're wondering how the Jordan Jumpman Jack TR fit, you can take your usual size, as they fit like the Air Jordan 1, i.e. true to size.

Originally scheduled for release on November 16, they seems to have been pushed back as no retailers have loaded the pairs in raffle or FCFS drop.
Retail price is set at 199,99€/184,99£/200$.
Supplier Color : Dark Mocha/Black-Sail
Style Code : FZ8117-204

Stay tuned to our release page to make sure you don't miss out.
Check our quick unboxing video for more visual content.

10 November 2024

Review of the Patta x Nike Air Max 1 SP 'Chlorophyll' 2024 - Detailed & on feet look

Fifteen years after its initial release, the Patta x Nike Air Max 1 Chlorophyll was re-released in September 2024 to the delight of Air Max 1 fans.
If you're not familiar with Patta, it's an iconic Dutch shop that reinvented streetwear in Amsterdam and has built a worldwide reputation over the years.
Its various collaborations with brands such as Stüssy, Vans, Converse, Tommy Hilfiger, Nike & many more make it a fashion reference today.

In case you didn't know, the Nike Air Max 1 is one of the most popular sneaker models in the Netherlands.
The country's history of releases and heats has forged a strong association and love for Tinker Hatfield's 1987 silhouette.
After the first 5 collaborations in 2009 with Patta, and the 2 others with local artist Parra (in 2005 and 2010), it would be hard to do otherwise.

The return of Patta x Nike Air Max 1 'Chlorophyll' is therefore far from a simple re-release.
More than a decade later, it reaffirms the influence of Patta (and more broadly of the Netherlands) on the world of fashion and sneakers.

Once in hand, the release does not disappoint. Very faithful to the original version, the pair is of excellent quality in terms of both materials and finish.
Patta made sure to reuse the same chlorophyll-green denim fabric as in 2009. The upper includes premium mesh and leather.
Co-branding can be found on the tongue patch, while the insole has been updated to reflect the 20 euro bill. A special box encloses the whole with the celebration of the shop's 20th anniversary.

Last but not least, you can feel that the shaping has been meticulously taken care of on this release and that the expertise of the Netherlands has not been lacking.
Where some GR releases have banana shapes and coarse cut-outs, the latest AM1 'Chlorophyll' has an elongated shape with a forward-pointing tip. As for the top cut, it's a refined toe shape that AM1 fans will love.

If you're still undecided, enjoy the on-foot photos of this 2024 must-have.
If you haven't managed to get your pair yet, head over to our release page to check out the marketplaces where you can buy them.
The resale market price remains very reasonable at the time of writing (200€-220€). This will undoubtedly increase with time.

08 October 2024

The next dotSwoosh release is around the corner with the Nike Air Max 1 'Low Poly'

2 years after its creation .SWOOSH (or dotSwoosh) hasn't said its last word and presents us with its new release for this autumn.

Following the decline in popularity of NFTs since the crisis, the platform has been recalibrated to build digital and physical experiences related to the world of video games.

For the announcement of the Nike Air Max 1 'Low Poly', Nike went through its ambassador streamer Kai Cenat, in partnership with the brand since February.

The content creator revealed the pair via videos and photos from his streaming room to the delight of lovers of the 1987 silhouette.

The pair is presented as a new variant of the Air Max 1 OG 'University Red' with a retro gaming theme from the 90's & early 2000's.

It features a pixelated look throughout the inserts: Swoosh, Mudguard, Heel, Toebox & more.

For the first time at Nike, the pair will be sold as a pre-order on the dotSwoosh site only. Pairs will be dispatched approximately 120 days after ordering.

The Nike Air Max 1 'Low Poly' will be available on Tuesday, October 8, 2024 at 9AM PST/6PM CET for $150.

Available sizes are: 3.5US-18US.

One pair per order while supplies last.

Good luck if you are after them !

20 September 2024

Elliott Hill Takes Over as Nike CEO: What About The Sneaker Game?

Alright, sneaker fam, big news dropped: Nike is getting a new CEO, and it’s a name we all know. Elliott Hill, the guy who retired from the Swoosh back in 2020, is coming back to replace John Donahoe as CEO starting October 14, 2024. If you’re into the sneaker game—especially those limited-edition drops and SNKRS app exclusives—you’re going to want to keep an eye on this move.

The Donahoe Era: From COVID to Digital Domination

Let’s talk about John Donahoe’s time as CEO real quick. When he took over in 2020, the world was in lockdown, and everything was shifting online. Donahoe went all-in on digital. He pushed hard for Nike to pivot away from retailers and focus on online sales through the SNKRS app and the Nike website. If you’ve ever been up early waiting for SNKRS Stash, restocks, or any other exclusive drops, you know the deal. This strategy didn’t just pop up during COVID—it already existed—but the pandemic pushed even more inventory online, with more pairs and frequent restocks. During COVID, Nike doubled down on this approach because, let’s be real, online was where the game was being played.

This better reflects the pre-existing SNKRS strategy and how it expanded during the pandemic.

But here’s the kicker: while this direct-to-consumer push helped Nike rake in profits during the pandemic, it also caused friction with traditional retailers. Shops that had been carrying Nike kicks for years got cut back on inventory, and some of them weren’t too happy about it. Nike was out here playing chess, prioritizing exclusive drops and high-margin sales from their own platforms over spreading products thin across retail chains. As a result, while SNKRS and the app got all the heat, many long-standing partnerships were left in the cold.

Elliott Hill Returns: What Can We Expect?

Now, Elliott Hill is stepping back into the game, and this could mean a shift in strategy. Hill is a Nike OG, starting as an intern in the ‘80s and eventually running key divisions like Consumer and Marketplace. He knows the sneaker culture and the importance of balancing hype drops with keeping retailers happy. From the looks of it, Hill’s main challenge will be trying to repair those relationships that got strained during Donahoe’s tenure while still keeping Nike’s direct-to-consumer strategy strong.

What does this mean for us sneakerheads? Well, Hill’s background in marketing and product launches could mean we see even more exclusive drops but potentially with a broader reach. Hill knows how to drive hype—after all, he was around when some of Nike’s biggest campaigns took off. But at the same time, don’t be surprised if he starts pushing to get more heat back into physical retail stores, giving sneaker boutiques and local spots some love again.

The Future: Balancing Hype and Tradition

Nike’s SNKRS app has been a major player for limited releases, but let’s be real: the Ls are hard to swallow, and bots have made it tough for even die-hard collectors to score kicks. If Hill is smart, he’ll need to find a way to keep the hype alive while maybe making it a bit easier for the real fans to grab pairs. The SNKRS experience could evolve under Hill, and maybe we’ll see more partnerships with retailers for in-store exclusives, like the good ol' days of lining up outside boutiques for some heat.

With Hill back in charge, the key is going to be striking a balance. Nike’s already dominating the game, but with competition from Adidas and New Balance getting tighter, Hill will need to keep pushing out innovative designs and collabs, all while smoothing things over with retailers.

Bottom Line

Nike is at a crossroads, and Elliott Hill’s return marks a new chapter. While Donahoe’s era was all about shifting everything to digital, Hill might be the guy to bring some balance back to the retail game without losing the hype machine. Expect SNKRS to stay strong, but maybe we’ll start seeing some fire releases pop up at your local spots again. Either way, the next few years at Nike are going to be wild, and if you’re into limited drops and sneaker culture, you’re gonna want to stay tuned.

18 October 2024

The grand return of the Patta x Nike Air Max 1 Chlorophyll in 2024

Celebrating the 20th anniversary of Dutch boutique Patta, Nike & the famous Dutch brand offer us a re-edition of the Nike Air Max 1 'Chlorophyll', one of the most coveted and iconic Air Max 1 collaborations of all time.

Established in 2004 by two young Surinamese hip-hop culture enthusiasts, Patta opened its doors in the heart of Amsterdam.

The word Patta comes from the Surinamese word 'Pata', meaning shoe, with the double T adopted for universal pronunciation.

Passionate about music, fashion, sneakers and travel, 2 founders Edson Sabajo and Guillaume 'Gee' Schmidt will make this new store a center of attention in the country and around the world, elevating the Dutch streetwear scene.

First released on the occasion of their 5th anniversary in September 2009, the Patta x Nike Air Max 1 'Chlorophyll' marks the very first collaboration between the Swoosh brand and the Dutch label.

It will be the first in a series of 5 legendary Nike Air Max 1s: Chlorophyll, Denim Corduroy, Purple Denim, Lucky Green & Parra 'Cherrywood'.

To this day, this series remains one of the most iconic and beloved by the sneaker community.

The main idea behind the Patta x Nike Air Max 1 'Chlorophyll' can be summed up in one word: 'Dopeness', said Masta Lee, who was the footwear designer at the time.

The green color, also known as 'Patta Green', was the signature color of the logo at the time.

For the rest, the design simply pays homage to the 1987 OG colors, retaining the same colorblocking, gray overlays and mesh on the toe box and tongue.

This 2024 re-edition remains very close to the 2009 original, since Patta has used the same Chlorophyll green denim fabric.

New features include a sole inspired by the 20-euro bill, a direct reference to the original 5 guilder-inspired sockliner.

Finally, the shoe comes in a special box illustrating Patta's 20 years of existence.

The Patta x Nike Air Max 1 Chlorophyll will be released exclusively on the Patta website on September 13th at a price of €160.

An SNKRS release is planned for a little later.
Check our full release page for more details

10 January 2024

Review of the Naruto Shippuden x Asics Gel-NYC - Detailed & on feet look

The worlds of manga and sneakers connect once again thanks to Asics and the Naruto Shippuden franchise.

Calling once again on Sébastien Abdelhamid, TV host and sneaker, manga & video game enthusiast, the Japanese brand offers us a 2nd collaboration on one of the most popular manga of recent years.

After a collaboration in 2022 on the GEL-1130 and GEL-Lyte 3 models featuring the characters: Itachi, Sasuke & Kakashi, the duo have opted for a model of the moment: the Asics Gel-NYC.

As for the theme of this new partnership, this time Sébastien chose the hero himself, Naruto.

Keen to share a story through his design, he puts forward the story of the famous ninja, who conveys universal values such as friendship, courage and self-sacrifice.

The pair's look is directly inspired by the Manga's Arc Pain and Naruto's hermit mode. It features a black ripstop upper with red leather and black suede overlays.

The Asics logo on the side is outlined in silver with orange contours. The design is directly inspired by Naruto's pants and cape.

Then the lacelock is directly inspired by the scroll carried by the character, the flames visible on the heel echoe those on the bottom of his cape, and the Konoha plate adds a jewel-like touch to the laces if wanted.

In terms of well-known manga logos, the Uzumaki logo appears on the tongue of the right foot, while a Kyubi claw (the famous nine-tailed fox) is featured on the left heel at the back.

This special edition of course includes a special box and a sole branded with the name of the franchise.

As if that weren't enough, Asics and Sébastien have also included a small bag of accessories as a bonus, with stick-on patches and a mini pouch for fans of the Japanese manga.

In terms of sizing, the Asics Gel-NYC is generally true to size. It can fit a little small for some people. I can personally wear my regular size or half size up, both are fine.

Like most Asics, this pair is very comfortable thanks to Gel technology & the brand's running expertise.

The Naruto Shippuden x Asics Gel-NYC - Courir Exclusive released early during Paris Games Week (Limited stock). Then the pair was available on December 9th & 10th at special popup store in Paris.

The official drop happened online on Courir only on Monday December 11th at a retail price of 170€.

It dropped one week later in selected physical Courir stores.

This edition is also confirmed to drop on the Asics webstore in Europe & the UK.

A US drop was also confirmed by Sébastien Abdelhamid himself. Stay tuned for more info.

Check our full release page to find all the shop links & enjoy our exclusive pictures above and below.

07 June 2024

The new Nike Pegasus 41 and its technological innovations.

Nike Pegasus offers us a Pegasus 41 at the cutting edge of its running technology and footwear innovations.

When it comes to Nike running shoes, the Pegasus range, which began in 1983, is a staple that has stood the test of time.

Improved with time and feedback from athletes, Nike Pegasus have always stood out for their durability and reliability.

With this new version, Nike has added 3 major innovations to boost runners' performance even further.

Firstly, and for the first time, the pair includes a full-length ReactX foam midsole that increases the shoe's resistance and durability.

The second new feature is Zoom technology in the forefoot and heel, with 2 Air Zoom units complementing the ReactX insoles for ideal cushioning and foot adaptation.

Finally, the Niike Pegasus 41 incorporates a new midfoot system called ‘Dynamic Fit’.

This system is directly linked to the shoe's lacing to improve the foot's envelope, support and comfort.

Finally, the woven mesh upper has been redesigned to be more breathable and comfortable than ever.

The Nike Pegasus 41 is released in its first ‘Volt’ colourway on 5 June 2024 for Men and Women.

They are available now at a retail price of €139.99/£139.99/$140.

15 April 2024

Review of the adidas Originals Campus 00s Wonder Blue Clear Pink - Detailed & on feet look

While restocks continue on the adidas Originals Campus 00s' essential colorways, the silhouette gets an adidas Exclusive version with a color gradient and new materials.

If you follow the sneaker scene at all, you've probably seen that the Y2K vibe is back for a while.

For the brand with the 3 stripes, it's undoubtedly the adidas Campus 00s that has been the most successful since 2023.

This Skate pair inspired by the 2000s and revisiting an adidas classic has been a hit with the public.

For Spring 2024, adidas presents an all-new colorway available only on its store. For a change, the pair features a canvas upper that replaces the suede usually used.

This material twist creates a color gradient from sky blue at the front, to beige at the heel, to light pink in the middle.

The hairy suede laces and 3 stripes on the sides complete the model's beige hue. Black details add contrast to the heel tab, eyelets and tongue logo.

A comfortable fleece textile lining ensures comfort around the ankle, and a rubber outsole provides optimum grip in all conditions.

The adidas Originals Campus 00s 'Wonder Blue Clear Pink' dropped online on March 22nd and is only available on adidas Store.

The retail price is €110 | £85 | 110$.
Supplier Color: Wonder Blue / Cloud White / Clear Pink
Style Code: IH2494
Check our full release page to grab a pair.
To see the pair in motion, check our on feet look video ou Youtube.

01 February 2024

Arc'teryx: Evolution from Outdoor Innovator to Global Lifestyle Brand

Foundational Beginnings and Visionary Growth

In 1989, Arc'teryx was founded in North Vancouver, Canada, with a mission to create the most innovative and highest quality climbing gear. Named after the Archaeopteryx Lithographica, a symbol of evolutionary progress, the brand quickly became synonymous with pioneering outdoor equipment. Its commitment to excellence in design, performance, and reliability set the stage for a journey that would transform Arc'teryx from a specialized outdoor gear manufacturer into a global lifestyle brand.

Strategic Leadership and Global Expansion

The brand's trajectory took a pivotal turn with the involvement of key figures like Tyler Jordan, who, starting in 1993, contributed to its ascent in the outdoor industry and beyond. Under his leadership, Arc'teryx navigated through acquisitions by Adidas-Salomon and Amer Sports, significantly broadening its product offerings and market reach. The acquisition by Anta Sports in 2019 marked a new era of autonomy and innovation, focusing on direct-to-consumer sales and expanding the brand's global footprint.

Fashion Integration and Market Adaptation

Arc'teryx's foray into the fashion realm demonstrated its versatility and appeal beyond the outdoor community. By engaging with the gorpcore trend and introducing lines such as Veilance, the brand successfully married technical functionality with minimalist, luxury aesthetics. This evolution reflected a broader industry trend where functional outdoor gear increasingly became a staple in fashion and everyday wear, appealing to a diverse consumer base from hardcore adventurers to style-conscious urbanites.

Iconic Products in Fashion and Sneaker Communities

Among the brand's offerings, certain products have stood out for their popularity in the fashion and sneaker communities. The Norvan LD 3 shoes, known for their rapid sell-out online, blend high-performance features with a design that appeals to a wide consumer base.

Arcteryx Norvan LD3

Similarly, the Atom jacket and hoodie, alongside the highly coveted Beta LT high neck hooded shell jacket, have become staples in the wardrobes of those seeking functionality without sacrificing style.

Arcteryx Jackets

These products exemplify Arc'teryx's ability to innovate and resonate within the fashion-forward market, highlighting its role as a leader in merging technical outdoor gear with contemporary fashion sensibilities.
To buy Arc'Teryx items, just visit HHV or END.

Innovative Retail Strategy in Asia

Arc'teryx's strategic expansion into the Asian market, particularly with the opening of the world's largest eco-experience flagship store, the Arc'teryx Museum in Shanghai, underscores the brand's innovative approach to retail. This initiative caters to China's growing outdoor sports craze, reinforced by creative marketing campaigns and engagement with local communities. Such efforts have not only bolstered the brand's presence in Asia but also tapped into a lucrative market, driving significant revenue growth and expanding its consumer base.

Future Outlook and Continued Evolution

As Arc'teryx looks to the future, its continuous adaptation to market trends, dedication to sustainability, and commitment to innovation position the brand for ongoing success. With plans to capitalize on emerging opportunities, particularly in the wake of increased interest in outdoor and leisure activities, Arc'teryx is poised to maintain its status as a global lifestyle brand that seamlessly blends performance, style, and innovation.

Conclusion

Arc'teryx's journey from a humble beginning in North Vancouver to a global powerhouse in both outdoor gear and lifestyle fashion is a testament to its visionary leadership, relentless innovation, and adaptability. By staying true to its roots while embracing change, Arc'teryx continues to set trends and exceed expectations, ensuring its place as a beloved brand among outdoor enthusiasts and fashion-savvy consumers alike.

Arcteryx no wasted days collection

Source : BoF, Jingdaily and Arc'Teryx

10 January 2024

Top 10 Sneaker Pickups 2023 by More Sneakers

Better late than never. Here are our Top 10 Sneaker Pickups for this year 2023 in no particular order of preference.

Once again, this is a Top of the pairs we've bought and have in hands.

This seems more relevant to us than a ranking of all the releases, simply because it's still difficult to talk about pairs we've never had in our hands.

Air Jordan 11 Retro 'Gratitude'

Originally released in 2006 in the famous DMP 6/11 pack, the black and white Air Jordan 11 with gold accents had never been released since.

Those who missed the pack back then (like me), were able to get their hands on the Air Jordan 6 DMP in 2020. Here we are 3 years later, 17 years after its first appearance, and Jordan Brand is finally reissuing it.

As you'd expect - Nike never does the same thing twice - this reissue includes a modification to the upper, replacing the usual carbon fiber with leather.

Needless to say, the pair was eagerly awaited, and the number of AJ11 releases in the year is still very, very low. A must-have for any Jordan Brand collector.

Nike Air More Uptempo Low ‘Black White’

Not usually a fan of the low-profile versions of Bastekball models, I was myself very surprised by this silhouette revisited by a fashion specialist.

It was Yoon Ahn, fashion designer and creative director of Japan-based brand Ambush, who put his stamp on this pair with the distinctive 'AIR' on the side.

This low-profile version with an inflated look admirably transforms the B-ball model into a street-fashion piece in tune with the times: a thick, inflated skateboard-style tongue, rope laces with exaggerated diameters and a reminder of the heel.

Finally, a slightly shiny leather finish applied to the graffiti-style 'AIR' logo. Super fans of Nike Air More Uptempo in general, this modern version is a must-have for me this year.

J Balvin x Air Jordan 3 Retro SP 'Medellín Sunset'

After a very mixed second edition of the AJ2, the collaboration between Jordan Brand and the famous singer had not said its last word.

Back with an Air Jordan 3 this year, this ultimately very limited edition was very anticipated by the community. Excellent storytelling and incredible detailing applied to the AJ3's silhouette make it a no-brainer heat of 2023.

Sunset-style color gradient on the back of the pair, Smiley J Balvin logo on the heel and an upper also in the sun theme.

Not to mention a special box with special paper inside.

Nike SB x Air Jordan 4 Retro SP 'Pine Green'

Far from being the 1st collaboration between Nike's Skateboarding and Basketball departments, this is the first time in 2023 that the 2 entities have worked together on an Air Jordan 4.

Certainly the most hype Jordan silhouette of recent years, this release was again very anticipated by the sneaker community.

And Nike didn't do things by halves: Nike SB and Jordan thoroughly reworked the AJ4's design to make it suitable for advanced skateboarding: the 89 shape on the toebox, a more flexible upper, softer plastic details and a gum outsole are the model's most notable updates.

Add to this a cool colorway with good colorblocking. The pair goes straight into the top 10.

New Balance 9060 'Multi-Color'

A release you're unlikely to see in other rankings, and yet the New Balance 9060 is one of the trendiest silhouettes since 2022.

There weren't many collaborations on this model this year, but there were a few limited editions that made their presence felt: the DTLR collab & the Grey Day edition are certainly my favorites.

This daring multi-color edition shows off the pair's potential very well, with multiple yokes and a subtle play on materials.

A flashy pink and red sole, an upper mixing leather, mesh & suede in turquoise tones warmed up by orange and red details. Black pieces add contrast, as does a purple lining at the top.

A perfect color for sunny days on a futuristic silhouette of the moment. We regret, however, that this year's retail price (€190) has risen by €20 to €30.

Asics Gel-Kayano 14 'Cream Black'

The Japanese brand has finally returned to the forefront in 2023 with the number 14 in its Gel-Kayano line.

Since its relaunch in 2020 with an updated retro lifestyle version, the Asics Gel-Kayano 14 has been the talk of the sneaker community.

With a very running DNA, metal parts and a mesh base for breathable feet, the Asics Gel-Kayano 14 has found its place as an everyday pair.

Collaborations with Kiko Kostadinov, JJJJound & Kith have helped, of course, but the model itself and its success testify to the search for alternative products to what we've seen in recent years.

This Cream Black color was quickly sold out in most retailers.

Good comfort, a cream base with silver and black overlays make this a simple, effective pair to wear without moderation for a retail price of €160.

New Balance 1906D Protection Pack 'Black Leather'

No need to introduce the Protection Pack series from New Balance.

After the highly successful 2002R, the brand has applied this deconstructed treatment to the 1906 for the 2nd time.

This time, the split inserts are in leather, and the model is available in black and white. This 'Black Leather' edition sold very well, even if it didn't sell out on the day.

An excellent rendering in my opinion, better than the 4-pack of the first drop. The leather adds a touch of luxury and dressiness that certainly appealed to fans of the brand.

An all-black pair that's easy to wear every day, with solid comfort. This pair is one of my personal beaters of 2023.

F.C. Barcelona x Patta x Nike Air Max Plus 'Culers del Món'

The number of Nike Air Max Plus releases this year has been incredible. It's a silhouette that can't be ignored in 2023. I surprised myself by buying several.

This limited edition with Dutch boutique Patta and Barcelona Football Club stands out in my eyes.

A double swoosh on the side, the model's famous gradient using the team's colors, details such as the P of Patta on the front, the club crest on the lace system and two-tone laces.

Last but not least, the associated clothing collection was well crafted, as usual from the Dutch retailer. A pair that belongs in the top 10.

Terror Squad x Nike Air Force 1 'Blackout'

A pair that has been the talk of the networks, and promoted directly by its initiator Fat Joe. As it’s often the case with the Swoosh brand, the pair conveys a strong story.

It has embodied the influences between the worlds of sport and hip-hop for decades.

Not to mention the fact that the pair is the result of an exclusive Friends & Family release for the New York rapper's group, and that it resurfaces 20 years later with great nostalgia.

Simple, effective color blocking on this black and white limited edition. High-quality leather has a classic AF1 look with Terror Squad's signature embroidered details on the back.

A must-have for fans of this timeless silhouette.

Air Jordan 1 Retro High OG University Blue 'UNC Toe'

The Air Jordan 1 High OG has lost some of its hype since 2022, yet Jordan Brand hasn't exactly slowed down the releases, and has still provided us with colorways that would have been all the rage in another era.

This is certainly true of the Air Jordan 1 High OG 'UNC Toe'. Once again paying tribute to the North Carolina roots of Michael Jordan and his famous university, this non-OG edition remains a must-have for collectors of the brand.

A full leather pair with 'Bred Toe'-style color blocking, here replaced by the sky-blue color much appreciated by fans of the basketball player, the rendering does not disappoint. Of course, we regret the retail price, which has risen to 190€/174.95$/180£ for this release.

We'll say we made up for it on the other colors on sale.

29 November 2023

adidas x Fear of God Athletics - The Highly Anticipated Launch Revealed

After much anticipation and a trail of rumors and leaks, the adidas Fear of God Athletics collection is finally making its debut, marking a significant moment in the collaboration between Jerry Lorenzo and adidas.

This launch comes as a surprise to many, as the actual collection differs notably from the early samples and leaks that had previously circulated.

The Genesis of Fear of God Athletics

Founded by Jerry Lorenzo, Fear of God has established itself as a powerhouse in American fashion. The collaboration with adidas, announced at the end of 2020, marks the launch of Fear of God Athletics, an activewear brand that Lorenzo has been nurturing for years. Initially, Lorenzo had pitched the idea to Nike, leading to the creation of the Nike Air Fear of God 1 in late 2018. However, after a series of discussions and a sudden drop by Nike, Lorenzo reached out to adidas, paving the way for this new venture.

The Collection's Vision

Fear of God Athletics stands out for its commitment to pure performance wear, distinct from the lifestyle-centric collaborations often seen in the fashion industry. This collection is not about hype or collaborations but focuses on gear meant for actual sports. Lorenzo's vision for the brand is deeply rooted in his sports background and his desire to create performance wear that transcends the court.

The Design Philosophy

The collection, engineered by adidas, showcases Lorenzo's minimalist design philosophy, blending simplicity with high performance. The campaign, shot by Nadav Kander, reveals pieces that embody both the spirit of Fear of God and the technical prowess of adidas. The design language draws inspiration from late-nineties and early-aughts football gear, particularly the Adidas Predator cleats worn by David Beckham.

The Unexpected Journey

Lorenzo's journey to this launch has been filled with challenges and unexpected turns. From the initial rejection by Nike to exploring partnerships with other brands, and finally finding a home with adidas, this collaboration is a testament to his resilience and vision. The collection's launch is not just about introducing new products but also about the realization of a dream that Lorenzo has been nurturing for years.

Looking Ahead

The adidas Fear of God Athletics collection is set to be a game-changer in the performance wear market. With plans to sponsor youth teams and a focus on creating designs that are both functional and stylish, Lorenzo aims to redefine the landscape of sports fashion. The collection is expected to evolve further, with Lorenzo promising that by the second half of 2024, it will fully embody his vision of performance wear that is light, playable, and transcends beyond the sports arena.

Sources: Fear Of God, GQ and Complex

10 March 2023

Impossible to buy Fear Of God Essentials in Europe

Who is Fear Of God and what happened in European market

Fear of God is the well know American company by Jerry Lorenzo that launched a sub-brand called "Fear of God Essentials" in 2018. The brand's products are sold worldwide and can be found at select retailers such as SSENSE, Mr Porter UK and US or END UK and US. In addition to its online store, FOG also produces seasonal capsule collections with the help of co-designers such as Kanye West and Takashi Murakami.

In Europe, we have Kadine BV which owns the fashion brand 'Essentiel Antwerp', which has been active since 2011. Kadine BV brought a cease-and-desist action against FOG before the EU Trademark Court in Brussels for copyright infringement of their brand name 'Essential' due to similarities between both marks' shapes, colors and fonts used on packaging labels.

Why Fear Of God Essentials can't sell its products in Europe

The EU Trademark Court in Brussels found that FOG's distributor was selling goods with the "FOG" mark without permission, and ordered them to stop immediately. The court dismissed claims against FOG for lack of evidence. Following this decision, FOG launched a new collection of 'Essentials' clothing, but the court found that FOG's use of this sign was likely to cause confusion with Kadine's earlier trademark for 'F**K OFF GIRL', and ordered FOG to stop using the "ESSENTIALS" trademark for clothing items sold online. FOG appealed but the court upheld the injunction. FOG made some adjustments on its website but the court found them insufficient. A recent case clarified that a mere offer to sell goods on an online platform does not constitute infringement. Kadine produced correspondence showing that FOG controlled the sale of 'Essentials' clothing in the Benelux and EU.

As a result, FOG has been prohibited from selling its products in Europe, which has had a major impact on the brand.

After that, during a short period customers in Europe were able to purchase from resellers such as StockX and US official retailers like (PacSun or SSENSE...) but now you only have the US retailers, when trying to checkout on StockX you will be stopped.

Edit : UK retailers such as Mr Porter, END and Selfridges are selling FOG Essentials items but they won't ship to European customers.

Edit from 30/11/2023 : Mr Porter is selling worldwide, here some links by countries/regions : France, Germany, Netherlands, Spain, Italy, Belgium, APAC region.

Now you know why you can't find this so famous US brand in Europe.

Source: First instance decision here, appeal decision here (in Dutch).

12 November 2023

Joe Freshgoods Teases Exciting New Balance 990v4 Collaboration

Joe Freshgoods, known for his unique and vibrant collaborations, is once again teaming up with New Balance. This time, the focus is on the 990v4 model, and the collaboration is set to bring something special yet again.

The Collaboration's Essence

The upcoming collaboration features two contrasting colorways of the New Balance 990v4. Both pairs adopt a simple yet elegant black and white color scheme on the mesh and suede upper, a departure from some of Joe Freshgoods' more colorful past works. Unique "JFG" branding is printed on the heel, adding a personal touch to the design.

Apparel Line Included

In addition to the sneakers, this collaboration will also include matching apparel, ranging from a track suit to a leather jacket, offering a complete look that complements the footwear.

Credit: Joe Freshgoods

Release Details

As of now, the exact release date for the Joe Freshgoods x New Balance 990v4 collaboration has not been announced. Fans of the brand and the designer should stay tuned for updates on this exciting release.

23 October 2023

Review of the AMBUSH x Nike Air More Uptempo Low Black White - Detailed & on feet look

After a successful first edition, the low-profile version of the famous Nike Air More Uptempo is back in an OG 'Black White' colorway perfect for the seasons to come.
The first colorway, 'Limestone Vivid Sulphur', had already been very successful, despite a color palette that wasn't necessarily easy for everyone to wear.

We owe this new silhouette to Yoon Ahn, fashion designer and creative director of Japan-based Ambush.
In collaboration with her brand, she reinvents the iconic basketball model to pay homage to the rebellious skate shoes of the 2000s.
A low-profile version with an inflated look admirably transforms the B-ball model into a street-fashion piece in tune with the times.
A thick, inflated skateboard-style tongue, rope laces with exaggerated diameters and a reminder of the heel.

This second round features a high-end black leather upper with the graffiti-style 'AIR' logo on the inner and outer sides of the pair.
White outlines and branding elements contrast the pair. The heel features double branding to celebrate the collaboration and finalize the design.

How does the Nike Air More Uptempo Low fit in terms of sizing ?
They are true to size, so we recommend you order your regular Nike size for these.

In terms of comfort, Scottie Pippen's famous full-length air bubble, combined with the thickened tongue, offers optimal cushioning and feel.

A new edition that's sure to stay on the shelves, even if its price (214.99 | £194.95 | $190) is higher than the usual releases.
Original colorway, easy to wear for an everyday use, the AMBUSH x Nike Air More Uptempo Low Black White is almost gone online by now.
Check our full release page to find out where to buy a pair online.

Check our exclusive detailed pictures in hands & on feet if you are still undecided.

27 October 2023

How is the sneaker market doing in 2023 - 10 signs of a recession

How is the sneaker market doing in 2023 ? We've broken down 10 signs of a recession in the sneaker industry.

From less demand, to the fall of certain communities, to an analysis of evening sneaker releases, check our full view on this topic.

1 - Lower floor prices for hype products

Quite a few hype pairs have seen their prices plummet over the past 2 years.
Recent inflation and the global economic context have meant that everyone is closer to their money.
Less demand for sneakers and other collectibles has mechanically lowered the floor prices of items on resale platforms.
This is the case, for example, with Supreme logo boxes and many Air Jordan 1 High OGs.

2 - The famous Supreme Streetwear brand in retreat

Supreme drops attract much less attention and most items remain in stock.

Remember those days when everyone was waiting to hear about the week's Supreme drops and 80% of the stock was sold out within minutes?
Photo montages of confirmed items with speculation on the most coveted items.

All this is much rarer these days, and most items remain in stock long after drop day.

3 - The era of sneaker bots seems over

A few years ago, bots were seen by many as a real curse for the sneaker market.
Releases sold out instantly, raffles with thousands of entries per person, and so on.
Many bots had been developed by solid teams and were (re)selling at a high price. In today's context, bots haven't disappeared, but they're much less talked about.
What's the point of paying for a bot and all the setup that goes with it if you can buy your pair at noon in the morning or with +20€ on Stockx or Goat ?

4 - The season of Cookgroups and success showoffs is over.

Often paired with bots, Cookgroups - those famous private Discord groups with monitors giving alerts on the availability of the most requested items - are becoming increasingly rare.
Fewer requests for most hype products has made the business model for these groups much less relevant. Weekly screenshots of Success across the twitter timeline are less and less topical.

Some have diversified, notably into Web3 with NFTs, or into collectibles in general, such as pokemon cards, luxury items and so on.

5 - Fewer and fewer sneaker releases in the form of Raffles

You've probably noticed. The widespread use of Raffle releases is in full reverse, given the current market.
Signing up for 5 Raffles and winning the same pair 5 times isn't necessarily what customers want (unless their resale value is high, in which case they rarely win).

We're back to good old-fashioned first-come, first-served. Luck is out of the equation. Some retailers still leave raffles until the day before the release and end up converting them to FCFS at the last minute.
Certainly due to a lack of input…

6 - More and more early drops.

Since COVID-19, the sneaker release calendar has become chaotic. Release dates have become more and more random and irregular, with sometimes very large time gaps for the same pair.

As a result, we're seeing more and more early releases these days, where before, brand-imposed embargoes were meticulously respected by retailers.

Midnight drops have also resurfaced, versus the usual 9AM drop established years ago.

7 - Most sneaker releases can be easily purchased online.

Just a few years ago, the sneaker market had become so tight that no one could guarantee a W before a pair was released.
Shops faced with the gigantic demand for hype releases all ended up implementing the raffle system, which was designed both to create a fair process for sneaker fans, and to combat online robots and crowds in front of stores.
Since 2022, the market has eased considerably, and collectors and the general public alike are much more confident about their chances of getting a pair at retail price with just a few clicks.
But are sneaker customers that much happier? Not necessarily: less demand, less hype, pairs remain on the shelves.
We want what we can't have. Having a pair that's still available everywhere and that everyone can buy is much less attractive than getting a rare pair that you can't find everywhere.

In fact, this is one of the marketing approaches most often used by major brands.

8 - A growing number of promo codes

With demand for sneakers falling, it's becoming harder for boutiques to clear their stock easily.
In addition to the big annual sales periods, more and more boutiques are resorting to more occasional and shorter promotions with a coupon code.

These tend to be flash promotions, lasting only a few days or a few hours at a time, in an attempt to create a buying frenzy among consumers.
This remains a good option for pairs in moderate demand that don't sell out completely at retail price, but which go on sale fairly quickly.

9 - Pairs don't move as fast as they used to

Many previously highly coveted models are now sitting on the shelves without finding a buyer at full price.

Air Jordan 1 High, Air Jordan 1 Mid, Nike Dunk, Yeezy 350 V2 - silhouettes that hardly ever made it to the sales have ended up there.

Is this really the result of a recession? No, it's not. Many factors are at play: models flooded in quantity by brands, prices on the rise, colors running out of steam and too many boxes piling up with collectors.
So many reasons that have led us straight into a new cycle.

10 - Sales on increasingly interesting items

When demand was at its peak, sneaker fans emptied entire stocks of sneakers in a matter of seconds or hours. This short-circuited the commercial life cycle of many models, which never made it to the sale.
Now that the market has slowed down, more and more formerly hype products are making their appearance in the Sale sections of online stores.
Air Jordan 1 High, Mid or Low and Nike Dunks Low spring to mind. At adidas, various Yeezy models were no exception, ending up at reduced prices.

Other collaborations, such as those with Pharrell Williams or Bape, are also in this category. As for New Balance, the Protection pack is also showing its under-retail stocks, accompanied by well-functioning models such as the 550 or 9060.
No brand is spared. To the great pleasure of our wallets, this allows everyone to spend less on sneakers by waiting a little, especially when we know the inflation and the rise in retail prices these days.

All these signs and more show that we have reached the end of a cycle. For almost 10 years, the market has continued to grow in tandem with the explosion of social networking. A whole generation has amassed vast quantities of sneakers, only to slow down or move on.

Do we need a new generation of consumers to get the market moving again? Certainly, but it will happen slowly and with many other associated factors.

In any case, stay tuned to moresneakers.com for the latest news on the sneaker market.

16 November 2023

The Nike Swoosh 1 - The new silhouette for baby walkers approved by the medical profession

Ever-expanding its sneaker catalog, Nike recently released a brand-new silhouette dedicated to the smallest members of the family, the Nike Swoosh 1.

Always at the forefront of footwear research, development and innovation, Nike's new model is designed to help little athletes take their first steps.

This important, emotional and sometimes stressful stage in a child's life, as well as in that of his or her parents, has often been the subject of controversy, particularly when it comes to what is put on their toes.

What are the pediatric recommendations for children's and babies' sneakers?

When looking for a pair of shoes for toddlers, pediatricians first recommend an ultra-flexible sole. It should be easy to bend and twist.

The baby's foot should be able to move as much as possible, so that all the intrinsic muscles and those moving from the foot to the leg have plenty of opportunity to move, be used and strengthened.

These motor patterns can then strengthen themselves rather than relying on external support.

Another very important point is the width of the toe. Many specialists claim that sneakers are not ideal for the development of toes, as we are not able to move them properly and the shape is not always natural for everyone's feet.

Indeed, pediatricians also recommend a pair that has room for the toes to extend when the child takes a step.

The idea, once again, is to let the muscles engage and support the foot from the inside out.

The adjustable closure is also an interesting feature, as every child's foot is different and we want the shoe to fit the foot snugly.

This prevents the child from slipping or shifting as he learns his new motor pattern. We're looking for motor skills as close as possible to the barefoot experience.

We don't want children grabbing with their feet to try to keep their shoe in place.

Finally, a solid heel is often recommended. Not too stiff, but one that helps the shoe stay on the foot a little better instead of slipping.

What are the features of the Nike Swoosh 1 ?

The Nike Swoosh 1 features a seamless Flyknit upper offering 360 degrees of flexible support for the child's foot. The shoe is easily bendable in all directions, offering maximum mobility to budding walkers and mimicking the feeling of walking barefoot.

The toe box has been designed to be wide enough to leave room for the front of the foot too. Last but not least, a lightweight TPU outsole provides the grip needed for those first hesitant steps, while also ensuring the shoe's durability.

A pair validated by a professional medical organization

The Nike Swoosh 1 was a project in its own right, aimed at facilitating and solving parents' need to equip their babies for their first steps. The brand naturally studied children's needs, behavior and movements and drew inspiration from them before innovating in this dedicated research.

This new silhouette adds to Nike's know-how, which has already rolled out numerous projects of the same kind, such as the 'Flyease', 'Go', or 'EasyOn' sneakers.

However, Nike is now taking things a step further, as the Nike Swoosh 1 is the first Nike Kids shoe to receive the Seal of Acceptance from the American Podiatric Medical Association, a professional medical organization representing doctors of podiatric medicine in the United States.

On paper, the Nike Swoosh 1 seems to tick most of the boxes recommended by the pediatric sector. To be confirmed in practice on the feet of your little ones.

Where to buy the Nike Swoosh 1 and at what price ?

The Nike Swoosh 1 has been available since November 1 at a price of €59.99/£44.95/$62 worldwide.

It was released in a first 'Siren Red Game Royal' colorway in sizes 18.5 EU to 23.5 EU (3C to 7C in US sizes).

This color was an immediate success, being sold out in Europe, the UK and the USA.

Two other colors have just been released in Europe and the UK (coming soon for the US).

Check out our dedicated page here to buy or gift a pair.