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In the world of sneakers, few events generate as much excitement and anticipation as Nike's annual SNKRS Day. This year, the event promises to be bigger and better, with a host of exclusive releases and activities lined up. Here's everything you need to know about SNKRS Day 2023.

What is SNKRS Day?

SNKRS Day is not just an event; it's a celebration of sneaker culture that brings enthusiasts from around the world together. Hosted annually by Nike, this one-day festivity is centered around the SNKRS app, a platform that offers a curated collection of the brand's most sought-after sneakers. From live streams to musical performances and scavenger hunts, SNKRS Day is a haven for sneaker aficionados, offering them a chance to immerse themselves in all things Nike.

When and Where: Mark Your Calendars!

This year, SNKRS Day is slated for September 9, breaking away from its traditional August schedule. The event primarily unfolds on the Nike SNKRS app, a digital platform that has occasionally extended to physical activations in the pre-COVID era. While the event has previously graced countries like the UK, Italy, Japan, and South Korea, this year it opens its doors to a global audience, promising a grander celebration than ever before.

How Does SNKRS Day Work?

The heart of SNKRS Day lies in the unique drawing system of the SNKRS app. This system allows users to enter a raffle for a chance to snag limited edition releases, making the purchase process both fair and exciting. This year, the event promises to be inclusive, welcoming all global members to participate in the festivities. Top-tier customers can look forward to exclusive events such as SNKRS Pass, SNKRS Stash, and live drops that pepper the day with surprises and exclusive access opportunities.

Sneak Peek: What's Dropping on SNKRS Day 2023?

As the day approaches, sneaker enthusiasts are buzzing with excitement to know what releases to expect on SNKRS Day 2023. We have the official list of releases that are set to make a splash:

- Women's Nike Air Footscape 'Natural Brown'
- Nike Air Max Plus 'Pure Platinum Sail'
- Women's Nike Dunk Low 'Vintage Navy'
- Air Jordan 1 Low 'World Make Japan'
- Nike Air Max 1 '86 'World Make Korea'

In addition to these confirmed releases, there's a buzz about a potential surprise drop. However, it's important to note that nothing can be confirmed at this moment. It's possible that the surprise might not be a product release but an immersive experience that allows members to engage with the event throughout the day. Regardless, participants are guaranteed a day filled with excitement and the joy of being part of a global sneaker celebration.

Moreover, fans are eagerly awaiting the return of physical SNKRS Pass and Stash events, which could see enthusiasts racing across cities to locate exclusive drop zones.

As we inch closer to the date, stay tuned for more updates and get ready to immerse yourself in a day of sneaker celebration like no other. SNKRS Day 2023 promises to be a day packed with fun, surprises, and of course, the best of Nike's sneaker releases.

The Jordan Brand has recently unveiled its latest creation, the Luka 2, a shoe designed with the unique playing style of Luka Doncic in mind. Known for his crafty game and talent for creating separation, Doncic's need for balance and control on the court has been the driving force behind the design of this new shoe.

A Shoe Designed for Nonlinear Movements

The Luka 2 is built for nonlinear movements, a key characteristic of Doncic's gameplay. To help create space on the court, the designers have evolved the combined use of full-length Formula 23 and the IsoPlate, both exclusive Jordan innovations. These features work together with a new medial Cushlon 3.0 wedge foam to help keep the foot in control, allowing players to efficiently push off their forefoot.

A Step-Back in Mind

The shoe is designed with the step-back in mind, one of the key moves that epitomize Doncic's game. The midsole is comprised of four parts, including the Formula 23 foam that rests directly underneath the foot, surrounded by a firm foam carrier. A soft foam wedge on the medial side helps the foot sink in slightly so it sits at a proper angle for pushing off the court. The latest version of the IsoPlate raises the lateral sidewall against the carrier foam to help keep the player on balance during lateral changes of direction.

Sustainability and Inspiration

In line with sustainability efforts, a Luka 2 colorway with at least 20 percent recycled material by weight will be released each season. Each colorway will be inspired by Doncic's home country of Slovenia.

Release and Availability

The Luka 2 will be released in the Luk.AI colorway on July 5 for select Nike Members globally and on July 11 on Jordan.com and at select retailers.

The Quai 54 Event and Stockists

Jordan Brand has chosen to promote this new silhouette using the Quai 54 event, a testament to the shoe's appeal and potential. For those interested in purchasing the Luka 2, we have a release page here with legitimate stockists to ensure you get your hands on this innovative shoe.

In conclusion, the Luka 2 is not just a shoe; it's a testament to Doncic's unique playing style and the Jordan Brand's commitment to innovation and sustainability.

Whether you're a fan of Doncic, a sneaker enthusiast, or a player looking for a shoe that offers balance and control on the court, the Luka 2 is worth checking out.

adidas Originals, a brand known for its innovative and trendsetting designs, has recently announced a collaborative partnership with renowned digital artist FEWOCiOUS. This partnership is a harmonious blend of adidas' commitment to innovation and FEWOCiOUS's creative flair, resulting in a series of physical and digital product drops that are set to redefine the boundaries of art, fashion, and technology.

The Rise of NFTs

The collaboration comes at a time when Non-Fungible Tokens (NFTs) are experiencing a surge in popularity. NFTs have found their way into various sectors, including decentralized finance, art, gaming, smart contracts, and fundraising. The trend shows no signs of slowing down, with big brands increasingly participating in established NFT communities and valuable collectibles being fractionalized. The adidas Originals and FEWOCiOUS collaboration is a testament to this trend, merging the physical and digital realms through the innovative use of NFTs.

The adidas Originals and FEWOCiOUS Collaboration

The collaboration between adidas Originals and FEWOCiOUS is marked by the launch of a limited edition, product-linked Trefoil Flower Mint Pass. Owners of this pass will have the exclusive opportunity to redeem the artist-designed physical adidas Originals Campus 00’s sneaker later in the summer. Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker, which will become interoperable as virtual wearable within the upcoming avatar projects: FewoWorld Fewo’s & ALTS by adidas.

The adidas Originals Campus 00s sneaker, designed by FEWOCiOUS, features a timeless silhouette given a black and white 'linework' makeover, contrasted by a thick, blue and white cloud pattern lace.

How to Buy the FEWOCiOUS x adidas Originals Campus 00s

The process of acquiring the FEWOCiOUS x adidas Originals Campus 00s involves several steps:

• 1. Purchase the Trefoil Flower Mint Pass: The limited-edition Trefoil Flower Mint Pass was launched on June 22 and is available for mint and purchase through OpenSea. The supply is limited to 4,500 passes, offered on a first-come, first-serve basis
• 2. Redeem the Sneaker: Owners of the Trefoil Flower Mint Pass will have the opportunity to freely redeem the artist-designed physical adidas Originals Campus 00’s sneaker later in the summer.
• 3. Receive the Digital Twin: Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker.
• 4. Wait for Delivery: The adidas Originals x FEWOCiOUS Campus 00s physical sneaker will start shipping in September 2023.

The collaboration between adidas Originals and FEWOCiOUS is a bold step into the future of fashion and technology, offering a unique blend of physical and digital assets. It's a testament to adidas' determination to stay at the forefront of innovation, embracing the rising trend of NFTs and the opportunities they offer.

Nike, the global sports brand, has recently launched a new initiative known as the Nike Well Collective. This initiative is a testament to Nike's commitment to promoting holistic wellness, focusing on the body, mind, and life.

The Nike Well Collective was inspired by insights from women and is designed to support wellness journeys for everyone, regardless of how they define them. The initiative is built on five pillars of holistic fitness: movement, mindfulness, nutrition, rest, and connection.

Movement is about providing resources, inspiration, and knowledge for physical activities, from traditional sports to activities like dance, yoga, walking, and stretching. Mindfulness promotes research-backed methods such as meditation, visualization, breath work, and self-talk to help individuals feel more centered and balanced.

Nutrition offers expert advice with an open-minded and shame-free approach to help people fuel their movement and feel their best. The rest pillar provides actionable ways to maximize sleep and recovery, while the connection pillar presents opportunities for community, both online and in person, along with promoting greater connection to nature and one's own self.

As part of this initiative, Nike will onboard more than 1,000 new global fitness trainers and engage with a diverse roster of world-class academics, researchers, scientists, medical professionals, and authors across its holistic fitness pillars. This move is aimed at making the Nike Well Collective a trusted source of guidance and support for holistic fitness.

Starting from June 13, Nike Live stores will be transformed into Nike Well Collective stores, and the @niketraining Instagram handle will become @nikewellcollective. These changes reflect Nike's evolution and its focus on the five pillars of holistic fitness.

In conclusion, the Nike Well Collective is a significant step towards promoting holistic wellness. It is not just about sports anymore; it's about focusing on the body, mind, and life.
As Amy Montagne, VP/GM of Global Nike Women’s, puts it, "Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most — a life well lived.

The sneaker world is no stranger to trends, but the rise of the Nike Zoom Vomero 5 has been nothing short of phenomenal. This sneaker, with its unique features and variety of colorways, has captured the hearts of sneaker enthusiasts and fashion influencers alike, making it a strong contender for the title of Sneaker of the Year.

History and Evolution of Nike Zoom Vomero 5

The Nike Zoom Vomero 5 is not a new kid on the block. It first made its debut in 2011 as a performance shoe designed for speed demons looking to shave seconds off their mile times. However, it wasn't until its reintroduction in 2018, in collaboration with A-Cold-Wall, that the sneaker caught the attention of the fashion world.

Since then, the Vomero 5 has been re-released in limited numbers, each time causing a frenzy among sneakerheads and fashionistas.
However, I'm not sure runners are after these in 2023...

Design and Aesthetics

The design of the Nike Zoom Vomero 5 is a perfect blend of retro and modern aesthetics. The sneaker boasts industrial motifs and technical craftsmanship, making it a standout in the current sneaker landscape. One of the most popular editions of the Vomero 5 is the Triple Black Edition, a sleek, all-black version that exudes a cool, urban vibe.

Performance and Comfort

But the Nike Zoom Vomero 5 is not just about looks. It's a sneaker that delivers on performance and comfort as well. The shoe is highly breathable and features Nike's Zoom technology for active cushioning. It also has a range of design features that ensure great stability, making it not just a fashionable choice, but a practical one too.

Popularity and Trend

The popularity of the Nike Zoom Vomero 5 can be attributed to several factors. The influence of social media and fashion influencers has played a significant role in its rise. The sneaker's retro silhouette resonates with the current nostalgia for Y2K-era kicks, making it a hit among Gen Z and millennial consumers.

The most recent hype was on the Doernbecher edition with the digital swoosh and other velcro accessories.

Credit : ohsufoundation/brasmark78

Customer Reviews and Feedback

But what do customers have to say about the Nike Zoom Vomero 5? Are they unisex? Do they run true to size or big? And most importantly, are they comfortable?

The answer to all these questions is a resounding yes. The Nike Zoom Vomero 5 is a unisex sneaker that caters to all genders. It runs true to size, making it a reliable choice for online shoppers. And as for comfort, the Vomero 5 is often praised for its cushioning and stability, making it a comfortable choice for both everyday wear and physical activities.

The Role of Nike in the Sneaker Industry

Nike's role in the sneaker industry cannot be understated. With the Vomero 5, Nike has once again proven its ability to create sneakers that are not just fashionable, but also functional and comfortable. The Vomero 5 is a testament to Nike's innovation and influence in the sneaker world.

Future Prospects

With its growing popularity, the Nike Zoom Vomero 5 is poised for a big future. Nike is set to release more colorways and collaborations, further cementing the Vomero 5's status as a must-have sneaker.

Conclusion

In conclusion, the Nike Zoom Vomero 5 is more than just a sneaker. It's a symbol of the intersection between fashion and function, between nostalgia and modernity.
We can also say that Nike bring this silhouette back on the shelves because people are more and more looking into lifestyle sneake and half performance half aesthetic like asics and new balance.