adidas Originals, a brand known for its innovative and
trendsetting designs, has recently announced a collaborative partnership with
renowned digital artist FEWOCiOUS. This partnership is a harmonious blend of adidas' commitment to innovation and FEWOCiOUS's creative flair, resulting in a
series of physical and digital product drops that are set to redefine the
boundaries of art, fashion, and technology.
The Rise of NFTs
The collaboration comes at a time when Non-Fungible Tokens (NFTs) are experiencing a surge in popularity. NFTs have found their way into various sectors, including decentralized finance, art, gaming, smart contracts, and fundraising. The trend shows no signs of slowing down, with big brands increasingly participating in established NFT communities and valuable collectibles being fractionalized. The adidas Originals and FEWOCiOUS collaboration is a testament to this trend, merging the physical and digital realms through the innovative use of NFTs.
The adidas Originals and FEWOCiOUS Collaboration
The collaboration between adidas Originals and FEWOCiOUS is marked by the launch of a limited edition, product-linked Trefoil Flower Mint Pass. Owners of this pass will have the exclusive opportunity to redeem the artist-designed physical adidas Originals Campus 00’s sneaker later in the summer. Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker, which will become interoperable as virtual wearable within the upcoming avatar projects: FewoWorld Fewo’s & ALTS by adidas.
The adidas Originals Campus 00s sneaker, designed by FEWOCiOUS, features a timeless silhouette given a black and white 'linework' makeover, contrasted by a thick, blue and white cloud pattern lace.
How to Buy the FEWOCiOUS x adidas Originals Campus 00s
The process of acquiring the FEWOCiOUS x adidas Originals Campus 00s involves several steps:
- 1. Purchase the Trefoil Flower Mint Pass: The limited-edition Trefoil Flower Mint Pass was launched on June 22 and is available for mint and purchase through OpenSea. The supply is limited to 4,500 passes, offered on a first-come, first-serve basis
- 2. Redeem the Sneaker: Owners of the Trefoil Flower Mint Pass will have the opportunity to freely redeem the artist-designed physical adidas Originals Campus 00’s sneaker later in the summer.
- 3. Receive the Digital Twin: Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker.
- 4. Wait for Delivery: The adidas Originals x FEWOCiOUS Campus 00s physical sneaker will start shipping in September 2023.
The collaboration between adidas Originals and FEWOCiOUS is a bold step into the future of fashion and technology, offering a unique blend of physical and digital assets. It's a testament to adidas' determination to stay at the forefront of innovation, embracing the rising trend of NFTs and the opportunities they offer.