2 years after its creation .SWOOSH (or dotSwoosh) hasn't said its last word and presents us with its new release for this autumn.
Following the decline in popularity of NFTs since the crisis, the platform has been recalibrated to build digital and physical experiences related to the world of video games.
For the announcement of the Nike Air Max 1 'Low Poly', Nike went through its ambassador streamer Kai Cenat, in partnership with the brand since February.
The content creator revealed the pair via videos and photos from his streaming room to the delight of lovers of the 1987 silhouette.
The pair is presented as a new variant of the Air Max 1 OG 'University Red' with a retro gaming theme from the 90's & early 2000's.
It features a pixelated look throughout the inserts: Swoosh, Mudguard, Heel, Toebox & more.
For the first time at Nike, the pair will be sold as a pre-order on the dotSwoosh site only. Pairs will be dispatched approximately 120 days after ordering.
The Nike Air Max 1 'Low Poly' will be available on Tuesday, October 8, 2024 at 9AM PST/6PM CET for $150.
Available sizes are: 3.5US-18US.
One pair per order while supplies last.
Good luck if you are after them !
