New York City-based designer Tulie Yaito, known for her vibrant designs and creative approach to color and materials, has collaborated with adidas to reimagine the iconic Forum Hi. This limited-edition sneaker, available from July 8, 2023, is a testament to Tulie's ability to fuse streetwear and high fashion, creating wearable luxury.
The Forum Hi, first introduced in 1984, is recognized for its crisscross ankle strap and high top stance. In this collaboration, these signature details are elevated with luxe leather and a Tulie sign-off. The design is inspired by Yaito’s popular knot and Keijō bags, featuring white pebble leather, faux pony hair, cowhide with detachable straps, blue and red ostrich embossed leather, green suede, and black paisley embossed cut out leather. This symphony of color and contrast pays homage to Tulie’s Jamaican roots and her forward-thinking approach to footwear.
Tulie expressed her excitement about the collaboration, stating, “adidas superstar shelltoe was the first pair of sneakers I owned and to have the opportunity to design a shoe with the brand is a full circle moment.” She emphasized that the collaboration is about advocating for women, especially those who came from little to nothing, who migrated with a mission, and fantasized about creating generational wealth and breaking boundaries.
Esaie Witherspoon, adidas Senior Product Manager, also expressed enthusiasm about the partnership, praising Tulie's unique ability to blend low and high brow, rediscover an iconic shoe, and give homage to her roots through color and contrast.
The exclusive sneaker, priced at $130 USD, is available in female sizing 3-13. It will be available on July 8, 2023, at select retailers and adidas store. All details here.
Tulie is a Queens-based accessories designer and co-founder of the coveted label, Yaito. Born and raised in Jamaica, Tulie relocated to New York to study fashion marketing and merchandising. In 2015, Tulie and her partner/co-founder Carlton launched their business with made-to-order custom pieces. Over time the brand has grown to encompass accessories, home goods, and outerwear. Tulie’s unique designs, like her label's viral knot bag, and approach to wearable luxury have amassed a loyal following and recognition from tastemakers and global media.