Technical Description

The always do what you should do x adidas Climacool 1 brings the iconic early-2000s performance silhouette into one of the most relevant cultural collaborations of Fall 2026. The upper is built from a breathable textile mesh construction in Core Black, with Ambient Sky — a clear, muted blue — appearing across the lining, accent details, and ADWYSD-branded elements throughout the shoe. Cloud White hits the Three Stripes, midsole, and lace hardware for contrast. The translucent TPU midfoot cage, one of the Climacool 1's most signature design details, carries ADWYSD branding alongside adidas' own markings. The ADWYSD "@sun" logo appears on the tongue, while the brand's "Tell Your Friends You Love Them" ethos is embedded across the insoles. Climacool 360-degree ventilation technology runs through the textile upper and the perforated midsole, keeping the shoe's performance DNA firmly intact. ADIPRENE cushioning underfoot and a lightweight EVA midsole complete the build. Available in unisex sizing at $200.

Storytelling

London-based skate and surf label always do what you should do has built its identity around one deceptively simple idea: be kind, show up, and tell your friends you love them. Founded in New Zealand and now rooted in East London, ADWYSD has evolved from a grassroots community brand into one of the UK's most talked-about streetwear labels — without ever compromising the warmth that made it. Their first adidas collaboration, the Superstar in 2024, established the partnership. The Climacool 1 deepens it — moving from an archive court shoe to an archive performance runner, and finding the same emotional register in a completely different silhouette.

Dropping October 28, 2026 — Two Years Into One of UK Streetwear's Best Collabs

The always do what you should do x adidas Climacool 1 "Core Black / Ambient Sky / Cloud White" drops October 28, 2026 via adidas CONFIRMED and select retailers worldwide. All authorized shops carrying this release are listed below.