The Coca-Cola x Converse Chuck 70 Hi "Racing Red" fuses two American icons into a nostalgia-soaked collaboration where premium leather meets vintage soda fountain aesthetics, celebrating connection and cultural legacy through timeless branding.

Design & Inspiration

Converse and Coca-Cola reunite after their previous 2017-2020 three-way collaboration with Kith, this time focusing on themes of love, creativity, and joyful connection. The Chuck 70 Hi arrives draped in Racing Red premium leather, with the design's defining feature being an extra piece of leather that forms Coca-Cola's signature script logo, extending from the spine and wrapping around the bottom two eyelets. White contrasting Egret details and black accents round off the colour palette, visually reminiscent of the familiar Coca-Cola beverage can. The outsoles pay homage to original Coca-Cola glass bottles with a pale green, semi-translucent hue that adds authentic vintage appeal. Campaign visuals directed by Bradley Calder and featuring Long Beach rapper Vince Staples showcase this drive-in, soda fountain era aesthetic. Special detailing appears on the insoles, outsoles, and medial heel patch, while OrthoLite cushioning and a vulcanized midsole maintain the Chuck 70's enhanced comfort standards. Extra laces are included for customization options.

Comfort & Performance

The Chuck 70 represents Converse's modern reinterpretation of the iconic Chuck Taylor All-Star, blending vintage-inspired elements with contemporary upgrades. This premium leather version elevates the classic basketball silhouette with enhanced durability and comfort features. The thicker construction compared to standard Chuck Taylors provides better support, while OrthoLite cushioning delivers superior comfort for all-day wear. The vulcanized midsole offers flexibility and board feel, making these suitable for both casual lifestyle wear and light skating. The high-top construction provides ankle support while maintaining the timeless silhouette that's made the Chuck Taylor an enduring icon since its basketball origins. The premium leather upper adds longevity and a more refined aesthetic compared to canvas alternatives.

Release Information & Pricing

The Coca-Cola x Converse Chuck 70 Hi "Racing Red" released October 9, 2025, with a retail price of $110 USD/€110/£100. Available in unisex sizing through Converse.com and select retailers worldwide. This leather Chuck 70 kicks off the broader Coca-Cola x Converse collection, which includes four canvas Chuck Taylor All Star colorways in red, black, grey, and white launching throughout November 2025. The collection also features matching apparel including hoodies, shirts, beanies, and tote bags with retro branding and relaxed fits. Interchangeable patches subtly reminiscent of the "Share a Coke" campaign add extra individuality. This collaboration taps into nostalgia and pop culture, celebrating the enduring influence both North American institutions have had over generations, making it a statement piece for collectors and fans of classic Americana.

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