The HAL Studios x ASICS GEL-NYC 2.0 “Illmatic” draws direct inspiration from New York City’s raw architecture and one of hip-hop’s most influential albums. Built on the updated GEL-NYC 2.0 silhouette, this colorway features a brown mesh base layered with brick-toned leather overlays, echoing the textures of NYC brownstones and housing blocks. The palette feels grounded and gritty, perfectly matching the tone of Illmatic — reflective, street-level, and timeless.

Underfoot, the shoe sits on a black GEL-cushioned midsole, giving the pair a heavier, more serious presence while delivering the comfort ASICS is known for. The refined proportions of the GEL-NYC 2.0 sharpen the silhouette without losing its early-2000s running DNA. As with previous HAL Studios collaborations, branding is minimal and intentional, letting materials and color storytelling do the work. This pair feels less like a tribute piece and more like a wearable snapshot of New York culture — understated, thoughtful, and built to age well.