The Joe Freshgoods x New Balance 990v6 Made in USA 'Prom Blue' is a vibrant addition to the "From Prom To Paris" pack, an ongoing collaboration between Joe Freshgoods and New Balance. This sneaker features an all-blue color scheme inspired by prom nights and Parisian flair. The upper combines breathable mesh with synthetic leather, perforated nubuck, and pigskin suede overlays, offering a luxurious and cohesive look.
Distinctive branding elements include dual branding on the custom tongue tag and Joe Freshgoods' logo on the back tab. The ENCAP midsole, color-matched to the upper, provides lightweight cushioning with FuelCell foam and a durable polyurethane rim, ensuring both comfort and durability.
The 'Prom Blue' colorway was first released in Paris on July 27, 2024, during the "A Friend Named Cousin" art exhibition. A global release is scheduled for August 1, 2024, via an EQL raffle on Joe Freshgoods' website, with additional availability on NewBalance.com and select retailers starting August 9, 2024.