The New Balance 2010 "Dark Olivine" leans into earthy experimentation with its layered composition, combining natural olive and mushroom tones across the chunky 99x-inspired silhouette that's quickly established itself as a lifestyle hit since its 2025 debut.

Design & Inspiration

Nearly half a year into its journey, the New Balance 2010 has comfortably found its place within Boston's expanding lifestyle roster. Steeped in the fan-favorite 99x design language that propelled New Balance to its current resurgence, the 2010's layered composition affords it opportunities for more experimental color combinations than its peers and predecessors. The "Dark Olivine" execution exemplifies this approach through nature-inspired tones that feel grounded yet refined. Natural shades of light brown, olive, and subtle blue combine with darkened grey and black anchoring throughout, creating depth across the chunky retro-inspired build. The Mushroom secondary hue adds warmth to the palette, while olive accents provide seasonal Fall appeal. Like the trending 9060, the 2010 embraces a chunky aesthetic with design cues pulled directly from New Balance's storied 990 series, but pushes further into contemporary territory with its exaggerated layering and bold material blocking. This colorway channels the earthy "Beef and Broccoli" vibes reminiscent of Teddy Santis' iconic Aimé Leon Dore 993 from 2021, proving the 2010's versatility across both neutral and nature-forward palettes.

Comfort & Performance

Built on New Balance's heritage running foundation, the 2010 translates performance architecture into lifestyle comfort. The chunky midsole construction provides substantial cushioning for all-day wear, drawing from decades of Boston engineering expertise in stability and support. Premium materials across the multi-layered upper ensure durability while the retro-inspired build delivers the substantial on-foot presence that's dominated lifestyle trends throughout 2025. The padded collar and tongue offer plush comfort, while the rubber outsole provides reliable traction for urban environments. This isn't a performance runner — it's a lifestyle statement built on running heritage, offering the substantial comfort and visual impact that's made New Balance's chunky silhouettes mainstream hits. The 2010 positions itself perfectly within the current market, bridging classic 99x aesthetic with contemporary lifestyle demands.

Release Information & Pricing

The New Balance 2010 'Dark Olivine' (U2010ETN) releases November 5, 2025, through New Balance store and select retailers worldwide. Retail pricing is set at $160 USD / €170 / £150. Available in unisex sizing, this earthy colorway arrives as the 2010 continues its strong rollout following its Summer 2025 debut. Alongside general release styles, the model has received collaborative treatments from KITH and Rich Paul, cementing its status as a priority silhouette within New Balance's 2025 lineup. With lifestyle models like the 2000, 2010, and 204L dominating Boston's recent releases, the 2010 has emerged as a genuine hit with potential for mainstream adoption. The Dark Olivine colorway offers perfect Fall timing with its nature-inspired tones, appealing to those seeking versatile chunky runners that work across casual and elevated streetwear contexts.