A Y2K cult favorite returns from the archives with streamlined updates. The New Balance 740 "Black/Castlerock" revives the early 2000s performance runner that captivated serious mileage-crunchers, now recontextualized as a lifestyle sneaker embracing the retro-tech aesthetic dominating modern streetwear.

Design & Inspiration

Originally launched in the early 2010s with minimal fanfare, the New Balance 740 earned "Worthy Express" status among dedicated runners for its reliability and supreme pavement-pounding comfort. The model's DNA traces back even further to the 1980s James Worthy basketball signature shoe, creating a unique dual heritage. After years in the archives, New Balance reissued the 740 in October 2024 as part of its Tech Runner collection, capitalizing on the Y2K runner wave alongside models like the 1906R and 2002R. The updated version features a slimmer, more streamlined midsole borrowed from the 530 while preserving the signature open-knit mesh upper, angular overlays, and segmented construction. The "Black Cement Castlerock" colorway layers deep black mesh across the toe box, midfoot, and heel, accented by linear leather overlays with gold metallic trim. The molded TPU "N" logo shines in matching gold, while reflective accents add technical credibility. Black branding on the tongue and heel maintains the stealthy aesthetic.

Comfort & Performance

The 740's legendary ABZORB midsole technology delivers impact absorption through balanced cushioning and compression resistance—the same system that made the original a daily-wear workhorse. Wide-spaced mesh provides breathability for all-day comfort, while the durable rubber outsole ensures traction across urban surfaces. True-to-size fit accommodates various foot shapes with generous toe box space.

Release Information & Pricing

The New Balance 740 "Black Cement Castlerock" (U740BD2) released November 2024 at $110 USD / €120 / £100 through New Balance store and select global retailers. Available in unisex sizing, the accessible price point positions the 740 alongside the 530 and ASICS GEL-1130 as a budget-friendly tech runner option during the model's widespread relaunch campaign.
Find out where to grab a pair online below.

Pic via New Balance & Asphaltgold