Organic form meets bold expression. The Salehe Bembury x Puma Velum Nitro “Magenta Gleam” channels Salehe’s signature biomorphic design language into Puma’s new lifestyle silhouette, blending sculptural aesthetics with performance-forward details.

Design & Inspiration

The Velum Nitro marks a new chapter in the Puma × Salehe Bembury partnership, and represents the designer’s first fully lifestyle-focused silhouette with Puma — a shift from his previous work on performance basketball models and other collaborations. The concept debuted at Paris Fashion Week before being refined for retail, showcasing Salehe’s instinctive use of colour, texture, and organic form that feels alive from every angle.

This “Magenta Gleam” colorway sits at the intersection of subtle and punchy. A rich magenta mesh base covers the upper, accented by dusky grey overlays and warmer brown midsole tones that keep it grounded. Blue formstrips and sculptural paneling add dimension and visual motion, reinforcing Salehe’s tactile design philosophy.

The silhouette is defined by a 3D-printed cage structure that frames the foot and gives the Velum its distinct layered profile, nodding to the organic inspirations seen throughout Bembury’s work.

Comfort & Wearability

Set atop Puma’s NITROFOAM™ cushioning, the Velum delivers lightweight, responsive comfort ideal for lifestyle rotation. The engineered mesh upper keeps breathability and flexibility intact, while the sculptural sole unit provides a stable, energetic ride that makes it as wearable as it is expressive.

Release Information & Pricing

The Salehe Bembury x Puma Velum Nitro “Magenta Gleam” released February 7, 2026, through Puma.com and select retailers, priced around €160 / £138 depending on region.