New Balance 990 V2

The New Balance 990 line of sneakers was first introduced in 1982 as a running shoe that was designed to be the best on the market. The original 990 featured an understated grey colorway and a three-figure price tag, which was unheard of at the time. However, avid runners and tastemakers alike recognized the shoe's quality and superior design, and it quickly became a status symbol.

Over the years, the 990 line has continued to evolve, with various updates to the design and new color options being introduced. In 1998, New Balance released the second iteration of the 990, known as the 990v2. This shoe featured a premium upper construction made from pig suede and mesh, as well as an ABZORB midsole cushioning system for shock absorption.

The 990v2 was a disruptive shoe that changed New Balance's strategy, as the brand repurposed the upper and paired it with new sole technology. Since its introduction, the 990v2 has remained a fan favorite, with collaborations with brands like Aimé Leon Dore adding to its popularity.

The New Balance 990v2 is the second iteration of the iconic 990 silhouette, which was originally released in 1982. The 990v2 features a premium upper construction made of pig suede and mesh, with reflective accents on the N logo on the middle side and on the tongue. The shoe also has an ABZORB midsole that absorbs impact through a combination of cushioning and compression resistance. Additionally, the shoe uses DuPont™ Engage® technology and anti-slip rubber, and there is now a clear bubble on the back of the soles.

The New Balance 990v2 has remained a favorite over recent years, bolstered in part by eye-catching collaborations, including Aimé Leon Dore’s Fall/Winter 2019 release. The shoe's timeless design and quality materials have also contributed to its enduring popularity.

The reborn of the shoe is also known when they released a classic colorway from the grey pack, or the Salehe Bembury shoe more recently to keep the hype of this style.

The New Balance 990v2 generally fits true to size, with a comfortable and supportive fit that accommodates a range of foot shapes. However, it is always recommended to try on the shoe before purchasing to ensure a proper fit.

Yes, the New Balance 990v2 is known for its exceptional comfort thanks to the ABZORB midsole and other innovative technologies. The shoe is designed for long-distance running and other athletic activities, making it a reliable choice for anyone seeking both style and functionality.

The 990v2 is made in the USA, with high-quality materials and expert craftsmanship.

Like any popular shoe, there may be counterfeit versions of the New Balance 990v2 on the market. To ensure authenticity, it is recommended to purchase from a reputable retailer like the one we list on this website with market place and to inspect the shoe for any signs of poor construction or cheap materials.