1989, "The Shot," and Spike Lee: Birth of a Legend

The Air Jordan 4 arrived at a pivotal moment in both Michael Jordan's career and sneaker history. After the Air Jordan 3 had successfully reversed the line's declining sales and established Tinker Hatfield as Nike's secret weapon, expectations for the fourth signature model were astronomical. Jordan was ascending to superstardom, the Bulls were becoming legitimate contenders, and the sneaker world was watching to see if Hatfield could deliver another masterpiece.

The answer came emphatically in 1989. Hatfield approached the Air Jordan 4 with a focus on performance refinement rather than revolutionary reimagining. Where the AJ3 had been about luxury and sophistication (elephant print, tumbled leather, visible Air), the AJ4 prioritized function: lighter weight, better breathability, more secure lockdown. The result was a shoe that looked aggressive and technical, with angular lines, mesh panels, and molded plastic elements that screamed high-performance basketball.

The cultural moment that immortalized the Air Jordan 4 came on May 7, 1989, during Game 5 of the first-round playoff series between the Chicago Bulls and Cleveland Cavaliers. With three seconds remaining and the Bulls down by one point, Jordan received an inbound pass, rose over Craig Ehlo, and hit a jumper as time expired. The shot—forever after known simply as "The Shot"—sent Jordan leaping into the air with his fist pumped, an image that became one of the most iconic photographs in sports history. He was wearing the Air Jordan 4 "Bred" (Black/Red), instantly cementing that colorway's legendary status.

But the AJ4's cultural impact extended far beyond basketball courts. In the summer of 1989, Spike Lee's film "Do the Right Thing" premiered, featuring a pivotal scene where the character Buggin' Out (played by Giancarlo Esposito) gets his brand-new Air Jordan 4s scuffed by a white resident of his Brooklyn neighborhood. The confrontation that follows—"You stepped on my new white Air Jordan 4s I just bought, and you ruined it!"—became one of cinema's most memorable sneaker moments and crystallized the Jordan 4's status as a prized possession in urban communities.

This scene wasn't just product placement; it captured a genuine cultural phenomenon. In 1989, the Air Jordan 4 represented aspiration, achievement, and identity for young people in cities across America. The shoes weren't cheap (retailing at $110, expensive for the time), and keeping them pristine was a point of pride. Lee's film documented this reality, showing how sneakers had become more than footwear—they were statements of self-worth and symbols of participation in a culture that celebrated style, authenticity, and exclusivity.

The combination of "The Shot" and "Do the Right Thing" gave the Air Jordan 4 dual legitimacy: it was the shoe of champions on the court and the shoe of the streets off it. This duality—performance credibility plus cultural cachet—became the template for successful sneaker design and remains the standard by which basketball shoes are judged today.

Anatomy of Revolutionary Design: Mesh, Wings, and Flight

Understanding what made the Air Jordan 4 innovative requires breaking down its most significant design elements—each representing a deliberate evolution from what came before:

The Urethane Mesh Panels: This was the Air Jordan 4's most dramatic departure from its predecessor and perhaps its most important performance innovation. Previous basketball shoes, including the Air Jordan 3, used solid leather uppers throughout. Hatfield introduced large mesh panels on the lateral and medial quarters of the shoe, as well as on the tongue. This wasn't decorative mesh—it was structural urethane-coated mesh that provided genuine ventilation while maintaining support.

The benefits were immediate and significant. The mesh dramatically reduced weight compared to all-leather construction, making the AJ4 noticeably lighter than the AJ3—crucial for a player like Jordan whose game relied on explosive quickness and endurance. The ventilation improved comfort during extended wear, helping feet stay cooler and drier during games and practices. And aesthetically, the mesh created a technical, performance-focused appearance that distinguished the AJ4 from the more luxurious look of the AJ3.

The placement of the mesh was strategic: positioned on the midfoot where flexibility was needed but not where the most lateral support was required. Synthetic leather overlays reinforced the toe box, heel counter, and eyestay, maintaining structure where it mattered most. This combination of materials—mesh for breathability, leather for support—represented sophisticated design thinking that balanced multiple performance requirements rather than optimizing for just one.

The "Wings" Lacing System: The most visually distinctive element of the Air Jordan 4 is undoubtedly the molded plastic "wings" that extend from the midfoot toward the heel. These aren't just decorative flourishes—they're functional lacing supports that revolutionized how basketball shoes could secure the foot.

The wings feature multiple lace loops, allowing wearers to thread the laces through different configurations to achieve varying levels of ankle support and midfoot lockdown. Want maximum ankle support? Lace through the top loops. Prefer more freedom of movement? Skip the upper loops and focus on midfoot tension. This adjustability was revolutionary for 1989, giving players customization options that most basketball shoes didn't offer.

The wings also serve as structural elements, wrapping around the heel and connecting to the midsole to create a cage that holds the foot securely during lateral movements. This was essential for basketball, where sudden direction changes create forces that can cause the foot to slide inside the shoe. The cage system prevented this slippage, improving stability and reducing injury risk.

Aesthetically, the wings became the Air Jordan 4's signature—the element that makes it instantly recognizable even in silhouette. Their aggressive, angular shape reinforced the shoe's performance-focused identity and created visual drama that distinguished it from competitors. The wings also provided real estate for Jumpman branding and would become a canvas for creative treatments in special editions and collaborations.

The "Flight" Branding: The Air Jordan 4 marked a significant moment in the shoe's branding evolution with the introduction of "Flight" script beneath the Jumpman logo on the tongue. This was the first time an Air Jordan model explicitly connected Michael Jordan to Nike's Flight line—a category of lightweight, speed-focused basketball products that emphasized quickness and agility over power and bulk.

The Flight association was strategic positioning. By the late 1980s, Jordan's game had evolved from raw athleticism to refined skill, and his playing style emphasized speed, precision, and finesse over brute force. The Flight branding communicated that the Air Jordan line was about performance intelligence, not just performance power. It suggested sophistication, technical advancement, and the kind of innovation that separated leaders from followers.

This branding would become standard on subsequent Air Jordan models (most notably the Air Jordan 5), establishing Flight as integral to the line's identity during its peak performance years. For collectors and historians, the Flight script on the tongue is one of the details that identifies authentic Air Jordan 4s from this era and remains a beloved element that connects the shoe to its original context.

The SB Revolution: Fast forward to 2023, when Nike SB and Jordan Brand collaborated on something unprecedented: a skateboard-specific version of the Air Jordan 4. The Nike SB x Air Jordan 4 represented a recognition that the AJ4's design had transcended basketball to become genuinely versatile, and with thoughtful modifications, it could excel in an entirely different sport.

The SB modifications were subtle but significant. The plastic "wings" and heel tab were softened to flex rather than remaining rigid, preventing the snapping that could occur during skateboarding's impact-heavy movements. The forefoot was made more flexible to improve board feel—crucial for skateboarders who need to sense the deck beneath their feet. The tongue was given extra padding for comfort and protection. Most importantly, the cushioning was enhanced with modern Zoom Air technology, providing impact protection superior to the original 1989 setup.

The result was a shoe that maintained the Air Jordan 4's iconic silhouette while performing legitimately well for skateboarding. The SB version quickly earned a reputation as not just the most comfortable Jordan 4 variant but one of the most comfortable skate shoes period. This cross-sport success proved what many had suspected: Tinker Hatfield's design was so fundamentally sound that it could be adapted to completely different use cases and still excel. The SB collaboration introduced the Air Jordan 4 to a new generation and demonstrated that great design is timeless and versatile, not limited to its original purpose.

The Complete Air Jordan 4 Guide (FAQ)

How does the Air Jordan 4 fit?

The Air Jordan 4 fits true to size (TTS) for most wearers, meaning you can typically order your standard Nike or Jordan size with confidence. However, there are some nuances worth understanding. The shoe can feel slightly snug initially, particularly across the toebox and through the midfoot, due to the structured leather overlays and the way the Wings lacing system creates pressure when cinched tight. This snugness typically resolves after 3-5 wears as the leather softens and molds to your foot shape.

For people with wider feet, the initial fit can be more problematic. The Air Jordan 4 has a relatively narrow profile compared to some other Jordan models, and the mesh panels don't stretch significantly to accommodate width. If you have genuinely wide feet or if you consistently size up in narrow-fitting shoes, going up half a size in the AJ4 is advisable. This extra half size provides more width accommodation without creating excessive length that would affect the shoe's appearance or cause heel slip.

The Wings lacing system offers some fit customization—lacing through the upper loops provides more ankle support and a tighter overall fit, while skipping those loops creates a more relaxed feel. Experiment with different lacing configurations to find what works best for your foot shape and preference. The collar padding is substantial, providing good ankle comfort once the shoe is broken in, though it can feel stiff initially.

One final consideration: different releases and materials can affect fit slightly. Retros with stiffer synthetic materials may feel tighter than OG releases with premium leather. Special editions with nubuck or suede may fit differently than standard leather versions. If possible, try on the specific release you're interested in rather than assuming all Jordan 4s fit identically.

Is the Air Jordan 4 comfortable?

The Air Jordan 4 offers very good comfort and excellent support for an everyday lifestyle shoe, though it's important to set appropriate expectations based on its 1989 design origins. The shoe features encapsulated Air-Sole cushioning in the heel and polyurethane foam in the midsole—legitimate cushioning technology for its era but noticeably firmer than modern foam systems like React, Boost, or ZoomX. You'll feel more ground connection and less plush softness compared to contemporary sneakers.

For casual wear—walking moderate distances, running errands, social activities—the AJ4 is perfectly comfortable and won't cause fatigue or discomfort. The supportive construction and secure lockdown from the Wings system mean your foot stays stable and well-positioned throughout the day. The structured design prevents the sloppy, broken-down feel that some casual sneakers develop after extended wear. Many people wear their Jordan 4s all day without issue.

However, for activities requiring significant walking (theme parks, urban exploration, standing for extended periods), you'll notice the firmness compared to modern cushioning systems. This isn't a criticism specific to the Jordan 4—it's characteristic of most retro basketball shoes designed before the cushioning revolution of the 2010s. The shoe prioritizes support and court feel over plush comfort, which was appropriate for its original basketball purpose.

The Nike SB x Air Jordan 4 changes this equation dramatically. With enhanced Zoom Air cushioning specifically engineered for skateboarding's repetitive impact, the SB version is universally regarded as the most comfortable Air Jordan 4 variant. The improved cushioning, flexible forefoot, and padded tongue create a noticeably softer, more forgiving ride that many prefer for all-day wear even if they're not skateboarding. If comfort is your primary concern and you can find an SB version, it's worth the investment.

What's the main difference between the Jordan 4 and Jordan 3?

The Air Jordan 3 and Air Jordan 4 represent consecutive chapters in Tinker Hatfield's design evolution, and while they share some DNA (both are mid-top basketball shoes with visible Air units and iconic Jumpman branding), they have distinct identities and purposes.

The Air Jordan 3 was about luxury and sophistication. Its defining aesthetic element is the elephant print—a textured pattern on the toe and heel that was unprecedented in basketball footwear and communicated premium status. The AJ3's lines are curved and elegant, with a focus on refined details like the molded heel counter and the smooth leather upper. It was the first Jordan with visible Air cushioning (a small window in the heel) and the first to feature the Jumpman logo instead of the Wings logo. The AJ3 rescued the Air Jordan line from near-cancellation and established the template for signature basketball shoes as lifestyle statements.

The Air Jordan 4 is about performance and aggression. Where the AJ3 is refined, the AJ4 is angular and technical. It introduced extensive mesh paneling for breathability and weight reduction—a dramatic departure from the AJ3's predominantly leather construction. The Wings lacing system on the AJ4 is more prominent and functional than the AJ3's simpler lacing setup. The AJ4's lines are sharper, more geometric, more obviously engineered for basketball performance rather than lifestyle elegance.

Materially, the differences are significant. The AJ3 is known for its premium tumbled leather and elephant print texture. The AJ4 uses mesh extensively, with leather relegated to overlay panels. This makes the AJ4 lighter and more breathable but potentially less premium-feeling depending on the specific release's material quality.

Culturally, both are icons but for slightly different reasons. The AJ3 is the shoe that saved Jordan Brand and introduced the Jumpman. The AJ4 is the shoe of "The Shot" and Spike Lee's film. The AJ3 appeals to those who want sophisticated, versatile style. The AJ4 appeals to those who want aggressive, statement-making design. Neither is better—they serve different aesthetic preferences and represent different moments in basketball and sneaker history.

Why are Air Jordan 4s so expensive?

Air Jordan 4s command high prices for a convergence of factors that create intense demand while supply remains constrained. First, the silhouette itself is one of the most beloved and respected in sneaker history. It's not just popular—it's considered by many collectors and enthusiasts to be the perfect Air Jordan design, balancing innovation, aesthetics, and cultural significance better than any other model. This baseline desirability means every release has a built-in audience willing to pay premium prices.

Second, Jordan Brand deliberately limits production of the most desirable colorways, particularly original colorways like Bred, White Cement, Fire Red, and Military Blue. These OG releases are produced in quantities insufficient to meet demand, creating scarcity that drives up both retail sell-out speed and resale prices. Limited production isn't accidental—it's a strategy to maintain exclusivity and desirability, ensuring the Jordan brand remains aspirational rather than accessible to everyone.

Third, collaborations with high-profile designers and brands have pushed Air Jordan 4 prices into luxury territory. The Off-White x Air Jordan 4 releases (Sail and Bred) command thousands of dollars on resale markets. Union x Air Jordan 4 collaborations regularly sell for $1,000+. Travis Scott's Cactus Jack Air Jordan 4s are among the most expensive sneakers on the secondary market. These collaborations elevate the entire Air Jordan 4 category, creating a halo effect that raises prices even for non-collaborative releases.

Fourth, the resale market is highly organized and efficient. Resellers use bots to secure inventory during releases, immediately listing pairs at marked-up prices. Because demand consistently exceeds supply, these marked-up prices find buyers, validating the resale model and encouraging more resale activity. This creates a self-reinforcing cycle where high resale prices become normalized and expected.

Finally, the Air Jordan 4's cultural significance and Michael Jordan's enduring legend keep demand high across generations. Older collectors who remember the original 1989 release want to recapture that nostalgia. Younger consumers who discovered Jordan through "The Last Dance" documentary or through sneaker culture want to own a piece of history. This multi-generational appeal creates sustained demand that shows no signs of declining, keeping prices elevated year after year.

What's the "best" Air Jordan 4 to buy?

The "best" Air Jordan 4 depends entirely on what you value—there's no single correct answer, but there are clear best choices for different priorities.

For purists and collectors: Original colorways are the answer. The "Bred" (Black/Red), "White Cement," "Fire Red," and "Military Blue" represent the AJ4 at its most authentic and historically significant. These colorways have the strongest connection to Michael Jordan's playing career and the shoe's original era. They're versatile, timeless, and will never feel dated or trendy. If you can only own one Air Jordan 4, most purists would recommend one of these four OG colorways.

For hype and investment: Collaborations are where the excitement lives. Off-White, Union, and Travis Scott versions command the highest prices and generate the most conversation. These aren't just shoes—they're statement pieces and investments that often appreciate in value. However, they're also the most expensive and difficult to acquire, typically requiring either incredible luck in raffles or significant cash outlays on the resale market.

For comfort and wearability: The Nike SB x Air Jordan 4 is the uncontested champion. The enhanced Zoom Air cushioning, flexible forefoot, and refined construction make it the most comfortable Jordan 4 variant by a significant margin. If you plan to actually wear your Jordan 4s regularly rather than collecting them, the SB version offers the best daily experience. The trade-off is that it's not an "authentic" basketball Jordan 4—it's a skate shoe interpretation that some purists don't consider a true Air Jordan 4.

For versatility and value: General Release colorways in neutral tones (greys, whites, blacks without too much color accent) offer the best balance of accessibility, price, and wearability. These don't have the cachet of OG colorways or the exclusivity of collaborations, but they're easier to obtain at or near retail price and work with more outfits. For someone who wants the Air Jordan 4 silhouette without the complexity of hunting limited releases or paying resale premiums, this is the smart choice.

Ultimately, the best Air Jordan 4 is the one that aligns with your specific priorities: history, hype, comfort, or value. All are legitimate choices—just be honest about what matters most to you.

The Perfect Balance, The Timeless Silhouette

The Air Jordan 4 isn't just a sneaker—it's a monument to the power of thoughtful design and a cultural artifact that captures a specific moment when basketball, fashion, and urban culture converged perfectly. Tinker Hatfield's genius wasn't in revolutionary innovation for its own sake but in understanding exactly what needed to evolve from the Air Jordan 3 and having the confidence to execute that evolution without overthinking it.

The mesh panels weren't radical—they were necessary for weight reduction and breathability. The Wings system wasn't showy—it was functional customization that gave players real benefits. The Flight branding wasn't empty marketing—it positioned the shoe within Nike's performance ecosystem authentically. Every element served a purpose, and every purpose was achieved without sacrificing aesthetics. That's the definition of great design: form and function in perfect harmony.

What distinguishes the Air Jordan 4 from countless other basketball shoes is that it achieved this balance while becoming culturally significant. "The Shot" gave it athletic legitimacy that can never be manufactured. "Do the Right Thing" gave it cultural authenticity that advertising budgets can't buy. These moments weren't planned—they emerged organically because the shoe was genuinely excellent and meaningfully present in important contexts.

More than three decades later, the Air Jordan 4 remains not just relevant but vital. It transitions seamlessly from basketball courts to skate parks to fashion runways, proving that truly great design transcends its original purpose. The silhouette hasn't been improved upon because it doesn't need improvement—Hatfield got it right in 1989, and subsequent modifications have been variations on perfection rather than corrections of flaws.

Browse our complete collection and find your Air Jordan 4. Whether you're drawn to the historical purity of OG colorways, the creative audacity of collaborations, or the functional excellence of the SB version, you're choosing a shoe that represents the pinnacle of sneaker design—the moment when everything came together perfectly and created something immortal.

Find the best Sneakers Offers

Explore By Categories

Explore by Brands & Styles

Orange Jordan Sneakers Releases

Women's Air Jordan 1 Retro High OG 'Seafoam'

Women's Air Jordan 1 Low SE 'Twine/Orange Quartz'

Women's Air Jordan 1 Low OG 'Starfish'

Air Jordan 1 Low OG 'Starfish'

Air Jordan 1 Mid SE 'Electro Orange'

Air Jordan 1 Mid Zig-Zag 'Team Orange'

Women's Air Jordan 1 Mid 'To My First Coach'

Air Jordan 1 Retro High OG 'Electro Orange'

Air Jordan 1 Mid 'Arctic Orange'

Air Jordan 1 Low GS 'Black Arctic Orange'

Women's Air Jordan 1 Mid SE 'Bright Citrus'

Women’s Air Jordan 11 Low 'Bright Citrus'

Jordan 4 G NRG 'Sail/Apricot Agate'

Air Jordan 1 Low 'To My First Coach'

Air Jordan 1 Low 'Black Arctic Orange'

Air Jordan 1 Mid SE 'Turf Orange'

Air Jordan 1 Mid GS 'Arctic Orange'

Women's Air Jordan 1 Mid 'Apricot Orange'

Women's Jordan MA2 'Future Beginnings'

Women's Air Jordan 9 Retro 'Change The World'

Air Jordan 1 Low SE 'Black Turf Orange'

Wmns Air Jordan 4 Retro 'Starfish'

Air Jordan 7 Retro GS 'Chlorine Blue'

Air Jordan 13 Retro 'Starfish'

Air Jordan 1 Mid GS 'Racer Blue'

Our Latest News

From the blog

12 March 2025

21 January 2025

19 December 2024