The Nike Air Max Plus "Italy" arrives in White/Kelly Green/University Red/Black with dual significance—nicknamed "Italy" for its tricolor resemblance to the Italian flag, while also nodding to AFCON 2025 in Morocco. Though initially linked to the Africa Cup of Nations through its CAF-inspired palette, the sneaker community has widely adopted the "Italy" moniker for this green-white-red colorway that unmistakably recalls il Tricolore.

Design & Inspiration

Sean McDowell designed the Air Max Plus in 1998 during Nike's "Sky Air" project with Foot Locker, drawing inspiration from Florida sunset sketches—gradient skies and swaying palm trees. This "Italy" colorway features white mesh base with TPU waves in kelly green-to-university red gradient—an unmistakable nod to the Italian tricolour that earned its nickname. While the palette also aligns with the Confederation of African Football logo (leading to early AFCON 2025 speculation), the Italy reference has dominated. Black mini Swooshes (McDowell's hand-drawn version—slimmer than standard) and yellow Tuned Air hexagonal logo complete the design. Palm tree-inspired black stripes reference the original concept, while reflective elements across forefoot and tongue reflect McDowell's runner insight about facing traffic for visibility.

Comfort & Performance

The Air Max Plus debuted Tuned Air technology—dual-hemisphere cushioning system optimizing stability and reducing heel pressure. Forefoot shank divides Air units at toe and heel, inspired by whale tail. Central air chamber with four membranes provides springy comfort and shock absorption. The shoe launched to immediate international appeal in 1998—Foot Locker store window test saw school kids flocking frantically. Lighter than previous Air Max models while maintaining technical sophistication.

Release Information & Pricing

The Nike Air Max Plus "Italy" (DM0032-108, White/Kelly Green-University Red-Black) released in December via Nike store and select retailers for €190 / £175. The timing coincides with AFCON 2025 (December 21, 2025 through January 18, 2026 across Morocco), sparking early speculation about tournament ties. Find out where to cop a pair online below.