When the Nike Air Max 95 first dropped in 1995, it didn’t just turn heads — it disrupted sneaker design.
Created by Sergio Lozano, a designer who had worked on Nike’s ACG line, the silhouette broke away from traditional Air Max aesthetics.
Inspired by human anatomy and natural erosion, the sneaker’s layered upper mimics muscle fibers, while the spine-like lacing system reinforces the concept of a body in motion.
A Design That Pushed Boundaries
The Air Max 95 was revolutionary for two reasons. First, it introduced forefoot visible Air units — a bold innovation that offered both visual impact and improved cushioning.
Second, its debut colorway, known as the “Neon,” paired gradient greys with volt accents, a striking palette that emphasized the shoe’s anatomical lines and gave it instant street credibility.
Lozano’s concept wasn’t just visual. He saw the sneaker as something that emerged from nature, like sedimentary rock eroding over time.
That’s why the midsole features a sculpted wave pattern — a direct reference to the Grand Canyon and the wear of natural elements.
Global Appeal, Local Love
While the Air Max 95 gained traction in the U.S. upon release, it achieved cult status in very specific markets.
In Japan, the shoe became a symbol of style and rebellion, reselling at sky-high prices and sparking sneaker culture as we know it today.
In Italy, the design resonated with football ultras and streetwear enthusiasts, cementing its place in terrace fashion.
But perhaps nowhere did the Air Max 95 become more culturally rooted than in the UK — especially in cities like Liverpool and Manchester.
There, it earned the nickname “110,” referring to its original retail price of £110.
The name stuck, and the shoe became synonymous with the UK’s grime and roadman culture, often worn with tracksuits and standing out as a status symbol.
30 Years Later: The Legacy Continues
Now in 2025, the Nike Air Max 95 celebrates its 30th anniversary. Nike has marked the occasion by reintroducing the silhouette with special editions and retros.
One standout release is the Nike Air Max 95 OG Big Bubble QS 'Neon' 2025,' a nod to early prototypes that featured oversized Air units.
Collaborations like the one with Stash and the luxurious violet pair from A Ma Maniére further confirm the model’s continued relevance.
As the sneaker market evolves, the Air Max 95 remains a symbol of bold innovation — both technical and cultural.
Its legacy is written not just in design history, but in the streets of Tokyo, Milan, Manchester, and beyond.
Discover the latest Nike Air Max 95 models and where to buy them on our dedicated page.