The Rich Paul x New Balance 2010 "Plum Brown" merges sports agent influence with lifestyle footwear, marking NBA superagent Rich Paul's continued partnership with New Balance through Klutch Athletics. This sophisticated colorway channels Paul's refined aesthetic while demonstrating how non-athletes are reshaping sneaker collaborations beyond traditional player endorsements.

Design & Inspiration

Rich Paul founded Klutch Sports Group in 2012 alongside LeBron James after meeting the basketball star at Akron-Canton Airport in 2002 over an authentic Warren Moon throwback jersey. In February 2023, Paul launched Klutch Athletics with New Balance, targeting youth sports training apparel before expanding into footwear collaborations. The 2010 "Plum Brown" represents Paul's evolution from his 2021 New Balance 550 collaboration into more technical lifestyle territory. The design features premium construction with woven mesh base, nubuck and soft suede overlays in plum brown and rich burgundy tones accented by vintage rose. Luxurious velvet laces elevate the shoe beyond typical sportswear, while subtle 3M reflective accents honor New Balance's technical heritage. Paul's personal logo appears on the tongue, solidifying his presence as LeBron James' longtime agent and Adele's fiancé who has become a cultural force beyond sports representation.

Comfort & Performance

The New Balance 2010 originally debuted as a performance runner before gaining traction as a lifestyle silhouette during 2024-2025's retro runner resurgence. ABZORB midsole technology delivers exceptional cushioning and shock absorption, maintaining the model's technical credibility. Translucent TPU Stability Web system provides structural support and balance, echoing the engineering sophistication of early 2000s performance footwear. The segmented outsole ensures traction while the multi-layered upper construction balances breathability with durability. This iteration bridges athletic functionality with dressed-up versatility, suitable for both casual and elevated looks—reflecting Paul's own tailored, lifestyle-forward aesthetic as someone who operates at the intersection of sports and entertainment culture.

Release Information & Pricing

The Rich Paul x New Balance 2010 "Plum Brown" (U2010RP1) releases December 17, 2025 via NewBalance.com and select retailers for $180 USD / €190 / £160. The collaboration includes matching apparel (hoodies, tees, hats) expanding Paul's Klutch Athletics vision beyond footwear. Paul's partnership with New Balance mirrors Teddy Santis' Aimé Leon Dore relationship—a long-term strategic alliance rather than one-off collaboration. A companion "Dark Vintage Rose" colorway (U2010RR1) releases simultaneously. The 2010 gained momentum among New Balance enthusiasts seeking lifestyle-technical runner blends, with Paul's involvement demonstrating his cultural influence after Klutch Sports negotiated over $4 billion in player contracts across NBA, NFL, and WNBA rosters.