Since 1978, when Air technology was first introduced in the midsole of the Nike Tailwind, Nike has sought to reduce the volume of air cushioning in its cushioning systems.
Inspired by one of the most emblematic Parisian monuments of the postmodernist movement, Tinker Hatfield completely reversed this thinking with the Nike Air Max 1.
He explained that 'air' should not only be highlighted, but also perfectly visible, transforming this innovative function into an aesthetic element in its own right.
The Nike Air Max 1 (also known as the Nike Air Max 87 or Nike Air Max 1 '87), considered the very first version of the Air Max line, thus marks a considerable turning point in the history of Nike and its 'Air' technology.