Converse x pgLangs new collab - Double the Surprise with Two Unpredictable Variations

The partnership between Converse and pgLang, co-founded by Kendrick Lamar and Dave Free, is back with a fresh take on the Chuck 70. This collaboration introduces a unique, chance-driven experience, where customers will receive one of two new variations of the shoe at random upon ordering.

Established in 2020 by Kendrick Lamar and Dave Free, pgLang is a multidisciplinary entity encompassing a record label, production house, publishing house, and more. The company's core mission is to craft stories that go beyond language, aiming to connect individuals through shared experiences.

The collaboration offers a minimalist interpretation of the Chuck 70, now in a black colorway. A closer look reveals the subtle differences between the two variations. One pair showcases Converse Navy pinstriping on the left shoe and Irish Cream on the right. The other variant contrasts with Irish Cream pinstriping on the left and Converse Red on the right.

Design elements from the previous collaboration, such as the hiking-style eyelets and asymmetrical rubber varnish, make a return. The insole and outsole feature messages and graphics that resonate with pgLang's mission. The phrase "pgLang for" is prominently embossed above the Chuck ankle patch, merging Converse's iconic style with pgLang's creative essence.

The pgLang x Converse Chuck 70 will be available on November 2 at 10AM CET / 12PM ET, exclusively on converse.com and pg-lang.com.