Levi's® and JJJJound have joined forces to launch their first-ever collaborative collection for Spring/Summer 2023. The collection features a six-piece capsule of apparel and accessories, with light-wash selvedge denim as the catalyst, which represents a reinterpretation of timeless classics. The collection has been meticulously constructed with elevated fabrications, precise componentry, and subtle branding, maintaining the integrity and identity of both labels. The Levi's® x JJJJound 501® '93, a sophisticated refinement and expression of the classic silhouette, serves as the centerpiece of the collection, made with SHRINK-TO-FIT™ light-wash selvedge denim and finished with copper hardware, co-branded back patch, plus subtle branding elements. The accessories line includes a 6-panel cap, based on the JJJJound weekend hat, and a large canvas tote.
The Utility Jacket, influenced by the Canadian military silhouette, is designed for days in the field or out of office. It features slanted chest pockets, co-branded button shanks, original copper rivets & fasteners, and is finished with JJJJound embroidery on the collar. The Denim Shirt is offered in a slim fit, made with selvedge denim, and features classic chest pockets and copper hardware. The Levi's® x JJJJound T-Shirt is based on JJJJound's J90 silhouette and features a pocket on the front left chest with a co-branded stamp print plus a large watercolor horse screen-print on the back. The Levi's® x JJJJound Cap is based on the JJJJound weekend cap, made from selvedge denim, and offered as one size fits all with an adjustable strap & copper finished buckle closure. The Levi's® x JJJJound Tote, a maximalist expression of the classic JJJJound bag, is offered in all red and completed with copper hardware & branded plaque.
The Levi's® 501® Jean, one of the most enduring icons of style globally, celebrates its 150th anniversary in 2023, making it an essential element of the collaboration. To commemorate this historic milestone, the Levi's® & JJJJound collection is another chapter to the story of the 501®. The six-piece collection serves as a testament to the iconic design's longevity, with the items blending the classic Levi's® aesthetic with JJJJound's clean, contemporary designs.
The Levi's® x JJJJound collection is a must-have for fans of
both brands. The collaboration
offers a range of apparel and accessories that will make a statement and are
sure to be in high demand.
It will launch worldwide on May 5th, 2023, and will be available for purchase on Levi.com, the Levi's® App, select Levi's® Stores, and JJJJound.com.