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Nike Well Collective - A Holistic Approach to Wellness

Nike Well Collective - A Holistic Approach to Wellness
  • 15 June 2023
  • Posted By : Hatim

Nike, the global sports brand, has recently launched a new initiative known as the Nike Well Collective. This initiative is a testament to Nike's commitment to promoting holistic wellness, focusing on the body, mind, and life.

The Nike Well Collective was inspired by insights from women and is designed to support wellness journeys for everyone, regardless of how they define them. The initiative is built on five pillars of holistic fitness: movement, mindfulness, nutrition, rest, and connection.

Movement is about providing resources, inspiration, and knowledge for physical activities, from traditional sports to activities like dance, yoga, walking, and stretching. Mindfulness promotes research-backed methods such as meditation, visualization, breath work, and self-talk to help individuals feel more centered and balanced.

Nutrition offers expert advice with an open-minded and shame-free approach to help people fuel their movement and feel their best. The rest pillar provides actionable ways to maximize sleep and recovery, while the connection pillar presents opportunities for community, both online and in person, along with promoting greater connection to nature and one's own self.

As part of this initiative, Nike will onboard more than 1,000 new global fitness trainers and engage with a diverse roster of world-class academics, researchers, scientists, medical professionals, and authors across its holistic fitness pillars. This move is aimed at making the Nike Well Collective a trusted source of guidance and support for holistic fitness.

Starting from June 13, Nike Live stores will be transformed into Nike Well Collective stores, and the @niketraining Instagram handle will become @nikewellcollective. These changes reflect Nike's evolution and its focus on the five pillars of holistic fitness.

In conclusion, the Nike Well Collective is a significant step towards promoting holistic wellness. It is not just about sports anymore; it's about focusing on the body, mind, and life.
As Amy Montagne, VP/GM of Global Nike Women’s, puts it, "Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most — a life well lived.