Jordan Brand revisits its 2018 Seoul-exclusive with the Air Jordan 3 'Seoul 2.0', releasing globally this May.

The Air Jordan 3 Retro 'Seoul 2.0' edition pays homage to South Korea's rich culture and the 1988 Seoul Olympics. It features a white leather upper accented by Sport Royal and Challenge Red details, reflecting the colors of the South Korean flag. The left tongue showcases the Taegukgi emblem, while the right displays the classic Jumpman logo. Aged elements, such as the yellowed midsole and distressed elephant print overlays, add a vintage touch. The collar is lined with traditional Korean-inspired blue stitching, and the inner tongues bear the Korean words “꿈” (dream) and “정” (affection), adding depth to the storytelling.

Staying true to its OG roots, the Air Jordan 3 “Seoul 2.0” combines classic design with modern comfort. The visible Air-Sole unit in the heel provides responsive cushioning, while the padded collar and tongue ensure a snug fit. The durable rubber outsole offers reliable traction, making it a functional choice for both collectors and everyday wearers.

The Air Jordan 3 “Seoul 2.0” is set to release on May 17, 2025, at select Jordan Brand retailers. Prior to the global launch, early releases will occur on May 10 at Kasina in South Korea and Sesinko in New York City. The retail price is $200/229.99€/209.99£.

Pic via Nike & Sneaker Politics