The Nike Air Max 1 "Familia" is a vibrant tribute to the Día de Muertos, a significant holiday observed in Latin American cultures. Nike's dedication to the Spanish-speaking world is evident as they continue to release products that resonate with Latin American consumers. The shoe's design incorporates canvas and leather panels with embroidery patterns reminiscent of papel picado or crochet decorations, often used in remembrance altars for the holiday. Additionally, two hummingbirds are featured on the shoe, symbolizing the pre-Columbian belief of these birds carrying messages from the Aztec underworld to Earth. The shoe box also boasts intricate designs, complementing its black and gold color palette.