adidas, a brand synonymous with style, comfort, and innovation, has once again made a bold statement in the world of sneakers with the release of the adidas Originals London Pack.
This exclusive collection, first announced in Grimsby, is a tribute to the vibrant city of London, drawing inspiration from a famous board game based on its iconic streets.
The London Pack, a nod to the city's rich culture and dynamic energy, features four pairs of sneakers, each boasting a unique colourway that reflects the city's vibrancy. The pack is a testament to adidas' commitment to honouring heritage while pushing the boundaries of design and creativity.
This pack is a reinterpretation of the classic London model, first released in the '70s. Over the years, the London silhouette has undergone numerous revamps and re-releases, each time emerging with a fresh and contemporary look while maintaining its iconic status. This time around, adidas has added a unique spin to the model, making it a must-have for sneaker enthusiasts and London fans alike.
Each pair in the London Pack features plush suede uppers complemented by soft leather detailing. The serrated 3-stripes and postcode-adorned heel tabs add a touch of modernity to the bright guise. Further detailing on the inside of the tongue and outsole sets this exclusive pack apart from the standard London silhouette. The golden foil lettering and gum sole units, however, keep things traditional, paying homage to the classic adidas aesthetic.
This exclusive release is a result of the long-standing partnership between adidas and Size?, a leading retailer in the sneaker industry. Size? has consistently collaborated with adidas to deliver unique and exciting colorways of various adidas silhouettes, further solidifying their place in the sneaker world.
The continous work on preserving adidas Legacy
The resurgence of adidas is not just about the London Pack. The brand has also brought back three of its most beloved silhouettes - the Gazelle, the Campus, and the Samba. These models, known for their timeless design and comfort, have been reintroduced, much to the delight of adidas fans.
The Gazelle, first launched in the 1960s, is a classic adidas silhouette that has stood the test of time. Known for its streamlined design and suede upper, the Gazelle has been a favourite among sneakerheads and casual wearers alike. The re-release shows that adidas is trying to preserve its heritage while staying relevant in the ever-evolving sneaker landscape.
Similarly, the Campus silhouette, first introduced in the 1980s, has made a comeback. Known for its clean lines and versatile design, the Campus has been a staple in the adidas lineup. The return of this silhouette reaffirms adidas' dedication to its roots while catering to the contemporary sneaker culture.
You currently have a trend on the Campus 00s but also the regular silhouette thanks to the different collabs you can find here.
The Samba silhouette, another iconic adidas model, has also made a triumphant return. Originally designed as an indoor soccer shoe, the Samba has transcended its athletic roots to become a streetwear staple. Its distinctive design and comfortable fit have made it a favourite among adidas fans for decades. The return of the Samba silhouette underscores adidas' ability to blend functionality with timeless style.
We wrote few words about the current Samba trend here.
The adidas City Packs have always been well-received by sneaker enthusiasts, and the London Pack is no exception. The combination of the London Pack's unique design and the return of the Gazelle, Campus, and Samba silhouettes signals a strong comeback for adidas. These are clear facts that the brand is not only embracing its rich history but also looking forward to the future with innovative designs and reimagined classics.
Want to buy the London Pack?
In conclusion, the adidas Originals London Pack and the return of the Gazelle, Campus, and Samba silhouettes mark a significant moment in the brand's journey. It's a celebration of adidas' heritage, a nod to the vibrant city of London, and a testament to the brand's commitment to innovation and style. Whether you're a long-time adidas fan or a newcomer to the brand, these releases offer something for everyone, promising comfort, style, and a piece of sneaker history.