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28 November 2022

A spirit of 90s hip-hop - Patta x Tommy Collection

Patta and Tommy just dropped the lookbook of their second capsule collection. Taking us back to the spirit of '90s Hip Hop, Patta x Tommy collaboration is briging both their streetwear heritage mixed with the NY influence. Everyone will find their classic styles they use to wear back in the days with all these graphics and logos. The capsule will contain 18 gender-inclusive styles that capture a modern streetwear take on New York’s 90s hip hop.

Patta x Tommy collection will be available on Friday, December 2nd on pattaxtommy.com and at Patta Chapter stores.

A wider release at selected global retailers on December 9th including shops like Asphaltgold ans BSTN (Europe & US)

Selected pictures from the official lookbook are below, visit the officiate site for all details here.

07 November 2023

The fall of the Nike Dunk Low Panda - From coveted to hated

If you don't know which pair of sneakers is the Nike Dunk Low 'Panda', you've undoubtedly seen it in spite of yourself at the feet of people in the streets or on the social networks.

This black and white version of Nike's low-top basketball silhouette, with its simple, effective and easy-to-wear colorblocking, has been a huge success since its release in 2021.

Coveted by collectors and the general public alike, the Dunk 'Panda' was not an easy cop for a long time, especially at retail prices.

By the end of 2023, the pair has blended into the landscape, remaining in stock in most boutiques and even becoming a hated pair seen and reviewed in every direction.

So what happened ?

1 - The use of scarcity

After a gentle re-introduction of the Nike Dunk Low in 2020, the Swoosh brand simply released super-limited Dunks with well-spaced release dates.

These special editions were, of course, coupled with landmark collaborations such as Virgil Abloh's with Off-White. (As well very limited)

Already an iconic silhouette for the brand, the Nike Dunk (particularly the low) has rapidly become once again the trendy silhouette that everyone wants to wear.

2 - Rising value in perception and secondary markets

It wasn't until March 2021, when the market was already hot, that the Dunk Low 'Panda' hit the shelves.
They dropped in full family sizing : Men, Women, GS, PS, TD.

Skillful quantity control and the simultaneous increase in demand mechanically boosted resale prices for most dunks on secondary markets. Even older releases have regained value.

The success of the black and white version was immediate, and its price climbed to 3 times its retail value at its peak.

In this type of scenario, and very often without realizing it, our perceived value for an object can quickly rise : "250€ for a Dunk, that's not expensive".

At retail prices, everything sells like hotcakes.

3 - Brand control

The case of the Nike Dunk Low 'Panda' illustrates just how much control an equipment manufacturer like Nike can have over its branding.

The pair was by no means a Nike Store exclusive and was available from the Swoosh's usual retailers. I don't need to remind you that every drop was a struggle, especially when you know that you could resell them for 2 to 3 times their price instantly.

By contrast, the restocks that arrived periodically afterwards were for a long time exclusively on the Nike Store. The brand then had total control over supply, using intelligent arbitrage to ensure demand didn't plummet in a matter of months.

The Dunk Panda hype did not slow down until late 2022 and early 2023, when stock began to remain online for several hours.

4 - Flooding the market : a plan all along

The question has been asked on several occasions : will Nike definitively cut off supply of the Dunk Panda and stop restocking ? To date, the answer is still no.

Nike has gradually opened the floodgates, bringing restocks closer to a monthly rhythm. Independent retailers have also been given extra stock.

You might think it's killing the model and bad for branding, but that was the plan all along.

The colorway was intended to be a 'Never sold out' pair also called 'Carry-over'. Simply put, a permanent model like the Nike Air Force 1 'Triple White'.

The process of getting it right was delayed as much as possible according to demand and the market, in order to make the model and the color last over time, while selling as many as possible along the way.

Clearly not an easy task, and if you think about it, what other brand is capable of doing this over a 2-year period with such a basic model ?

5 - Has the Nike Dunk Low 'Panda' become the most hated pair on the sneaker market ?

For several months now, the Dunk Panda has been one of the pairs most cited in the most hated releases on the networks.

Is it any wonder ? Not really. The pair has been seen and reviewed for over 2 years now. The number of restocks is countless, and the colorway has had an incredible collection of variations : Full family sizing, Next Nature, Dunk Twist, Reverse, High, Low, Mid, Dunk Low Disrupt and even Air Jordan 1 Mid and Low versions too.

Exclusivity is highly appreciated in the sneaker community. The fact that everyone has the same pair on their feet quickly dampens the excitement after a while.

Nevertheless, it's an essential step for any product that wants to establish itself as 'permanent'.

The pair that remains in stock on the Nike store and at many retailers, but is still selling. It was even discounted in some stores with a promo code and didn't last long.

On the other hand, the pair is also available instore and many people are going to try them on and buy them in person, which wasn't possible before.

Finally, don't lose sight of the fact that even on sale, Nike will continue to make a profit on a Nike Dunk Low 'Panda'.

The Nike Air Force 1 'Triple White' is not an instant seller.

However, it remains one of the best-selling pairs both in stores and online in large quantities, which is far more profitable for Nike than an ultra-limited edition.

Always loved or hated, we still don't know if Nike will end up taking it out of circulation.

In the meantime, the different variants of the Nike Dunk 'Panda' are available online at retail prices. Check out the different models here to grab a pair in just a few clicks.

We'll keep you posted on the further adventures of this black and white colorway.

31 October 2023

Supreme x Nike Air Force 1 Baroque Brown - A Surprise Drop This Week

The much-anticipated Supreme x Nike Air Force 1 "Baroque Brown" (sku CU9225-200) is finally set to drop. This collaboration has been a significant part of Supreme's lineup since 2020, and the "Baroque Brown" edition, which was teased back in February, is now confirmed to be part of the brand's AW23 collection. The release is expected on the 2nd of November at Supreme US, EU, and UK sites and locations, with an Asia release following on the 4th.

A Look Back at Previous Colorways

Supreme and Nike have had a history of successful collaborations. Their partnership has often focused on reimagining some of Nike's iconic silhouettes, resulting in bold and disruptive designs that reflect the ethos of both brands. The Air Force 1s, in particular, have seen multiple restocks in both "Black" and "White" colorways. Before the "Baroque Brown" rumors began, the pair also made an appearance in a "Wheat" colorway. All available on StockX here.

The "Baroque Brown" Details

The "Baroque Brown" edition is a minimalist take on the classic Air Force 1. It features an all-over chocolate brown shade, smooth leather uppers, perforated toe boxes, and the iconic chunky sole of the Air Force 1. Supreme adds its touch with a box logo detail on the lateral heels and an additional branded pair of laces.

How to cop the Supreme x Nike Air Force 1 "Baroque Brown"

This rich color and classic design can be find Thursday November 2nd at 5PM CET / 4PM GMT / 11AM ET on https://supreme.com/shop

24 October 2023

PUMA x F1 Partnership Welcomes A$AP Rocky as Creative Director

In a groundbreaking move, sports giant PUMA has officially announced its collaboration with music artist, designer, and creative powerhouse, A$AP Rocky. This long-term creative partnership is set to redefine the intersection of sport, streetwear, and fashion.

A Fusion of Motorsport and Streetwear

Rooted deeply in the motorsport business, A$AP Rocky will don the hat of the Creative Director, focusing on the synergy between the adrenaline-packed world of F1 and the pulsating rhythms of streetwear. The partnership will see Rocky channeling his creative energies into PUMA's new alliance with F1. He will be at the helm of designing bespoke capsules that will set the tone for PUMA's design directions in the seasons to come.

Beyond the Racetrack

Earlier in the year, PUMA had unveiled its long-term association with F1, positioning itself as the exclusive licensee and trackside retailer for all F1 races. With a rich legacy in motorsport, PUMA is now poised to delve into the influence of streetwear and fashion beyond the confines of the racetrack. A$AP Rocky, with his unparalleled fashion acumen and cultural insights, is set to bring a fresh perspective to F1's burgeoning audience.

Rocky's Vision for PUMA x F1

The collaboration will see a phased influence from Rocky. Initially, he will adopt an "in the lab" approach, kickstarting the creative exploration for the category. Throughout the remainder of the year, Rocky will shape the visual and video content for PUMA. His debut campaign, where he plays dual roles as the creative director and producer, delves into the car culture in America and its ripple effects on streetwear and fashion.

Later in the year, fans can anticipate an exclusive PUMA x F1 collection drop, offering a glimpse into the capsule collections slated for 2024, centered around high-visibility F1 races. Come 2024, Rocky will shift his creative gaze to several Grand Prix races, starting with Miami. These collections, conceptualized and designed in collaboration with PUMA and F1 teams, will be accompanied by curated activations at each race.

By 2025, Rocky envisions a deeper immersion into the holistic product creative designs for the entire PUMA x F1 range, spanning from racewear to fanwear to high-fashion. The overarching aim is to bridge the gap between streetwear, fashion, and motorsport.

Voices from the Collaboration

A$AP Rocky expressed his excitement, stating, "Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring." Maria Valdes, PUMA’s Chief Product Officer, echoed the sentiment, emphasizing Rocky's talent and vision. Oliver Boden, Head of Licensing and Gaming at F1, highlighted Rocky's alignment with F1's vision and looked forward to the collaboration.

Thoughts on this collab?

The PUMA x F1 partnership, bolstered by A$AP Rocky's creative direction, promises to be a game-changer in the world of sport and fashion. But let's be honest, this project has to be big, the before/after must shock the whole industry.
Stay tuned for more updates on this exciting collaboration.

Source: Puma News

24 October 2023

Stone Island x Supreme Fall 2023 Collection A Fusion of Craftsmanship and Streetwear

Supreme and Stone Island, two titans in the world of streetwear, have once again joined forces to unveil their latest collection for Fall 2023. This collaboration, exclusive to Supreme, showcases the impeccable craftsmanship and innovative design that both brands are renowned for.

Collection Highlights

The collection is a blend of luxury and functionality, featuring:

- A cowhide leather Bomber Jacket that exudes sophistication.

- A reversible Down Puffer Jacket, available in white, olive, and black tints, offering versatility with subtle stitched detailing on one side and a contrasting print on the other.

- Cotton bull denim Trucker Jacket, 5-Pocket Jean, 6-Panel, and a wool blend Beanie, all treated with garment dye and reflective resin lamination.

- A wool blend bouclé Cardigan that's perfect for the colder months.

- Cotton S/S Top, Hooded Sweatshirt, Sweatpant, and Camp Cap adorned with a unique spiderweb printed graphic.

- A printed cotton L/S Top that adds a touch of elegance to the collection.

The collaboration also brings back the iconic Patch Compass logo beanie, available in three colors, each boasting reflective properties. Additionally, the leather bomber jackets, constructed from cowhide, are set to be the showstoppers of the collection, featuring tonal stitched detailing and the Stone Island compass logo.

Release Details

The Stone Island x Supreme Fall 2023 collection is set to drop on Thursday, the 26th of October, at 5PM CET. While people are getting ready for this collab, others are expecting the NYC Crewneck.

Photo credit: Supreme

21 October 2023

SOUKUU by The North Face x Undercover A Fusion of Nature and Streetwear

The North Face, a brand synonymous with outdoor adventure, has teamed up with the streetwear giant Undercover to unveil their latest collaboration: SOUKUU.
This partnership is a harmonious blend of nature-inspired aesthetics and urban functionality, setting a new benchmark in the world of fashion collaborations.

The Essence of SOUKUU

Derived from the balance of calm and chaos, SOUKUU is a testament to the quiet confidence of nature.
This collaboration is not just about clothing; it's a celebration of the creative spirit, a fusion of craftsmanship, and a vision of the world both brands aspire to create.
The North Face's describes SOUKUU as a partnership born from the balance of calm and chaos, emphasizing its roots in nature.

Visionary Design

The mastermind behind this collaboration, Jun Takahashi, has breathed new life into iconic pieces from The North Face, seamlessly merging fashion with functionality.
The collection is an embodiment of a free approach and the "search for the essence." It's a harmonious balance between tranquillity and chaos, representing a world we aspire to create.

Technical Mastery

Let's go deeper, we see here an inspiration of “search of emptiness”. Jun Takahashi has utilized some of The North Face's most advanced tech from their Summit Series and Advanced Mountain Kit Performance line.
The collection boasts hiking accessories such as fur-lined hats, practical backpacks, and gloves that spell out "peace" and "love." Among the standout pieces are the iconic Nuptse Down jacket, the 50/50 Mountain Down jacket and trousers, and the Futurefleece jumpers and trousers.
The collaboration is not just aesthetically pleasing but is designed as a full-blown, head-to-toe utilitarian uniform.

Release Details

Mark your calendars for October 24, as this is when the SOUKUU collection will be available for purchase.
The North Face x Undercover collaboration will be available online and at select The North Face retail stores like Footdistrict or SNS. More to come.

For exclusive access, members of the XPLR PASS loyalty program can shop the collection on The North Face's official us website here.

EDIT : Now available on TNF Europe : UK, FR, DE.

Thoughts on the collab

For us, the SOUKUU by The North Face x Undercover collaboration shows the limitless possibilities when two giants from different realms come together.
It's a celebration of nature, creativity, and technical innovation. Stay tuned for more updates on this groundbreaking collaboration.

20 October 2023

Supreme x Nike Courtposite: A Golden Collaboration for 2023

In the dynamic world of streetwear and sneaker collaborations, few partnerships generate as much buzz as Supreme and Nike.

As sneakerheads and fashion enthusiasts got hyped last time with the release of Supreme's "Rammellzee" SB Dunks for the 2023 Fall/Winter collection, another collab is here: the Supreme x Nike Courtposite.

A Sneak Peek by the Tennis Pro

The collaboration was thrust into the limelight when the world's No. 1-ranked men's singles tennis player, Carlos Alcaraz, previewed the sneaker.

Just ahead of the US Open, Alcaraz, the reigning Grand Slam champion, made a pit stop at Nike's New York headquarters. Among the array of products he was gifted, the Supreme x Nike Courtposite stood out.

Design and Aesthetics

Originally teased in Supreme's 2023 F/W lookbook, Alcaraz's closer look gives fans a detailed view of the sneaker's design. The shoe boasts a shimmering gold Foamposite upper, subtly adorned with the iconic Supreme branding on the midfoot and tongue. A striking silver panel graces the center of the midsole, complemented by a sleek black outsole.

A nod to its origins, the Courtposite, first released in 2002, was crafted specifically for tennis, setting it apart from its basketball-focused sibling, the Foamposite.

More from the Collaboration Pipeline

The Supreme x Nike partnership doesn't stop there. Rumors are swirling about a Supreme x Nike Clogposite collaboration set to drop in Spring 2024. However, fans are still waiting for a first glimpse of this rumored pair.

Release Details

While Alcaraz's preview has certainly whetted appetites, the official release details remained under wraps. That was until a recent update. Supreme has now announced that the Nike Courtposite collaboration will be available in three distinct colorways. Sneaker enthusiasts can mark their calendars for Thursday, Oct. 19, when the shoes will be up for grabs on Supreme.com and at Supreme's flagship stores. For those in Japan and South Korea, the release is slated for Oct. 21. As for the retail pricing? That remains a mystery, for now.

Buy the black colorway on StockX here.

Buy the white colorway on StockX here.

Buy the Metallic Gold colorway on StockX here.

Conclusion

The Supreme x Nike Courtposite collaboration is a testament to the enduring appeal of both brands. With its rich history, unique design, and the buzz generated by a tennis superstar, this release is set to be one of the highlights of the 2023 sneaker calendar.

Stay tuned to moresneakers.com for more updates and the latest in sneaker news!

Photo credit: Supreme

28 September 2023

Jordan Brand Shows Off Entire Holiday 2023 Rotation

Nike has unveiled its latest rotation of Air Jordan Retros for the upcoming holiday season. The highlight of this collection is the "Gratitude" colorway of the Air Jordan XI. This year's retro collections are not just a nod to the past but are also designed with a vision for the future. With innovative plays on materials, unique color blocking, and more, these sneakers are set to make a statement. The collection will be available across SNKRS, nike.com, and select Jordan retail partners during the holiday season.

For sneaker enthusiasts and Jordan fans, this collection promises to bring a mix of classic and contemporary, ensuring there's something for everyone.

Air Jordan 1 Retro High 'Satin Bred'

Air Jordan 1 Retro High 'Royal Reimagined'

Air Jordan 1 Retro High 'Mauve'

Air Jordan 2 Retro 'Origins'

Air Jordan 3 Retro 'Fear'

Air Jordan 3 Retro 'Off-Noir'

Air Jordan 4 Retro SE 'Olive'

Air Jordan 5 Retro 'Navy'

Air Jordan 6 Retro 'Aqua'

Air Jordan 8 Retro 'Winterized'

Air Jordan 11 Retro 'Gratitude'

Air Jordan 11 Retro 'Neapolitan'

Air Jordan 12 Retro 'Cherry'

Air Jordan 13 Retro 'Wheat'

Air Jordan 14 Retro 'Black White'

Credit: Nike

21 September 2023

Review of the Air Jordan 1 Retro High OG Palomino - Detailed & on feet look

The Air Jordan 1 Retro High OG 'Palomino' was released on September 2nd at a price of €189.99/$180/£174.95.

It is undoubtedly one of the most eagerly awaited Air Jordan 1 High OG of 2023.

The term palomino refers to a golden-looking coat color in horses that visually resembles a light chestnut or golden yellow.
It's a rare species that results mainly from selective breeding and precise genetic cross-breeding.

The inspiration for the colorway on the recent Air Jordan 3 'Palomino' is clearer than on this Air Jordan 1 High.

That said, the official colorway is Black/Palomino/Sail/Metallic Gold. The tones used are perfectly in keeping with the current Autumn collection.

To start with, this edition features a special black box with metallic gold Nike branding, giving a luxurious look at first glance.

The nubuck used on the Toe box is a very luxurious brown colored nubuck.
This one is different from the other releases: it gives the impression of being very raw and unfinished. It looks as if it will evolve over time, with stains and marks that will make your pair unique.

On the tip, there's a black colored smooth leather that seems of slightly higher quality than the usual general releases of Air Jordan 1 High.
The eyelets & the Mid Panel are covered with the same Black leather giving the pair that classic Bred color blocking style.
Thus on the swoosh, the heel and the wing, the brown nubuck is applied again.

Under the laces is a classic black nylon tongue with gold-colored Nike branding, echoing the luxury feel of the box.
This detail has bugged a number of collectors and fans who would have preferred a brown branding to match the rest of the pair.
However, this isn't the first time this kind of detail has happened for the Swoosh brand. Always something unexpected in the familiar. The 'Nike Air' branding in gold can also be found on the insoles.
To finish off the look, there's a sail midsole and a brown outsole.
There are no additional laces with this release, just a pair of flat black laces.

Jordan brand thus offers us an Air Jordan 1 High ready for the fall and winter seasons.
A great alternative if you missed the Travis Scott AJ1 High or the AJ1 High 'Mocha'.
Some won't appreciate its lack of contrast with its very dark hues, others will be curious to rock them long term to see how it ages.
Overall, this is a solid release. The quality is spot on.
As for sizing, the Air Jordan 1 High is a true-to-size pair. So you can take your usual size.
If you're not familiar with the comfort of the Air Jordan 1 High, the pair includes a Nike Air Unit for cushioning and impact protection. It gives a close-to-the-ground, flat and firm feel.
There's not much in the way of advanced softness and comfort in this 1985 model.
That doesn't prevent it from maintaining a very decent average comfort for an every shoe.

The Air Jordan 1 Retro High OG 'Palomino' is still available at selected retailers online. Only a few sizes left though.
Check our full release page here.

05 September 2023

Celebrating Sneaker Culture - All You Need to Know About SNKRS Day 2023

In the world of sneakers, few events generate as much excitement and anticipation as Nike's annual SNKRS Day. This year, the event promises to be bigger and better, with a host of exclusive releases and activities lined up. Here's everything you need to know about SNKRS Day 2023.

What is SNKRS Day?

SNKRS Day is not just an event; it's a celebration of sneaker culture that brings enthusiasts from around the world together. Hosted annually by Nike, this one-day festivity is centered around the SNKRS app, a platform that offers a curated collection of the brand's most sought-after sneakers. From live streams to musical performances and scavenger hunts, SNKRS Day is a haven for sneaker aficionados, offering them a chance to immerse themselves in all things Nike.

When and Where: Mark Your Calendars!

This year, SNKRS Day is slated for September 9, breaking away from its traditional August schedule. The event primarily unfolds on the Nike SNKRS app, a digital platform that has occasionally extended to physical activations in the pre-COVID era. While the event has previously graced countries like the UK, Italy, Japan, and South Korea, this year it opens its doors to a global audience, promising a grander celebration than ever before.

How Does SNKRS Day Work?

The heart of SNKRS Day lies in the unique drawing system of the SNKRS app. This system allows users to enter a raffle for a chance to snag limited edition releases, making the purchase process both fair and exciting. This year, the event promises to be inclusive, welcoming all global members to participate in the festivities. Top-tier customers can look forward to exclusive events such as SNKRS Pass, SNKRS Stash, and live drops that pepper the day with surprises and exclusive access opportunities.

Sneak Peek: What's Dropping on SNKRS Day 2023?

As the day approaches, sneaker enthusiasts are buzzing with excitement to know what releases to expect on SNKRS Day 2023. We have the official list of releases that are set to make a splash:

- Women's Nike Air Footscape 'Natural Brown'
- Nike Air Max Plus 'Pure Platinum Sail'
- Women's Nike Dunk Low 'Vintage Navy'
- Air Jordan 1 Low 'World Make Japan'
- Nike Air Max 1 '86 'World Make Korea'

In addition to these confirmed releases, there's a buzz about a potential surprise drop. However, it's important to note that nothing can be confirmed at this moment. It's possible that the surprise might not be a product release but an immersive experience that allows members to engage with the event throughout the day. Regardless, participants are guaranteed a day filled with excitement and the joy of being part of a global sneaker celebration.

Moreover, fans are eagerly awaiting the return of physical SNKRS Pass and Stash events, which could see enthusiasts racing across cities to locate exclusive drop zones.

As we inch closer to the date, stay tuned for more updates and get ready to immerse yourself in a day of sneaker celebration like no other. SNKRS Day 2023 promises to be a day packed with fun, surprises, and of course, the best of Nike's sneaker releases.

06 September 2023

Review of the Nike Air Max 1 Chili 2.0 - Detailed & on feet look

If you love Air Maxes, and particularly Nike Air Max 1s, it won't have escaped you that Nike has gradually reopened the floodgates this year on this iconic 1987 model.

Better than that, the brand with the Swoosh is offering us a 2.0 version of the famous Nike Air Max 1 Chili released in 2003.

This new release features a color scheme similar to the original, but as usual with a few twists for a bit of freshness.

The pair features a white mesh upper appreciated by purists, complemented by gray suede overlays, and contrasted by a black mudguard, lining and Nike Air on the rear.

As for the Swoosh, it adds its sparkle to the side, opting for a red to match Tinker Hatfield's visible air unit and upper eyelets.

What are the differences between the Nike Air Max 1 Chili 1.0 and the 2.0 ?

Nike Air max 1 Chili 1.0 (2003) Pic by @flightskoolshouts

Well, you'll notice quite a few differences, right down to the details of the pair.

We can see straight away that the gray suede inserts of version 2.0 have replaced those in dark leather of version 1.0, emphasizing the contrast on the other elements of the pair.

Then the tongue label has had its colors reversed, from a red background/white branding to a white background/red branding. The black mesh lining was originally white.

Lastly, the outsole has lost its red front to be replaced by a mix of black and white.

The Nike Air Max 1 Chili 2.0 dropped online on July 20th, 2023 at a retail price of €149.99 | £139.95 | $140

About the sizing, the Nike Air Max 1 fits true to size. so we recommend to order your regular size.

While the model is now more than 36 years old, the comfort is still pretty good on these especially with the materials selected for the release.

You can grab a pair online via our release page where all release details are listed.

Enjoy our exclusive pictures & on feet look.

04 July 2023

The Tulie Yaito x adidas Originals Forum Hi - A Fusion of Streetwear and High Fashion

New York City-based designer Tulie Yaito, known for her vibrant designs and creative approach to color and materials, has collaborated with adidas to reimagine the iconic Forum Hi. This limited-edition sneaker, available from July 8, 2023, is a testament to Tulie's ability to fuse streetwear and high fashion, creating wearable luxury.

The Forum Hi, first introduced in 1984, is recognized for its crisscross ankle strap and high top stance. In this collaboration, these signature details are elevated with luxe leather and a Tulie sign-off. The design is inspired by Yaito’s popular knot and Keijō bags, featuring white pebble leather, faux pony hair, cowhide with detachable straps, blue and red ostrich embossed leather, green suede, and black paisley embossed cut out leather. This symphony of color and contrast pays homage to Tulie’s Jamaican roots and her forward-thinking approach to footwear.

Tulie expressed her excitement about the collaboration, stating, “adidas superstar shelltoe was the first pair of sneakers I owned and to have the opportunity to design a shoe with the brand is a full circle moment.” She emphasized that the collaboration is about advocating for women, especially those who came from little to nothing, who migrated with a mission, and fantasized about creating generational wealth and breaking boundaries.

Esaie Witherspoon, adidas Senior Product Manager, also expressed enthusiasm about the partnership, praising Tulie's unique ability to blend low and high brow, rediscover an iconic shoe, and give homage to her roots through color and contrast.

The exclusive sneaker, priced at $130 USD, is available in female sizing 3-13. It will be available on July 8, 2023, at select retailers and adidas store. All details here.

Tulie is a Queens-based accessories designer and co-founder of the coveted label, Yaito. Born and raised in Jamaica, Tulie relocated to New York to study fashion marketing and merchandising. In 2015, Tulie and her partner/co-founder Carlton launched their business with made-to-order custom pieces. Over time the brand has grown to encompass accessories, home goods, and outerwear. Tulie’s unique designs, like her label's viral knot bag, and approach to wearable luxury have amassed a loyal following and recognition from tastemakers and global media.

23 June 2023

The Jordan Luka 2 - A Shoe Built for Creating Space on the Court

The Jordan Brand has recently unveiled its latest creation, the Luka 2, a shoe designed with the unique playing style of Luka Doncic in mind. Known for his crafty game and talent for creating separation, Doncic's need for balance and control on the court has been the driving force behind the design of this new shoe.

A Shoe Designed for Nonlinear Movements

The Luka 2 is built for nonlinear movements, a key characteristic of Doncic's gameplay. To help create space on the court, the designers have evolved the combined use of full-length Formula 23 and the IsoPlate, both exclusive Jordan innovations. These features work together with a new medial Cushlon 3.0 wedge foam to help keep the foot in control, allowing players to efficiently push off their forefoot.

A Step-Back in Mind

The shoe is designed with the step-back in mind, one of the key moves that epitomize Doncic's game. The midsole is comprised of four parts, including the Formula 23 foam that rests directly underneath the foot, surrounded by a firm foam carrier. A soft foam wedge on the medial side helps the foot sink in slightly so it sits at a proper angle for pushing off the court. The latest version of the IsoPlate raises the lateral sidewall against the carrier foam to help keep the player on balance during lateral changes of direction.

Sustainability and Inspiration

In line with sustainability efforts, a Luka 2 colorway with at least 20 percent recycled material by weight will be released each season. Each colorway will be inspired by Doncic's home country of Slovenia.

Release and Availability

The Luka 2 will be released in the Luk.AI colorway on July 5 for select Nike Members globally and on July 11 on Jordan.com and at select retailers.

The Quai 54 Event and Stockists

Jordan Brand has chosen to promote this new silhouette using the Quai 54 event, a testament to the shoe's appeal and potential. For those interested in purchasing the Luka 2, we have a release page here with legitimate stockists to ensure you get your hands on this innovative shoe.

In conclusion, the Luka 2 is not just a shoe; it's a testament to Doncic's unique playing style and the Jordan Brand's commitment to innovation and sustainability.

Whether you're a fan of Doncic, a sneaker enthusiast, or a player looking for a shoe that offers balance and control on the court, the Luka 2 is worth checking out.

22 June 2023

Review of the Air Jordan 1 Low Quai 54 2023 - Detailed & on feet look

Do we still need to introduce Quai 54?

The world's biggest streetball tournament - Made in France - returns to Paris this summer to celebrate its 20th anniversary.

This year, Jordan Brand continues to collaborate with the Parisian event, revisiting a selection of basketball silhouettes and always creating new designs.

Among them is the Air Jordan 1 Low, which the Jumpman brand has been pushing for some time. We're thinking, of course, of the collaborations with Travis Scott, but also of more classic colorways like the Unc or the soon-to-arrive Black Toe.

The Air Jordan 1 Low 'Quai 54' 2023 celebrates this 20th anniversary with a trio of colors: black, red and green, inspired by Pan-Africanism.
The structure of the pair also features an original distribution, with a chiasmus of materials and colors between the 2 feet.
The toes are mismatched : green suede (left) and red leather (right) respectively, while the heels are also mismatched but crosswise to the front: red leather (left) and green suede (right).

The Wings & Q54 logo duo can be found on the heels and Jumpman & Q54 on the 2 tongues. A white midsole and a red outsole (under the 2 feet this time) complete and unify this deconstructed design.

The pair includes 2 pairs of laces: one black and one cream, both with pan-African lacestips.

A look both familiar and unexpected, this newly available low version stands out as usual in this Q54 edition.

The pair includes the classic Nike Air-Sole encapsulated unit for maximum cushioning and lightness.
The rubber outsole completes the performance with excellent everyday grip.
In terms of sizing, the Air Jordan 1 Low fits true to size. So you can order your regular size for these.

The Air Jordan 1 Low 'Quai 54' 2023 dropped online on Nike Store Europe on June 16th. Sizes are selling out right now.

A wider release is scheduled for June 23rd. Check our full release page not to miss them.

Enjoy our exclusive pictures & on feet look.

21 June 2023

Nike and Fortnite Unveil Airphoria - A New Dimension in Sneaker Culture

In an unprecedented move, Nike, the global sportswear giant, has partnered with Fortnite, the popular online video game, to launch "Airphoria", a unique gaming experience that merges the world of sneakers with the digital realm. This collaboration is a testament to Nike's innovative approach to engaging with its audience and a clear indication of the future of sports fandom.

Airphoria is an immersive gaming experience that brings Nike's iconic Air Max brand to life within the dynamic landscape of Fortnite. This virtual universe, meticulously crafted around the signature design elements of Air Max, offers players an exciting new way to engage with the sneaker brand. The launch of Airphoria marks a significant step in Nike's efforts to deepen its connection with fans and expand its digital ecosystem.

The Airphoria island in Fortnite is inspired by five iconic Air Max "Grails" - the Air Max 1 OG, Air Max 97, Air Max TW, Air Max Scorpion, and Air Max Pulse. These sneakers, each representing pivotal moments in Air Max history, hover above the virtual city, creating a state of "pure imagination and creativity."

In addition to the digital experience, Nike has also released a limited Airphoria-inspired collection on its website, bridging the gap between the virtual and physical worlds. Fortnite players can also purchase outfits showcased by the main Airphoria characters, Airie and Maxxed Out Max, in the Fortnite Item Shop.

The Airphoria island is accessible from June 20 at 12 pm ET through June 27 at 8 pm ET. This limited-time event is a must-visit for all sneakerheads and Fortnite enthusiasts.

As sneakerheads, we believe this collaboration between Nike and Fortnite is a game-changer. It not only showcases the potential of digital platforms in enhancing brand engagement but also underscores the growing influence of gaming culture in fashion and lifestyle sectors. It's a clear indication that the future of sneaker culture lies at the intersection of physical products and digital experiences.

Somehow, they are bringing the culture to where the youth are spending their time.

21 June 2023

Nike Mac Attack - A Travis Scott & John McEnroe Collab

The sneaker world is abuzz with the news of the return of the classic Nike Mac Attack. This iconic shoe, first introduced in the 1980s, is making a comeback in a big way, thanks to a collaboration between Nike, rap superstar Travis Scott, and legendary tennis player John McEnroe.

The Nike Mac Attack, originally designed for McEnroe in 1984, has been absent from the market for some time. This reissue marks a significant moment for Nike, as it's been a while since the brand has launched a reissue of this magnitude, leveraging the star power of two different eras.

The reissued Nike Mac Attack, now dubbed the Nike Attack, retains its original cross-trainer aesthetic. The shoe features a blend of greys, blacks, and whites, with red and blue accents throughout its mesh and leather upper.

A large grey leather mudguard wraps around the toe box, meeting the eyestays of the same construction. The design is completed by a white Mac Attack midsole and a grey rubber outsole.

The Nike Attack QS SP OG is set to release on June 23 at select Nike NBHD retailers, with a retail price of $120. All info will be available here.

The promotional campaign for the shoe features both Travis Scott and John McEnroe, adding to the anticipation and excitement surrounding the release.

The return of the Nike Mac Attack is not just a nod to the past, but also a testament to Nike's commitment to innovation and collaboration.

With Travis Scott's Utopia project on the horizon, fans can expect more exciting releases, including the rapper's first signature style.