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adidas Originals, a brand known for its innovative and
trendsetting designs, has recently announced a collaborative partnership with
renowned digital artist FEWOCiOUS. This partnership is a harmonious blend of adidas' commitment to innovation and FEWOCiOUS's creative flair, resulting in a
series of physical and digital product drops that are set to redefine the
boundaries of art, fashion, and technology.
The collaboration comes at a time when Non-Fungible Tokens (NFTs) are experiencing a surge in popularity. NFTs have found their way into various sectors, including decentralized finance, art, gaming, smart contracts, and fundraising. The trend shows no signs of slowing down, with big brands increasingly participating in established NFT communities and valuable collectibles being fractionalized. The adidas Originals and FEWOCiOUS collaboration is a testament to this trend, merging the physical and digital realms through the innovative use of NFTs.
The collaboration between adidas Originals and FEWOCiOUS is marked by the launch of a limited edition, product-linked Trefoil Flower Mint Pass. Owners of this pass will have the exclusive opportunity to redeem the artist-designed physical adidas Originals Campus 00’s sneaker later in the summer. Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker, which will become interoperable as virtual wearable within the upcoming avatar projects: FewoWorld Fewo’s & ALTS by adidas.
The adidas Originals Campus 00s sneaker, designed by FEWOCiOUS, features a timeless silhouette given a black and white 'linework' makeover, contrasted by a thick, blue and white cloud pattern lace.
The process of acquiring the FEWOCiOUS x adidas Originals Campus 00s involves several steps:
The collaboration between adidas Originals and FEWOCiOUS is a bold step into the future of fashion and technology, offering a unique blend of physical and digital assets. It's a testament to adidas' determination to stay at the forefront of innovation, embracing the rising trend of NFTs and the opportunities they offer.
Nike, the global sports brand, has recently launched a new initiative known as the Nike Well Collective. This initiative is a testament to Nike's commitment to promoting holistic wellness, focusing on the body, mind, and life.
The Nike Well Collective was inspired by insights from women and is designed to support wellness journeys for everyone, regardless of how they define them. The initiative is built on five pillars of holistic fitness: movement, mindfulness, nutrition, rest, and connection.
Movement is about providing resources, inspiration, and knowledge for physical activities, from traditional sports to activities like dance, yoga, walking, and stretching. Mindfulness promotes research-backed methods such as meditation, visualization, breath work, and self-talk to help individuals feel more centered and balanced.
Nutrition offers expert advice with an open-minded and shame-free approach to help people fuel their movement and feel their best. The rest pillar provides actionable ways to maximize sleep and recovery, while the connection pillar presents opportunities for community, both online and in person, along with promoting greater connection to nature and one's own self.
As part of this initiative, Nike will onboard more than 1,000 new global fitness trainers and engage with a diverse roster of world-class academics, researchers, scientists, medical professionals, and authors across its holistic fitness pillars. This move is aimed at making the Nike Well Collective a trusted source of guidance and support for holistic fitness.
Starting from June 13, Nike Live stores will be transformed into Nike Well Collective stores, and the @niketraining Instagram handle will become @nikewellcollective. These changes reflect Nike's evolution and its focus on the five pillars of holistic fitness.
In
conclusion, the Nike Well Collective is a significant step towards
promoting holistic wellness. It is not just about sports anymore; it's
about focusing on the body, mind, and life.
As Amy Montagne, VP/GM of
Global Nike Women’s, puts it, "Our ultimate goal is to help more people
move, feel good in their bodies and connect with what matters most — a life
well lived.
The sneaker world is no stranger to trends, but the rise of the Nike Zoom Vomero 5 has been nothing short of phenomenal. This sneaker, with its unique features and variety of colorways, has captured the hearts of sneaker enthusiasts and fashion influencers alike, making it a strong contender for the title of Sneaker of the Year.
The Nike Zoom Vomero 5 is not a new kid on the block. It first made its debut in 2011 as a performance shoe designed for speed demons looking to shave seconds off their mile times. However, it wasn't until its reintroduction in 2018, in collaboration with A-Cold-Wall, that the sneaker caught the attention of the fashion world.
Since then, the
Vomero 5 has been re-released in limited numbers, each time causing a frenzy
among sneakerheads and fashionistas.
However, I'm not sure runners are after
these in 2023...
The design of the Nike Zoom Vomero 5 is a perfect blend of retro and modern aesthetics. The sneaker boasts industrial motifs and technical craftsmanship, making it a standout in the current sneaker landscape. One of the most popular editions of the Vomero 5 is the Triple Black Edition, a sleek, all-black version that exudes a cool, urban vibe.
But the Nike Zoom Vomero 5 is not just about looks. It's a sneaker that delivers on performance and comfort as well. The shoe is highly breathable and features Nike's Zoom technology for active cushioning. It also has a range of design features that ensure great stability, making it not just a fashionable choice, but a practical one too.
The popularity of the Nike Zoom Vomero 5 can be attributed to several factors. The influence of social media and fashion influencers has played a significant role in its rise. The sneaker's retro silhouette resonates with the current nostalgia for Y2K-era kicks, making it a hit among Gen Z and millennial consumers.
The most recent hype was on the Doernbecher edition with the digital swoosh and other velcro accessories.
Credit : ohsufoundation/brasmark78
But what do customers have to say about the Nike Zoom Vomero 5? Are they unisex? Do they run true to size or big? And most importantly, are they comfortable?
The answer to all these questions is a resounding yes. The Nike Zoom Vomero 5 is a unisex sneaker that caters to all genders. It runs true to size, making it a reliable choice for online shoppers. And as for comfort, the Vomero 5 is often praised for its cushioning and stability, making it a comfortable choice for both everyday wear and physical activities.
Nike's role in the sneaker industry cannot be understated. With the Vomero 5, Nike has once again proven its ability to create sneakers that are not just fashionable, but also functional and comfortable. The Vomero 5 is a testament to Nike's innovation and influence in the sneaker world.
With its growing popularity, the Nike Zoom Vomero 5 is poised for a big future. Nike is set to release more colorways and collaborations, further cementing the Vomero 5's status as a must-have sneaker.
In conclusion, the Nike
Zoom Vomero 5 is more than just a sneaker. It's a symbol of the intersection
between fashion and function, between nostalgia and modernity.
We can also say
that Nike bring this silhouette back on the shelves because people are more and
more looking into lifestyle sneake and half performance half aesthetic like asics
and new balance.
Originally released in 2017, the adidas Originals Yeezy Boost 350 V2 ‘Zebra’ is certainly one of the most iconic colorway of the V2 version.
Its very first drop happened in February 2017 and generated a real enthusiasm after adidas announcing that they will be limited to Adidas stores only.
This, of course, drove up prices on the secondary market, which reached around $1,000 at the time.
After that, adidas slowly opened the floodgates, regularly restocking specific models and producing the Yeezy line in ever-increasing quantities.
Some will say it kills the model, others will appreciate being able to buy a pair at the retail price.
The Zebra colorway remains one of the most restocked in the Kanye West x adidas collaboration.
Taking up the irregular lines of the Beluga, its subtly alternating black and white pattern brought a contrast and look never before seen on the Yeezy 350 V2.
The adidas Originals Yeezy Boost 350 V2 ‘Zebra’ features a swirling Cream/Black Primeknit upper constrasting with a white side panel stripe & a red mirrored ‘SPLY-350’ mark.
The pair still have the classic distinct centre stitching & the signature heel tab at the back.
A semi-translucent rubber outsole and TPU sidewalls create a striking effect while the midsole utilizes adidas innovative BOOST technology for a perfect comfort.
The sizing of the Yeezy 350 V2 has changed a little bit during the history of the collaboration.
I used to buy my regular size on these even if they are known to be a little tight on the toe box.
But since 2022 particularly, the production changed and we highly recommend to go at least half size up cause they fit small.
They restocked certainly for the last time earlier this week.
It was maybe your last chance to grab a pair at retail since the collaboration with Ye is terminated now.
No worries you can still grab a pair from marketplaces via our release page.
Name : Adidas Originals Yeezy Boost 350 V2 ‘Zebra’
Color: White/Core Red/Black
Style Code: CP9654
Check our exclusive & detailed look below :
Samba, a name synonymous with style and comfort, has been a staple in the world of sneakers since its inception. Born in the realm of football, Samba has transcended its original purpose to become a fashion statement that resonates with people from all walks of life. This article delves into the history, the current popularity, and the enduring appeal of this iconic trainer.
Originally designed as football boots, Samba has left an indelible mark on the world of sports. Its innovative features, aimed at providing better grip on flat, hard surfaces, made it a popular choice for football players. Over the years, it has evolved from being a sports gear to a fashion wear, seamlessly blending the boundaries between the two.
The popularity of this trainer extends beyond the sports field. It has been embraced by celebrities, influencers, and fashion enthusiasts alike. Collaborations with designers and brands have further elevated its status in the fashion world. The impact of Samba on street fashion is undeniable, with its distinctive look and timeless appeal making it a must-have in every wardrobe.
One such collaboration that has made a significant impact is the Ronnie Fieg KITH Samba. For the latest installment of The 8th Street, Ronnie Fieg partnered with adidas Originals and Clarks Originals to reimagine our silhouette in three exclusive colorways. This collaboration has brought a fresh and innovative twist to the iconic Samba look, further cementing its status as a trendy footwear.
Over the years, the look of Samba has undergone several changes, each adding a new dimension to its style. From the iconic 'suction' like feature on the gumsole to the introduction of new models and variations, the evolution of Samba reflects the brand's commitment to innovation and style.
You can check the current available of the Samba OG Black here and White here.
One of the key aspects that contribute to the popularity of this pair is its comfort and fit. So, are they unisex? Yes, it caters to both men and women, making it a unisex choice. When it comes to size, it generally runs true to size, providing a comfortable fit for all. The premium leather upper and the brown rubber sole contribute to the overall comfort of the shoe, making it suitable for long hours of wear.
Its popularity is not just confined to its comfort and style. There's a certain phenomenon associated with these shoes that makes them sell out quickly. So, why are adidas Samba sold out? The answer lies in its timeless appeal and versatile look that resonates with a wide range of consumers. And why are adidas Samba so popular? Its popularity can be attributed to its ability to blend functionality with style, making it a preferred choice for sports enthusiasts and fashion lovers alike.
Samba holds a significant place in cultural history. In the UK, it played a crucial role in the 'Casual Culture' and 'Terrace Wear' trend, becoming a symbol of the sub-culture. The influence of this silhouette extends to the music industry as well, with popular musicians like Bob Marley and Freddie Mercury often seen wearing the model.
While Samba continues to hold its ground, another adidas model, the Gazelle, has been making waves in the sneaker world. The Gazelle, initially designed as an indoor football sneaker, has undergone a reinvention to become a popular choice among sneaker enthusiasts. However, thetimeless appeal and versatility of Samba continue to make it a strong contender in the world of sneakers.
As we step into 2023, Samba continues to be a classic that never goes out of style. Its timeless look, coupled with its enduring appeal, makes it a popular choice among sneaker enthusiasts. The Samba's ability to blend functionality with style, and its presence in pop culture, further cements its status as a must-have footwear.
Whether it's the classic black and white look or the vibrant color variations, Samba is a shoe that never goes out of style. The recent collaboration with Ronnie Fieg KITH has added a new dimension to the Samba popularity, introducing fresh colorways and elements that resonate with the modern consumer.
The enduring appeal of
Samba lies in its ability to adapt to changing trends while maintaining its
original charm. From the football field to the fashion runway, Samba has come a
long way, proving that it's not just a shoe, but a lifestyle. As we look
towards the future, one thing is certain - the adidas Samba OG is here to stay.
Make sure to check our dedicated page where you can find your favourite
colorway here.
JD Sports Fashion, the British retail group, is making significant moves in its expansion strategy by announcing its intention to acquire Groupe Courir, a leading player in the European sports footwear and apparel sector. This acquisition aligns with JD's focus on complementary concepts and its aim to become a powerhouse in the athletic leisurewear market.
In addition, JD is reviewing its shareholdings in subsidiary businesses across Europe to simplify operations and accelerate development opportunities. Let's delve into the details of JD Group's plan to acquire Courir and the broader context of its strategic growth initiatives.
JD Sports Fashion has entered into exclusive negotiations with the owners of Groupe Courir, based in Paris, for the potential acquisition of 100% of the issued share capital for an enterprise value of €520 million. Courir operates 313 stores across six European countries and caters to the female consumer segment, making it a valuable addition to JD's portfolio [1]. The acquisition is expected to be completed after the mandatory consultation process with Courir's works council and an anti-trust review. JD aims to retain Courir's senior management and operational infrastructure, allowing the brand to operate autonomously from JD's French operations.
Courir's differentiated product mix, brand strategies, and store designs directed towards female consumers perfectly complement JD's existing offerings. JD plans to leverage Courir's extensive knowledge in managing female-oriented stores to broaden its capabilities and explore global opportunities. This acquisition aligns with JD's growth strategy of focusing on complementary concepts, as emphasized during its recent Capital Markets Event. By prioritizing the development of the JD brand and securing greater control over its long-term development, JD aims to use its assets more efficiently and simplify group operations.
Courir recorded consolidated revenues of €609.8 million in the 52-week period ended December 31, 2022, with a profit before interest and tax of €47.4 million and gross assets of €678.4 million. After deducting net debt of €195 million, JD will pay €325 million for the acquisition, funded through its available cash resources . The net debt in Courir mainly consists of existing funding lines of approximately €210 million, which will be refinanced at completion.
In line with its strategy to streamline operations, JD has completed the acquisition of the remaining 20% of JD Sports Fashion Germany GmbH, further consolidating its control over its subsidiary businesses . Additionally, JD is engaged in formal discussions with minority shareholders of Iberian Sports Retail Group (ISRG) to determine the future ownership structure, including the JD shareholding held by ISRG. Various outcomes are being considered, and further clarity on the matter is expected in the summer.
JD Group's plan to acquire Groupe Courir reflects its commitment to strategic growth and expansion in the European market. The acquisition of Courir, with its strong presence in the sports footwear and apparel sector, presents JD with opportunities to enhance its offerings and reach a wider customer base.
By focusing on complementary concepts and streamlining operations, JD aims to simplify decision-making processes, utilize assets more efficiently, and solidify its position as a leading player in the athletic leisurewear industry.
Source : JDPLC
In a recent official communication, adidas, the renowned sportswear company, revealed its plans to make available a portion of the remaining inventory of adidas YEEZY products. The initial release, scheduled for the end of May 2023, will exclusively be accessible through adidas.com/yeezy and the adidas CONFIRMED app. This move comes after the termination of the YEEZY partnership in October 2022, and it aims to address the company's inventory situation while making a positive impact on society. Additionally, adidas has decided to donate a significant amount of the released inventory to selected organizations combating discrimination and hate, particularly racism and antisemitism.
Adidas took considerable time to carefully consider various scenarios for the remaining YEEZY inventory. Seeking input from a diverse range of stakeholders, including employees, organizations, communities, and consumers, the company was committed to responsibly managing these products. Ultimately, the preferred option that emerged from these discussions was to sell and donate the inventory. This decision not only respects the creative designs and produced shoes but also safeguards the interests of supply chain partners who would have been negatively affected by cancellations.
With a strong stance against hate in sport and society, adidas CEO Bjørn Gulden emphasized the company's commitment to combating discrimination. By making the YEEZY inventory available and contributing to organizations that fight against hate, adidas aims to generate a positive impact within communities. The Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change are among the organizations set to benefit from adidas' donations. This proactive step by adidas has been praised by the ADL, highlighting the company's thoughtfulness in addressing the rising levels of antisemitism and its support for education and other initiatives to combat prejudice and hate.
Adidas acknowledges that the decision to release the remaining YEEZY inventory is driven, in part, by the need to recoup their investment. However, the company has taken a principled approach by ensuring that this decision also aligns with their commitment to social responsibility. By transforming a potentially negative situation into a positive outcome, adidas demonstrates its dedication to its people, the communities it serves, and the fight against hate.
In an effort to leave a lasting legacy and foster positive change, adidas has announced a partnership with the Philonise & Keeta Floyd Institute for Social Change. Named after Philonise Floyd, the brother of George Floyd, this institute aims to drive community programs through sport and education. By working together, adidas and the Philonise & Keeta Floyd Institute for Social Change strive to make a meaningful impact, using sport as a catalyst for positive social transformation.
adidas' decision to release a portion of the remaining YEEZY inventory represents a significant step toward responsibly managing their stock while combatting discrimination and hate. By partnering with organizations such as the ADL and the Philonise & Keeta Floyd Institute for Social Change, adidas aims to make a positive impact on society. This move demonstrates the company's commitment to its values and their belief that there is no place in sport or society for any form of hate. Through this initiative, adidas sets an example for other public companies, highlighting the importance of engaging with communities and addressing pressing issues that require collective action.