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04 July 2023

The Tulie Yaito x adidas Originals Forum Hi - A Fusion of Streetwear and High Fashion

New York City-based designer Tulie Yaito, known for her vibrant designs and creative approach to color and materials, has collaborated with adidas to reimagine the iconic Forum Hi. This limited-edition sneaker, available from July 8, 2023, is a testament to Tulie's ability to fuse streetwear and high fashion, creating wearable luxury.

The Forum Hi, first introduced in 1984, is recognized for its crisscross ankle strap and high top stance. In this collaboration, these signature details are elevated with luxe leather and a Tulie sign-off. The design is inspired by Yaito’s popular knot and Keijō bags, featuring white pebble leather, faux pony hair, cowhide with detachable straps, blue and red ostrich embossed leather, green suede, and black paisley embossed cut out leather. This symphony of color and contrast pays homage to Tulie’s Jamaican roots and her forward-thinking approach to footwear.

Tulie expressed her excitement about the collaboration, stating, “adidas superstar shelltoe was the first pair of sneakers I owned and to have the opportunity to design a shoe with the brand is a full circle moment.” She emphasized that the collaboration is about advocating for women, especially those who came from little to nothing, who migrated with a mission, and fantasized about creating generational wealth and breaking boundaries.

Esaie Witherspoon, adidas Senior Product Manager, also expressed enthusiasm about the partnership, praising Tulie's unique ability to blend low and high brow, rediscover an iconic shoe, and give homage to her roots through color and contrast.

The exclusive sneaker, priced at $130 USD, is available in female sizing 3-13. It will be available on July 8, 2023, at select retailers and adidas store. All details here.

Tulie is a Queens-based accessories designer and co-founder of the coveted label, Yaito. Born and raised in Jamaica, Tulie relocated to New York to study fashion marketing and merchandising. In 2015, Tulie and her partner/co-founder Carlton launched their business with made-to-order custom pieces. Over time the brand has grown to encompass accessories, home goods, and outerwear. Tulie’s unique designs, like her label's viral knot bag, and approach to wearable luxury have amassed a loyal following and recognition from tastemakers and global media.

23 June 2023

The Jordan Luka 2 - A Shoe Built for Creating Space on the Court

The Jordan Brand has recently unveiled its latest creation, the Luka 2, a shoe designed with the unique playing style of Luka Doncic in mind. Known for his crafty game and talent for creating separation, Doncic's need for balance and control on the court has been the driving force behind the design of this new shoe.

A Shoe Designed for Nonlinear Movements

The Luka 2 is built for nonlinear movements, a key characteristic of Doncic's gameplay. To help create space on the court, the designers have evolved the combined use of full-length Formula 23 and the IsoPlate, both exclusive Jordan innovations. These features work together with a new medial Cushlon 3.0 wedge foam to help keep the foot in control, allowing players to efficiently push off their forefoot.

A Step-Back in Mind

The shoe is designed with the step-back in mind, one of the key moves that epitomize Doncic's game. The midsole is comprised of four parts, including the Formula 23 foam that rests directly underneath the foot, surrounded by a firm foam carrier. A soft foam wedge on the medial side helps the foot sink in slightly so it sits at a proper angle for pushing off the court. The latest version of the IsoPlate raises the lateral sidewall against the carrier foam to help keep the player on balance during lateral changes of direction.

Sustainability and Inspiration

In line with sustainability efforts, a Luka 2 colorway with at least 20 percent recycled material by weight will be released each season. Each colorway will be inspired by Doncic's home country of Slovenia.

Release and Availability

The Luka 2 will be released in the Luk.AI colorway on July 5 for select Nike Members globally and on July 11 on Jordan.com and at select retailers.

The Quai 54 Event and Stockists

Jordan Brand has chosen to promote this new silhouette using the Quai 54 event, a testament to the shoe's appeal and potential. For those interested in purchasing the Luka 2, we have a release page here with legitimate stockists to ensure you get your hands on this innovative shoe.

In conclusion, the Luka 2 is not just a shoe; it's a testament to Doncic's unique playing style and the Jordan Brand's commitment to innovation and sustainability.

Whether you're a fan of Doncic, a sneaker enthusiast, or a player looking for a shoe that offers balance and control on the court, the Luka 2 is worth checking out.

22 June 2023

Review of the Air Jordan 1 Low Quai 54 2023 - Detailed & on feet look

Do we still need to introduce Quai 54?

The world's biggest streetball tournament - Made in France - returns to Paris this summer to celebrate its 20th anniversary.

This year, Jordan Brand continues to collaborate with the Parisian event, revisiting a selection of basketball silhouettes and always creating new designs.

Among them is the Air Jordan 1 Low, which the Jumpman brand has been pushing for some time. We're thinking, of course, of the collaborations with Travis Scott, but also of more classic colorways like the Unc or the soon-to-arrive Black Toe.

The Air Jordan 1 Low 'Quai 54' 2023 celebrates this 20th anniversary with a trio of colors: black, red and green, inspired by Pan-Africanism.
The structure of the pair also features an original distribution, with a chiasmus of materials and colors between the 2 feet.
The toes are mismatched : green suede (left) and red leather (right) respectively, while the heels are also mismatched but crosswise to the front: red leather (left) and green suede (right).

The Wings & Q54 logo duo can be found on the heels and Jumpman & Q54 on the 2 tongues. A white midsole and a red outsole (under the 2 feet this time) complete and unify this deconstructed design.

The pair includes 2 pairs of laces: one black and one cream, both with pan-African lacestips.

A look both familiar and unexpected, this newly available low version stands out as usual in this Q54 edition.

The pair includes the classic Nike Air-Sole encapsulated unit for maximum cushioning and lightness.
The rubber outsole completes the performance with excellent everyday grip.
In terms of sizing, the Air Jordan 1 Low fits true to size. So you can order your regular size for these.

The Air Jordan 1 Low 'Quai 54' 2023 dropped online on Nike Store Europe on June 16th. Sizes are selling out right now.

A wider release is scheduled for June 23rd. Check our full release page not to miss them.

Enjoy our exclusive pictures & on feet look.

21 June 2023

Nike and Fortnite Unveil Airphoria - A New Dimension in Sneaker Culture

In an unprecedented move, Nike, the global sportswear giant, has partnered with Fortnite, the popular online video game, to launch "Airphoria", a unique gaming experience that merges the world of sneakers with the digital realm. This collaboration is a testament to Nike's innovative approach to engaging with its audience and a clear indication of the future of sports fandom.

Airphoria is an immersive gaming experience that brings Nike's iconic Air Max brand to life within the dynamic landscape of Fortnite. This virtual universe, meticulously crafted around the signature design elements of Air Max, offers players an exciting new way to engage with the sneaker brand. The launch of Airphoria marks a significant step in Nike's efforts to deepen its connection with fans and expand its digital ecosystem.

The Airphoria island in Fortnite is inspired by five iconic Air Max "Grails" - the Air Max 1 OG, Air Max 97, Air Max TW, Air Max Scorpion, and Air Max Pulse. These sneakers, each representing pivotal moments in Air Max history, hover above the virtual city, creating a state of "pure imagination and creativity."

In addition to the digital experience, Nike has also released a limited Airphoria-inspired collection on its website, bridging the gap between the virtual and physical worlds. Fortnite players can also purchase outfits showcased by the main Airphoria characters, Airie and Maxxed Out Max, in the Fortnite Item Shop.

The Airphoria island is accessible from June 20 at 12 pm ET through June 27 at 8 pm ET. This limited-time event is a must-visit for all sneakerheads and Fortnite enthusiasts.

As sneakerheads, we believe this collaboration between Nike and Fortnite is a game-changer. It not only showcases the potential of digital platforms in enhancing brand engagement but also underscores the growing influence of gaming culture in fashion and lifestyle sectors. It's a clear indication that the future of sneaker culture lies at the intersection of physical products and digital experiences.

Somehow, they are bringing the culture to where the youth are spending their time.

21 June 2023

Nike Mac Attack - A Travis Scott & John McEnroe Collab

The sneaker world is abuzz with the news of the return of the classic Nike Mac Attack. This iconic shoe, first introduced in the 1980s, is making a comeback in a big way, thanks to a collaboration between Nike, rap superstar Travis Scott, and legendary tennis player John McEnroe.

The Nike Mac Attack, originally designed for McEnroe in 1984, has been absent from the market for some time. This reissue marks a significant moment for Nike, as it's been a while since the brand has launched a reissue of this magnitude, leveraging the star power of two different eras.

The reissued Nike Mac Attack, now dubbed the Nike Attack, retains its original cross-trainer aesthetic. The shoe features a blend of greys, blacks, and whites, with red and blue accents throughout its mesh and leather upper.

A large grey leather mudguard wraps around the toe box, meeting the eyestays of the same construction. The design is completed by a white Mac Attack midsole and a grey rubber outsole.

The Nike Attack QS SP OG is set to release on June 23 at select Nike NBHD retailers, with a retail price of $120. All info will be available here.

The promotional campaign for the shoe features both Travis Scott and John McEnroe, adding to the anticipation and excitement surrounding the release.

The return of the Nike Mac Attack is not just a nod to the past, but also a testament to Nike's commitment to innovation and collaboration.

With Travis Scott's Utopia project on the horizon, fans can expect more exciting releases, including the rapper's first signature style.

18 June 2023

The Highly Anticipated Release of the Clot x Nike Dunk Cork

As the sneaker world buzzes with anticipation, the release of the Clot x Nike Dunk Cork is just around the corner. This unique collaboration between Clot and Nike is set to hit the global market on June 23, marking a significant milestone in the world of footwear.

The Clot x Nike Dunk Cork is not just a sneaker; it's a celebration of Clot's 20th anniversary and a nod to the creative journey of its founder and creative director, Edison Chen. The shoe's distinctive cork upper is a tribute to Chen's early days of using cork boards as mood boards, transforming the Nike sneaker into a mood board for everyone.

The shoe boasts a Dunk Low silhouette and a cork-inspired tonal colorway, complemented by a cream-colored midsole and a dark brown outsole and lining. The backtab flips up to reveal 2003 in Arabic numerals and Chinese on the left shoe and 2023 on the right, paying tribute to Clot's twenty-year milestone.

But what sets the Clot x Nike Dunk Cork apart is its customization feature. Each shoe comes with six interchangeable velcro Swooshes, allowing wearers to express their style and creativity. The Swoosh renditions include red Silk Royale, snakeskin, metallic rose gold, reflective, Bordeaux velour, and turquoise. Additionally, the shoe comes with three lace options of white, red-and-black, and turquoise for further style upgrades.

The Clot x Nike Dunk Cork is more than just a shoe; it's a blank canvas for you to dream big and realize your dreams. As Edison Chen puts it, "This shoe is supposed to be a blank canvas for you to dream big, and for you to realize your dreams and put your own little motif on a Nike."

The Clot x Nike Dunk Cork is priced at HKD 1,099 / RMB 1,099 / NTD 4,900 / USD 150 and will be available at select JUICE selling doors worldwide. Raffles across selected locations and platforms will open starting from June 20, HKT. International customers may enter the raffle through the JUICE App from June 20, HKT (June 19, PST).

For more details about the raffle, please refer to the image below. All links to buy at retail and resale will be listed here.

Don't miss out on this unique opportunity to own a piece of sneaker history and express your style with the Clot x Nike Dunk Cork.

17 June 2023

Review of the adidas Yeezy Boost 350 V2 Carbon Beluga - Detailed & on feet look

If you know anything about the timeline of the collaboration between Kanye West aka Ye and adidas, then you know that the 'Beluga' colorway is like no other.

In fact, it's the OG colorway i.e. the very first colorway that launched Version 2 (V2) of the adidas Yeezy Boost 350 in 2016.
This update would lead to the central success of the entire Yeezy range, becoming its flagship product.

This new edition is released at a time when the partnership between the rapper and the 3-stripes brand has come to an end, like an echo coming full circle.

Directly inspired by the OG version with a slight twist, the adidas Yeezy Boost 350 V2 'Carbon Beluga' features a primeknit upper blending different shades of gray & khaki, but here in a darker palette, or 'carbonized' as it were.
The bright orange stripe on the side remains the same, providing maximum eye-catching contrast. It is almost doubled by a dark khaki stripe running the length of the sneaker.
The upper construction also remains true to the OG colorway, with alternating irregular lines that seem to meet at the toe, complemented by touches of orange.
This Pattern has been also successfully applied to the Zebra colorway.

All this is set on the boost sole, whose comfort has already been proven.

This is the OG colorway revisited. No big news with this release for fans of the brand.
But it's still an opportunity to add to your collection, or to acquire a Beluga colorway for those who missed out on the earlier editions.

As for sizing, don't forget to take at least half a size above your usual size.
The Yeezy 350 V2 runs small thanks to its primeknit construction, which cushions the shape of the foot.

The adidas Yeezy Boost 350 V2 'Carbon Beluga' was released on June 1, 2023 at a retail price of €230 | £200 | $230 on adidas Confirmed.

You can purchase a pair on the secondary market via our release page.

Enjoy our exclusive pictures & look.

16 June 2023

How to Buy the FEWOCiOUS x adidas Originals Campus 00s - A Step-by-Step Guide

adidas Originals, a brand known for its innovative and trendsetting designs, has recently announced a collaborative partnership with renowned digital artist FEWOCiOUS. This partnership is a harmonious blend of adidas' commitment to innovation and FEWOCiOUS's creative flair, resulting in a series of physical and digital product drops that are set to redefine the boundaries of art, fashion, and technology.

The Rise of NFTs

The collaboration comes at a time when Non-Fungible Tokens (NFTs) are experiencing a surge in popularity. NFTs have found their way into various sectors, including decentralized finance, art, gaming, smart contracts, and fundraising. The trend shows no signs of slowing down, with big brands increasingly participating in established NFT communities and valuable collectibles being fractionalized. The adidas Originals and FEWOCiOUS collaboration is a testament to this trend, merging the physical and digital realms through the innovative use of NFTs.

The adidas Originals and FEWOCiOUS Collaboration

The collaboration between adidas Originals and FEWOCiOUS is marked by the launch of a limited edition, product-linked Trefoil Flower Mint Pass. Owners of this pass will have the exclusive opportunity to redeem the artist-designed physical adidas Originals Campus 00’s sneaker later in the summer. Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker, which will become interoperable as virtual wearable within the upcoming avatar projects: FewoWorld Fewo’s & ALTS by adidas.

The adidas Originals Campus 00s sneaker, designed by FEWOCiOUS, features a timeless silhouette given a black and white 'linework' makeover, contrasted by a thick, blue and white cloud pattern lace.

How to Buy the FEWOCiOUS x adidas Originals Campus 00s

The process of acquiring the FEWOCiOUS x adidas Originals Campus 00s involves several steps:

1. Purchase the Trefoil Flower Mint Pass: The limited-edition Trefoil Flower Mint Pass was launched on June 22 and is available for mint and purchase through OpenSea. The supply is limited to 4,500 passes, offered on a first-come, first-serve basis
2. Redeem the Sneaker: Owners of the Trefoil Flower Mint Pass will have the opportunity to freely redeem the artist-designed physical adidas Originals Campus 00’s sneaker later in the summer.
3. Receive the Digital Twin: Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker.
4. Wait for Delivery: The adidas Originals x FEWOCiOUS Campus 00s physical sneaker will start shipping in September 2023.

The collaboration between adidas Originals and FEWOCiOUS is a bold step into the future of fashion and technology, offering a unique blend of physical and digital assets. It's a testament to adidas' determination to stay at the forefront of innovation, embracing the rising trend of NFTs and the opportunities they offer.

15 June 2023

Nike Well Collective - A Holistic Approach to Wellness

Nike, the global sports brand, has recently launched a new initiative known as the Nike Well Collective. This initiative is a testament to Nike's commitment to promoting holistic wellness, focusing on the body, mind, and life.

The Nike Well Collective was inspired by insights from women and is designed to support wellness journeys for everyone, regardless of how they define them. The initiative is built on five pillars of holistic fitness: movement, mindfulness, nutrition, rest, and connection.

Movement is about providing resources, inspiration, and knowledge for physical activities, from traditional sports to activities like dance, yoga, walking, and stretching. Mindfulness promotes research-backed methods such as meditation, visualization, breath work, and self-talk to help individuals feel more centered and balanced.

Nutrition offers expert advice with an open-minded and shame-free approach to help people fuel their movement and feel their best. The rest pillar provides actionable ways to maximize sleep and recovery, while the connection pillar presents opportunities for community, both online and in person, along with promoting greater connection to nature and one's own self.

As part of this initiative, Nike will onboard more than 1,000 new global fitness trainers and engage with a diverse roster of world-class academics, researchers, scientists, medical professionals, and authors across its holistic fitness pillars. This move is aimed at making the Nike Well Collective a trusted source of guidance and support for holistic fitness.

Starting from June 13, Nike Live stores will be transformed into Nike Well Collective stores, and the @niketraining Instagram handle will become @nikewellcollective. These changes reflect Nike's evolution and its focus on the five pillars of holistic fitness.

In conclusion, the Nike Well Collective is a significant step towards promoting holistic wellness. It is not just about sports anymore; it's about focusing on the body, mind, and life.
As Amy Montagne, VP/GM of Global Nike Women’s, puts it, "Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most — a life well lived.

14 June 2023

Nike Zoom Vomero 5 - The Resurgence of a Sneaker Icon in 2023

The sneaker world is no stranger to trends, but the rise of the Nike Zoom Vomero 5 has been nothing short of phenomenal. This sneaker, with its unique features and variety of colorways, has captured the hearts of sneaker enthusiasts and fashion influencers alike, making it a strong contender for the title of Sneaker of the Year.

History and Evolution of Nike Zoom Vomero 5

The Nike Zoom Vomero 5 is not a new kid on the block. It first made its debut in 2011 as a performance shoe designed for speed demons looking to shave seconds off their mile times. However, it wasn't until its reintroduction in 2018, in collaboration with A-Cold-Wall, that the sneaker caught the attention of the fashion world.

Since then, the Vomero 5 has been re-released in limited numbers, each time causing a frenzy among sneakerheads and fashionistas.
However, I'm not sure runners are after these in 2023...

Design and Aesthetics

The design of the Nike Zoom Vomero 5 is a perfect blend of retro and modern aesthetics. The sneaker boasts industrial motifs and technical craftsmanship, making it a standout in the current sneaker landscape. One of the most popular editions of the Vomero 5 is the Triple Black Edition, a sleek, all-black version that exudes a cool, urban vibe.

Performance and Comfort

But the Nike Zoom Vomero 5 is not just about looks. It's a sneaker that delivers on performance and comfort as well. The shoe is highly breathable and features Nike's Zoom technology for active cushioning. It also has a range of design features that ensure great stability, making it not just a fashionable choice, but a practical one too.

Popularity and Trend

The popularity of the Nike Zoom Vomero 5 can be attributed to several factors. The influence of social media and fashion influencers has played a significant role in its rise. The sneaker's retro silhouette resonates with the current nostalgia for Y2K-era kicks, making it a hit among Gen Z and millennial consumers.

The most recent hype was on the Doernbecher edition with the digital swoosh and other velcro accessories.

Credit : ohsufoundation/brasmark78

Customer Reviews and Feedback

But what do customers have to say about the Nike Zoom Vomero 5? Are they unisex? Do they run true to size or big? And most importantly, are they comfortable?

The answer to all these questions is a resounding yes. The Nike Zoom Vomero 5 is a unisex sneaker that caters to all genders. It runs true to size, making it a reliable choice for online shoppers. And as for comfort, the Vomero 5 is often praised for its cushioning and stability, making it a comfortable choice for both everyday wear and physical activities.

The Role of Nike in the Sneaker Industry

Nike's role in the sneaker industry cannot be understated. With the Vomero 5, Nike has once again proven its ability to create sneakers that are not just fashionable, but also functional and comfortable. The Vomero 5 is a testament to Nike's innovation and influence in the sneaker world.

Future Prospects

With its growing popularity, the Nike Zoom Vomero 5 is poised for a big future. Nike is set to release more colorways and collaborations, further cementing the Vomero 5's status as a must-have sneaker.

Conclusion

In conclusion, the Nike Zoom Vomero 5 is more than just a sneaker. It's a symbol of the intersection between fashion and function, between nostalgia and modernity.
We can also say that Nike bring this silhouette back on the shelves because people are more and more looking into lifestyle sneake and half performance half aesthetic like asics and new balance.

14 June 2023

Supreme Revenue Decline Signals Changing Times in Streetwear

Supreme, the New York-based streetwear giant, faced a significant challenge in the financial year ended March 2023. According to the annual report from parent company VF Corp, Supreme's revenue fell to $523.1 million, a decline from $561.5 million in the previous year.

The brand's net income also took a tumble, decreasing to $64.8 million from $82.4 million the year before. These figures fell short of VF Corp's projections, which had anticipated Supreme to generate revenues of $600 million last year.

One of the most significant factors contributing to this decline is the shift in the fashion trend cycle. Streetwear, once the darling of the fashion world and a key driver of Supreme's success, has seen its significance fade as new trends emerge.

Gen-Z, a key demographic for Supreme, has been diverting their attention to smaller brands. Brands like Aimé Leon Dore, Corteiz, and Free The Youth are connecting with youth culture and taking market share from Supreme. This shift in consumer preference was highlighted last year when Supreme lost its crown as the most traded brand on the resale platform StockX for the first time ever, replaced by Jerry Lorenzo's Fear of God.

While the streetwear trend may be shifting, it's clear that the culture it represents still holds relevance in the fashion world. As Supreme navigates these changes, it will be interesting to see how the brand evolves to meet the changing demands of its audience.

14 June 2023

Review of the adidas Yeezy Boost 350 V2 Onyx - Detailed & on feet look

Following the terminaison of the contract between artist Ye aka Kanye West and adidas at the end of 2022,

the 3-stripes brand has finally started selling remaining Yeezy stock on its online site.
Among the releases on this impromptu Yeezy day, we were treated to a restock of the adidas Yeezy Boost 350 V2 'Onyx'.

Originally released on June 20th 2022, this edition features a completely black Yeezy 350 V2 for the first time.

The successful silhouette has already been available in a number of black colors, without ever really being monotonous.

Colors such as the Yeezy 350 V2 'Static', 'Cinder', 'Bred', 'Carbon' or even the Pirate Black V1 have often resulted in a pair that was predominantly black,

but often tended towards a dark gray, mixed more colors in the upper pattern or had a light sole.

The adidas Yeezy Boost 350 V2 'Onyx' features a black Primeknit upper and tone-on-tone side stripe.

No visible 'SPLY-350' lettering on the side, but matching round laces and three stripes on the inner lining.

A black midsole, encapsulating Boost technology, provides the model's renowned high level of comfort.

This 'All Black' pair was only restocked on adidas' Confirmed app on May 31/June 1 online, and sold out very quickly.

It was predictable, can't go wrong with an all black pair of Yeezy.

If you missed it again, you can still get it on secondary markets for a price slightly above retail.

Check our release page.
In terms of sizing, as usual, they fit small, so don't forget to go half size up at least.

Enjoy our exclusive pictures & look.

05 June 2023

Review of the Air Jordan 1 Retro High Craft OG Vibrations of Naija - Detailed & on feet look

Does the Air Jordan 1 High OG seem less popular at the moment?

Yet Jordan Brand hasn't yet taken its foot off the gas when it comes to releasing Michael Jordan's first signature shoe.

Alongside this, we've seen the emergence of a Craft releases branch that revisit the brand's best retro models with new materials and often a different structure.

This new Air Jordan 1 Retro High Craft OG 'Vibrations of Naija' is part of this series, inspired here by Nigerian culture.

The choice of "Pale Vanilla" and "Off-White" colors was made to represent the desert area in the north of the country.

The pair features an off-white premium leather upper and pale yellow oval laces that have replaced the flat OG laces.

The Swoosh and collar are made from a textile material threaded in a mix of yellow and black, offering that sought-after Craft look.

The tongue label features the same motif, while the lining and outsole echo the vanilla color of the laces.

The result is a beautiful visual unity with this yellow gradient contrasted by the textile part, which is thus highlighted.

The Air Jordan 1 Retro High Craft OG 'Vibrations of Naija' dropped online on May 27th at a retail price of €189.99 | £169.95 | $180 which a little higher that the usual because of the Craft treatment.
In term of sizing, it's the same than other Air Jordan 1 releases which is true to size. So we recommend to order your regular size if you want to cop these.
You can grab a pair online via our dedicated release page.

Enjoy our exclusive pictures above & below.

05 June 2023

StockX Revamps Seller Program - A Strategic Move in the Sneaker Reselling Market

The sneaker reselling market, once a goldmine for quick flips and high profits, is currently undergoing a significant shift. Amidst this changing landscape, StockX, a major player in the market, is making strategic changes to ensure they continue to dominate the secondary market.

The Quick Flip Dilemma

In the past, the sneaker reselling market thrived on the concept of 'quick flips'. Resellers would buy limited edition sneakers at retail price and sell them at a higher price, making a substantial profit. However, this trend is changing. The current drops are not yielding the profits they once did. Resellers are finding it increasingly difficult to make a profit, with many resorting to buying under retail price in the hopes of reselling at a decent price. This shift is causing a ripple effect in the market, with the once profitable quick flip model now becoming a challenge.

Shelf Life: The New Normal?

Another noticeable trend in the market is the increasing number of sneakers sitting on shelves. This is a stark contrast to the past when limited edition sneakers would sell out in minutes. The demand for these sneakers seems to be waning, with more pairs remaining unsold. This could be attributed to various factors, including market saturation, changing consumer preferences, or the economic impact of the pandemic. Regardless of the reason, this trend is a clear indication of the changing dynamics in the sneaker reselling market.

StockX: Adapting to Change

In response to these market changes, StockX is making strategic changes to ensure they continue to dominate the secondary market. On July 1, 2023, StockX will roll out lower fees for all sellers globally as part of their revamped seller program.

This program includes new perks and benefits, as well as adjusted seller level qualification thresholds.

The new fee structure is designed to be attractive to sellers and demonstrates StockX's commitment to empowering entrepreneurship in their community. The new fee for first-time sellers is 9%, while StockX’s most active sellers can earn as low as 5%.

The company is keeping policies in place that induce positive behavior from sellers, such as minimum ship times.

These practices are vital to StockX providing a smooth buying experience from start to finish.

StockX's strategy is a clear indication of the company's adaptability and willingness to evolve with the market.

By lowering their fees, they are making it more attractive for sellers to use their platform, thus increasing their market share. This move could potentially offset the impact of the current market trends and ensure their continued dominance in the secondary market.

Credit : StockX

Holding for Bigger Profits

Interestingly, some resellers are still choosing to hold onto their sneakers instead of opting for quick flips.

These risk-takers are betting on the potential for bigger profits down the line. This strategic move could pay off if the market rebounds and demand for these sneakers increases.

We saw a lot of holders loosing money after the Covid-19, actually because of the inflation but also the recession. We already wrote about the inflation here.

Conclusion

The sneaker reselling market is undoubtedly going through a period of change. The once profitable quick flip model is no longer as lucrative, and the increasing number of unsold pairs indicates a shift in consumer demand.

However, companies like StockX are adapting to these changes, indicating that the market is far from crashing. It is merely evolving, and those who can adapt to these changes will continue to thrive.

While the current trends may seem concerning to some, it's important to remember that markets are dynamic and constantly changing. The sneaker reselling market is no different.

As it navigates through these changes, it will be interesting to see how it evolves and what the future holds for this once highly profitable market.

Find here all the pairs only available on the resale market.

03 June 2023

Review of the adidas Originals Yeezy Boost 350 V2 Zebra - Detailed & on feet look

Originally released in 2017, the adidas Originals Yeezy Boost 350 V2 ‘Zebra’ is certainly one of the most iconic colorway of the V2 version.
Its very first drop happened in February 2017 and generated a real enthusiasm after adidas announcing that they will be limited to Adidas stores only.
This, of course, drove up prices on the secondary market, which reached around $1,000 at the time.

After that, adidas slowly opened the floodgates, regularly restocking specific models and producing the Yeezy line in ever-increasing quantities.
Some will say it kills the model, others will appreciate being able to buy a pair at the retail price.
The Zebra colorway remains one of the most restocked in the Kanye West x adidas collaboration.
Taking up the irregular lines of the Beluga, its subtly alternating black and white pattern brought a contrast and look never before seen on the Yeezy 350 V2.

The adidas Originals Yeezy Boost 350 V2 ‘Zebra’ features a swirling Cream/Black Primeknit upper constrasting with a white side panel stripe & a red mirrored ‘SPLY-350’ mark.
The pair still have the classic distinct centre stitching & the signature heel tab at the back.
A semi-translucent rubber outsole and TPU sidewalls create a striking effect while the midsole utilizes adidas innovative BOOST technology for a perfect comfort.

The sizing of the Yeezy 350 V2 has changed a little bit during the history of the collaboration.
I used to buy my regular size on these even if they are known to be a little tight on the toe box.
But since 2022 particularly, the production changed and we highly recommend to go at least half size up cause they fit small.

They restocked certainly for the last time earlier this week.
It was maybe your last chance to grab a pair at retail since the collaboration with Ye is terminated now.
No worries you can still grab a pair from marketplaces via our release page.

Name : Adidas Originals Yeezy Boost 350 V2 ‘Zebra’
Color: White/Core Red/Black
Style Code: CP9654

Check our exclusive & detailed look below :

31 May 2023

The Resurgence of adidas - The London Pack and the Return of Gazelle, Campus, and Samba Silhouettes

adidas, a brand synonymous with style, comfort, and innovation, has once again made a bold statement in the world of sneakers with the release of the adidas Originals London Pack.

This exclusive collection, first announced in Grimsby, is a tribute to the vibrant city of London, drawing inspiration from a famous board game based on its iconic streets.

The London Pack, a nod to the city's rich culture and dynamic energy, features four pairs of sneakers, each boasting a unique colourway that reflects the city's vibrancy. The pack is a testament to adidas' commitment to honouring heritage while pushing the boundaries of design and creativity.

This pack is a reinterpretation of the classic London model, first released in the '70s. Over the years, the London silhouette has undergone numerous revamps and re-releases, each time emerging with a fresh and contemporary look while maintaining its iconic status. This time around, adidas has added a unique spin to the model, making it a must-have for sneaker enthusiasts and London fans alike.

Each pair in the London Pack features plush suede uppers complemented by soft leather detailing. The serrated 3-stripes and postcode-adorned heel tabs add a touch of modernity to the bright guise. Further detailing on the inside of the tongue and outsole sets this exclusive pack apart from the standard London silhouette. The golden foil lettering and gum sole units, however, keep things traditional, paying homage to the classic adidas aesthetic.

This exclusive release is a result of the long-standing partnership between adidas and Size?, a leading retailer in the sneaker industry. Size? has consistently collaborated with adidas to deliver unique and exciting colorways of various adidas silhouettes, further solidifying their place in the sneaker world.

The continous work on preserving adidas Legacy

The resurgence of adidas is not just about the London Pack. The brand has also brought back three of its most beloved silhouettes - the Gazelle, the Campus, and the Samba. These models, known for their timeless design and comfort, have been reintroduced, much to the delight of adidas fans.

The Gazelle, first launched in the 1960s, is a classic adidas silhouette that has stood the test of time. Known for its streamlined design and suede upper, the Gazelle has been a favourite among sneakerheads and casual wearers alike. The re-release shows that adidas is trying to preserve its heritage while staying relevant in the ever-evolving sneaker landscape.

The recent silhouettes are making people crazy, you have the Gazelle Indoor and the Gazelle Bold.

Similarly, the Campus silhouette, first introduced in the 1980s, has made a comeback. Known for its clean lines and versatile design, the Campus has been a staple in the adidas lineup. The return of this silhouette reaffirms adidas' dedication to its roots while catering to the contemporary sneaker culture.

You currently have a trend on the Campus 00s but also the regular silhouette thanks to the different collabs you can find here.

The Samba silhouette, another iconic adidas model, has also made a triumphant return. Originally designed as an indoor soccer shoe, the Samba has transcended its athletic roots to become a streetwear staple. Its distinctive design and comfortable fit have made it a favourite among adidas fans for decades. The return of the Samba silhouette underscores adidas' ability to blend functionality with timeless style.

We wrote few words about the current Samba trend here.

The adidas City Packs have always been well-received by sneaker enthusiasts, and the London Pack is no exception. The combination of the London Pack's unique design and the return of the Gazelle, Campus, and Samba silhouettes signals a strong comeback for adidas. These are clear facts that the brand is not only embracing its rich history but also looking forward to the future with innovative designs and reimagined classics.

Want to buy the London Pack?

You can buy your favorite color on Size? UK here or on Size? Europe here.

In conclusion, the adidas Originals London Pack and the return of the Gazelle, Campus, and Samba silhouettes mark a significant moment in the brand's journey. It's a celebration of adidas' heritage, a nod to the vibrant city of London, and a testament to the brand's commitment to innovation and style. Whether you're a long-time adidas fan or a newcomer to the brand, these releases offer something for everyone, promising comfort, style, and a piece of sneaker history.