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Samba, a name synonymous with style and comfort, has been a staple in the world of sneakers since its inception. Born in the realm of football, Samba has transcended its original purpose to become a fashion statement that resonates with people from all walks of life. This article delves into the history, the current popularity, and the enduring appeal of this iconic trainer.

The Impact of Samba on Sports

Originally designed as football boots, Samba has left an indelible mark on the world of sports. Its innovative features, aimed at providing better grip on flat, hard surfaces, made it a popular choice for football players. Over the years, it has evolved from being a sports gear to a fashion wear, seamlessly blending the boundaries between the two.

Samba OG: A Fashion Statement

The popularity of this trainer extends beyond the sports field. It has been embraced by celebrities, influencers, and fashion enthusiasts alike. Collaborations with designers and brands have further elevated its status in the fashion world. The impact of Samba on street fashion is undeniable, with its distinctive look and timeless appeal making it a must-have in every wardrobe.

One such collaboration that has made a significant impact is the Ronnie Fieg KITH Samba. For the latest installment of The 8th Street, Ronnie Fieg partnered with adidas Originals and Clarks Originals to reimagine our silhouette in three exclusive colorways. This collaboration has brought a fresh and innovative twist to the iconic Samba look, further cementing its status as a trendy footwear.

The Evolution of a classic shoe

Over the years, the look of Samba has undergone several changes, each adding a new dimension to its style. From the iconic 'suction' like feature on the gumsole to the introduction of new models and variations, the evolution of Samba reflects the brand's commitment to innovation and style.

You can check the current available of the Samba OG Black here and White here.

Samba: The Comfort and Fit of this leather shoe

One of the key aspects that contribute to the popularity of this pair is its comfort and fit. So, are they unisex? Yes, it caters to both men and women, making it a unisex choice. When it comes to size, it generally runs true to size, providing a comfortable fit for all. The premium leather upper and the brown rubber sole contribute to the overall comfort of the shoe, making it suitable for long hours of wear.

The adidas Samba classic Phenomenon

Its popularity is not just confined to its comfort and style. There's a certain phenomenon associated with these shoes that makes them sell out quickly. So, why are adidas Samba sold out? The answer lies in its timeless appeal and versatile look that resonates with a wide range of consumers. And why are adidas Samba so popular? Its popularity can be attributed to its ability to blend functionality with style, making it a preferred choice for sports enthusiasts and fashion lovers alike.

The Cultural Significance of Samba

Samba holds a significant place in cultural history. In the UK, it played a crucial role in the 'Casual Culture' and 'Terrace Wear' trend, becoming a symbol of the sub-culture. The influence of this silhouette extends to the music industry as well, with popular musicians like Bob Marley and Freddie Mercury often seen wearing the model.

The adidas Samba vs. Gazelle

While Samba continues to hold its ground, another adidas model, the Gazelle, has been making waves in the sneaker world. The Gazelle, initially designed as an indoor football sneaker, has undergone a reinvention to become a popular choice among sneaker enthusiasts. However, thetimeless appeal and versatility of Samba continue to make it a strong contender in the world of sneakers.

The Samba Trend in 2023

As we step into 2023, Samba continues to be a classic that never goes out of style. Its timeless look, coupled with its enduring appeal, makes it a popular choice among sneaker enthusiasts. The Samba's ability to blend functionality with style, and its presence in pop culture, further cements its status as a must-have footwear.

Whether it's the classic black and white look or the vibrant color variations, Samba is a shoe that never goes out of style. The recent collaboration with Ronnie Fieg KITH has added a new dimension to the Samba popularity, introducing fresh colorways and elements that resonate with the modern consumer.

Conclusion

The enduring appeal of Samba lies in its ability to adapt to changing trends while maintaining its original charm. From the football field to the fashion runway, Samba has come a long way, proving that it's not just a shoe, but a lifestyle. As we look towards the future, one thing is certain - the adidas Samba OG is here to stay.
Make sure to check our dedicated page where you can find your favourite colorway here.

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JD Sports Fashion, the British retail group, is making significant moves in its expansion strategy by announcing its intention to acquire Groupe Courir, a leading player in the European sports footwear and apparel sector. This acquisition aligns with JD's focus on complementary concepts and its aim to become a powerhouse in the athletic leisurewear market.

In addition, JD is reviewing its shareholdings in subsidiary businesses across Europe to simplify operations and accelerate development opportunities. Let's delve into the details of JD Group's plan to acquire Courir and the broader context of its strategic growth initiatives.

JD Group's Proposed Acquisition of Groupe Courir

JD Sports Fashion has entered into exclusive negotiations with the owners of Groupe Courir, based in Paris, for the potential acquisition of 100% of the issued share capital for an enterprise value of €520 million. Courir operates 313 stores across six European countries and caters to the female consumer segment, making it a valuable addition to JD's portfolio [1]. The acquisition is expected to be completed after the mandatory consultation process with Courir's works council and an anti-trust review. JD aims to retain Courir's senior management and operational infrastructure, allowing the brand to operate autonomously from JD's French operations.

Strategic Fit and Global Expansion Opportunities

Courir's differentiated product mix, brand strategies, and store designs directed towards female consumers perfectly complement JD's existing offerings. JD plans to leverage Courir's extensive knowledge in managing female-oriented stores to broaden its capabilities and explore global opportunities. This acquisition aligns with JD's growth strategy of focusing on complementary concepts, as emphasized during its recent Capital Markets Event. By prioritizing the development of the JD brand and securing greater control over its long-term development, JD aims to use its assets more efficiently and simplify group operations.

Financial and Operational Details

Courir recorded consolidated revenues of €609.8 million in the 52-week period ended December 31, 2022, with a profit before interest and tax of €47.4 million and gross assets of €678.4 million. After deducting net debt of €195 million, JD will pay €325 million for the acquisition, funded through its available cash resources . The net debt in Courir mainly consists of existing funding lines of approximately €210 million, which will be refinanced at completion.

Simplification of Minority Shareholdings in Subsidiary Businesses

In line with its strategy to streamline operations, JD has completed the acquisition of the remaining 20% of JD Sports Fashion Germany GmbH, further consolidating its control over its subsidiary businesses . Additionally, JD is engaged in formal discussions with minority shareholders of Iberian Sports Retail Group (ISRG) to determine the future ownership structure, including the JD shareholding held by ISRG. Various outcomes are being considered, and further clarity on the matter is expected in the summer.

Conclusion

JD Group's plan to acquire Groupe Courir reflects its commitment to strategic growth and expansion in the European market. The acquisition of Courir, with its strong presence in the sports footwear and apparel sector, presents JD with opportunities to enhance its offerings and reach a wider customer base.

By focusing on complementary concepts and streamlining operations, JD aims to simplify decision-making processes, utilize assets more efficiently, and solidify its position as a leading player in the athletic leisurewear industry.

Source : JDPLC

In a recent official communication, adidas, the renowned sportswear company, revealed its plans to make available a portion of the remaining inventory of adidas YEEZY products. The initial release, scheduled for the end of May 2023, will exclusively be accessible through adidas.com/yeezy and the adidas CONFIRMED app. This move comes after the termination of the YEEZY partnership in October 2022, and it aims to address the company's inventory situation while making a positive impact on society. Additionally, adidas has decided to donate a significant amount of the released inventory to selected organizations combating discrimination and hate, particularly racism and antisemitism.

The Decision Process

Adidas took considerable time to carefully consider various scenarios for the remaining YEEZY inventory. Seeking input from a diverse range of stakeholders, including employees, organizations, communities, and consumers, the company was committed to responsibly managing these products. Ultimately, the preferred option that emerged from these discussions was to sell and donate the inventory. This decision not only respects the creative designs and produced shoes but also safeguards the interests of supply chain partners who would have been negatively affected by cancellations.

Adidas Takes a Stand Against Hate

With a strong stance against hate in sport and society, adidas CEO Bjørn Gulden emphasized the company's commitment to combating discrimination. By making the YEEZY inventory available and contributing to organizations that fight against hate, adidas aims to generate a positive impact within communities. The Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change are among the organizations set to benefit from adidas' donations. This proactive step by adidas has been praised by the ADL, highlighting the company's thoughtfulness in addressing the rising levels of antisemitism and its support for education and other initiatives to combat prejudice and hate.

A Positive Outcome

Adidas acknowledges that the decision to release the remaining YEEZY inventory is driven, in part, by the need to recoup their investment. However, the company has taken a principled approach by ensuring that this decision also aligns with their commitment to social responsibility. By transforming a potentially negative situation into a positive outcome, adidas demonstrates its dedication to its people, the communities it serves, and the fight against hate. 

Long-Term Impact and Partnerships

In an effort to leave a lasting legacy and foster positive change, adidas has announced a partnership with the Philonise & Keeta Floyd Institute for Social Change. Named after Philonise Floyd, the brother of George Floyd, this institute aims to drive community programs through sport and education. By working together, adidas and the Philonise & Keeta Floyd Institute for Social Change strive to make a meaningful impact, using sport as a catalyst for positive social transformation.

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adidas' decision to release a portion of the remaining YEEZY inventory represents a significant step toward responsibly managing their stock while combatting discrimination and hate. By partnering with organizations such as the ADL and the Philonise & Keeta Floyd Institute for Social Change, adidas aims to make a positive impact on society. This move demonstrates the company's commitment to its values and their belief that there is no place in sport or society for any form of hate. Through this initiative, adidas sets an example for other public companies, highlighting the importance of engaging with communities and addressing pressing issues that require collective action.

adidas has finally revealed its strategy for dealing with the $1.3 billion worth of Yeezy products left over after severing ties with Kanye West. CEO Bjorn Gulden announced that the company plans to sell portions of the stock and donate a portion of the proceeds to charity. This decision comes after months of speculation and deliberation regarding the fate of the unsold inventory, raising questions about sustainability and ethical concerns. Let's delve into the details and implications of this latest development.

Finding a Solution

After considering various alternatives, including direct donations to charitable organizations and destruction of the inventory, adidas concluded that selling the Yeezy products was the most viable option. Donating the sneakers directly was discarded due to concerns about the secondary market and the possibility of the shoes ending up in the wrong hands. Similarly, destroying the inventory raised environmental concerns. By opting for sales, adidas hopes to recover some of its losses while supporting causes that have been negatively impacted by Kanye West's controversial statements.

Beneficiaries of the Proceeds

adidas intends to donate a portion of the proceeds from the sales to organizations that have been hurt by Kanye West's remarks, in addition to benefiting its own initiatives. The exact details of which organizations will receive the funds have yet to be disclosed. However, this approach demonstrates a commitment to addressing the fallout from West's controversial statements and taking steps towards healing the damage caused.

Navigating Financial Challenges

The fallout from Kanye West's remarks has posed significant financial challenges for adidas. The company recently announced that it would face its first operating loss in 31 years if it were to write off the entire Yeezy inventory. In addition to potential financial losses, adidas is currently facing a lawsuit from investors who claim the company withheld information about West's erratic behavior. Selling the remaining Yeezy stock could help mitigate some of the financial strain the company is experiencing, potentially reducing its projected $700 million loss for the year.

The Role of Kanye West

As part of the agreement between adidas and Kanye West, the artist will receive a 15 percent cut from each sneaker sold. Despite their business relationship coming to an end, the financial arrangement remains intact. This further underscores the complexities of the situation and highlights the ongoing influence of West on the Yeezy brand.

The Future of the Yeezy Line

While adidas has now confirmed its decision to sell the remaining Yeezy inventory, the specific details regarding the timeline and method of the sale are yet to be determined. Further updates are expected in the coming weeks, which will shed more light on the company's strategy moving forward. It will be interesting to see how adidas navigates this situation and adapts its approach to future collaborations and partnerships.

adidas' announcement regarding the sale and donation of its remaining Yeezy inventory represents a significant step in resolving the fallout from Kanye West's controversial statements. By choosing to sell the products rather than destroying them, adidas aims to recoup some losses while supporting charitable causes affected by West's remarks. As the company continues to face financial challenges and legal disputes, the sale of the Yeezy stock offers a potential path to recovery. Sneaker enthusiasts and industry observers eagerly await further updates on the implementation of adidas' plan, as it navigates this complex situation and shapes the future of the Yeezy line.

CLOT, the Hong Kong-based streetwear label, is celebrating its 20th anniversary with a series of collaborations, including a triple-collab with Nike and fragment design. The CLOT X FRAGMENT DESIGN X NIKE DUNK is the latest addition to their collection, set to release on May 19, 2023.

The sneaker is inspired by Hiroshi Fujiwara's favorite CLOT shoe of the last two decades—the CLOT x Nike Silk Air Force 1, also known as the "White Silk" from 2018. The CLOT X FRAGMENT DESIGN X NIKE DUNK features an all-white silk upper patterned with CLOT's iconic Silk Royale, set on an opaque sole for a clean look. The tongue, lace stay, and branding on the heel tab are rendered in black, resulting in the striking black and white colorway inspired by pandas, which Fujiwara fondly recalled visiting with Chen at the Chengdu reservation. Like CLOT's previous Silk series collaboration with Nike, the upper of the CLOT X FRAGMENT DESIGN X NIKE DUNK features a removable top layer with hidden details underneath. This pioneering tear-away concept, which began with ‘1World’ in 2009, is a nod to CLOT's philosophy of going beyond the surface and discovering deeper layers of meaning.

CLOT founder and creative director Edison Chen expressed his admiration for his long-time collaborator and friend Hiroshi Fujiwara, "Contrary to what some may think, our conversations rarely revolve around work. Most of the projects that come from me and Hiroshi, they're very organic. This project is very rare. I think we trust each other enough that we have a level of standard, and it just moves."
Hiroshi Fujiwara, on the other hand, describes their collaborations as a conversation, "It’s never really a collaboration, it’s a conversation. We don't have any middle person, even when we do Nike. Just me and him, that’s really easy."

The CLOT X FRAGMENT DESIGN X NIKE DUNK comes with black and blue laces for styling purposes, and each pair features the CLOT20 logo on the insole, marking it as a special release. To complete the look, the accompanying capsule collection comprises t-shirts and hoodies in matching black and white colorways and panda-themed graphics.

The release of the CLOT X FRAGMENT DESIGN X NIKE DUNK will be via a raffle system available in select JUICE stores worldwide. All details we be up here.

To celebrate the launch of this commemorative creation, CLOT will host a pop-up in Tokyo.

In summary, the CLOT X FRAGMENT DESIGN X NIKE DUNK is a highly anticipated triple-collab sneaker, celebrating CLOT's 20th anniversary with Nike and fragment design. The sneaker features a tear-away upper with hidden details, CLOT's iconic Silk Royale pattern, and an all-white silk upper with black accents inspired by pandas. The release will be available via raffle, with accompanying capsule collection featuring t-shirts and hoodies in matching colorways. Get ready for this limited edition release that represents the perfect blend of East and West.

Levi's® and JJJJound have joined forces to launch their first-ever collaborative collection for Spring/Summer 2023. The collection features a six-piece capsule of apparel and accessories, with light-wash selvedge denim as the catalyst, which represents a reinterpretation of timeless classics. The collection has been meticulously constructed with elevated fabrications, precise componentry, and subtle branding, maintaining the integrity and identity of both labels. The Levi's® x JJJJound 501® '93, a sophisticated refinement and expression of the classic silhouette, serves as the centerpiece of the collection, made with SHRINK-TO-FIT™ light-wash selvedge denim and finished with copper hardware, co-branded back patch, plus subtle branding elements. The accessories line includes a 6-panel cap, based on the JJJJound weekend hat, and a large canvas tote.

The Utility Jacket, influenced by the Canadian military silhouette, is designed for days in the field or out of office. It features slanted chest pockets, co-branded button shanks, original copper rivets & fasteners, and is finished with JJJJound embroidery on the collar. The Denim Shirt is offered in a slim fit, made with selvedge denim, and features classic chest pockets and copper hardware. The Levi's® x JJJJound T-Shirt is based on JJJJound's J90 silhouette and features a pocket on the front left chest with a co-branded stamp print plus a large watercolor horse screen-print on the back. The Levi's® x JJJJound Cap is based on the JJJJound weekend cap, made from selvedge denim, and offered as one size fits all with an adjustable strap & copper finished buckle closure. The Levi's® x JJJJound Tote, a maximalist expression of the classic JJJJound bag, is offered in all red and completed with copper hardware & branded plaque.

The Levi's® 501® Jean, one of the most enduring icons of style globally, celebrates its 150th anniversary in 2023, making it an essential element of the collaboration. To commemorate this historic milestone, the Levi's® & JJJJound collection is another chapter to the story of the 501®. The six-piece collection serves as a testament to the iconic design's longevity, with the items blending the classic Levi's® aesthetic with JJJJound's clean, contemporary designs.

The Levi's® x JJJJound collection is a must-have for fans of both brands. The collaboration offers a range of apparel and accessories that will make a statement and are sure to be in high demand.
It will launch worldwide on May 5th, 2023, and will be available for purchase on Levi.com, the Levi's® App, select Levi's® Stores, and JJJJound.com.

What is Nike By You ?

adidas and Fear of God have announced a collaboration that is set to release in the near future. Fear of God is a luxury fashion brand that was founded by Jerry Lorenzo in 2012. The brand is known for its high-end streetwear aesthetic and has collaborated with several other brands in the past, including Nike.

It's also known with the Fear Of God Essentials apparels. We talked about the European restriction in another article here.

The adidas x Fear of God collection is highly anticipated among sneaker and fashion enthusiasts, as it combines adidas' sportswear expertise with Fear of God's luxury streetwear aesthetic. The collection will reportedly feature two sneaker models, the Fear of God x Adidas 1 and the Fear of God x Adidas Pulseboost.

The Fear of God x adidas 1 is a high-top sneaker that features a mesh upper with leather overlays, a thick sole, and Fear of God branding on the tongue and heel. The sneaker will reportedly come in two colorways, "Triple Black" and "Cloud White".

The Fear of God x adidas Pulseboost is a running shoe that features a black and white color scheme with a thick sole and Fear of God branding on the tongue and heel.

In addition to the sneakers, the collection will also reportedly include a range of apparel, including track pants, hoodies, and t-shirts. The collection is expected to feature a neutral color palette with a focus on oversized silhouettes and premium materials.

 Jerry Lorenzo has stated that the collaboration with Adidas is a "dream come true" and that he has been a fan of the brand since childhood. He has also stated that the collaboration is an opportunity to "push the boundaries of sportswear and fashion".

The adidas x Fear of God collection does not have an official release date yet, but it is expected to drop sometime in the near future. The collection will likely be highly sought-after, as both brands have a strong following among sneaker and fashion enthusiasts.

In conclusion, the adidas x Fear of God collaboration is highly anticipated among sneaker and fashion enthusiasts. The collection will feature two sneaker models, the Fear of God x adidas 1 and the Fear of God x adidas Pulseboost, as well as a range of apparel. The collection is expected to feature a neutral color palette with a focus on oversized silhouettes and premium materials.

Register your interest on Confirmed App here.

Photo credit : Vogue and Fearofgod

Kith, the popular streetwear brand founded by Ronnie Fieg, has announced its latest collaboration with Star Wars to celebrate the 40th anniversary of Return of the Jedi. The collection features men's and kid's apparel, accessories, and home goods inspired by the iconic movie.

The Kith x Star Wars: Return of the Jedi collection features a range of graphic tees, hoodies, jackets, and sweatpants, all of which are adorned with images of classic Star Wars characters like Darth Vader, C-3PO, and Stormtroopers. The collection also includes a range of accessories such as hats, socks, and keychains, as well as home goods like mugs and throw pillows.

To mark the launch of the collection, Kith is offering a special experience to fans in New York City on May 3. The event will take place at the Village East Angelika Theater and will offer fans the chance to watch Return of the Jedi on the big screen while also shopping the new collection. Tickets for the event are free, but winners will be selected via a drawing on the Kith App.

The Kith x Star Wars: Return of the Jedi collection will be available globally on Star Wars Day (May 4) through Kith's online store and in-store locations. Fans of the Star Wars franchise will undoubtedly appreciate the attention to detail and quality of the products, which have been crafted to appeal to both fans of the franchise and fans of streetwear fashion.

Kith has a history of collaborating with iconic IPs, such as Marvel and Coca-Cola, and the Star Wars franchise is another natural fit for the brand. The previous Kith x Star Wars collaboration in 2021 featured motifs from Star Wars: A New Hope, and this latest collaboration will undoubtedly generate even more excitement from fans of the franchise.

The Kith x Star Wars: Return of the Jedi collection celebrates the enduring legacy of one of the most beloved movies in the Star Wars franchise. With its attention to detail and quality craftsmanship, this collection is sure to be a hit with both Star Wars fans and streetwear enthusiasts alike. Whether you're looking for a stylish hoodie, a graphic tee, or a unique accessory, the Kith x Star Wars collection has something for everyone.

Restocks of the Nike Dunk Low 'Panda' happening every month since 2023

A Dunk Panda finally available for everyone or at an affordable price.

A well-crafted scheme that explains the high prices then a stabilization of the market